Month: October 2025
The colour palette is grounded in earthy neutrals like burnt sienna, clay, dusty pink and ecru, while red adds a vibrant pop. Key pieces include a zig-zag stripe crochet set of tank top and shorts with ruffle straps, a red short-sleeve romper and curved hem shorts, summer dresses with patchwork crochet top or embroidered details, and several matching short-sleeve shirt and shorts sets in soft knits or terrycloth. For accessories, there are fisherman-style sandals, crochet Alice band and bucket hats in linen or terrycloth.
“From the colours to the textures and craft details that feel homespun, we took our inspiration from retro summers for the latest H&M Adorables collection. Following those vibes, we created laidback designs in soft fabrics with little touches that make each piece special,”
says Sofia Löfstedt, Head of Design H&M Kids.
The Global Organic Textile Standard
The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers’ rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.
About H&M Adorables
Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.
Venezuela will become a new H&M market by the end of 2025 through the franchise partner Hola Moda. With H&M’s continued expansion in Latin America the brand is present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica.
H&M has previously announced its opening of stores and online in Brazil in the second half of 2025, as well as its first store in El Salvador during 2025.
H &M HOME invites customers to take home a piece of Palm Heights, the luxury design hotel and destination of choice of the international style set, fronting Grand Cayman’s pristine Seven Mile Beach. The hotel is celebrated for its visually compelling, rich design, inspired by the 1970s — a glamorous halcyon period of the Caribbean — and its personable, at-home feel and deep connection with the community.
“There is something magical about the lifestyle of personal design hotels and the creative personalities behind these projects. Gabriella’s vision for Palm Heights is captivating, blending bold aesthetics with a vibrant, retro charm that feels fresh and contemporary. This partnership and the collection, marries the hotel’s energy, style, and a sense of escapism with our approach to creating affordable, modern design — inspiring interior enthusiasts all over the world to create personal and stylish spaces,”
says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.
“ This collection is about capturing that magical feeling of being on holiday in your home: That could be a relaxing, beautiful moment in your bathroom feeling fantastic in your robe, or having guests come over and creating memories around a table with special glassware. Also, while Palm Heights is a highly visual and chic space, there is also a real playfulness about it at the same time and the mix of both of these worlds would be my ideal for people to take away from the collection,”
says Gabriella Khalil, Creative Director Palm Heights.
Central to a collection inspired by a beachside resort are the cotton beach towels and robes in graphic yellow and white or earthy-brown and white stripes with chequered trims, inspired directly by the hotel’s emblematic design and palette. A calling card of Palm Heights, the eye-catching patterns and bright yellow — the same colour as the umbrellas that line the beachfront — now punctuate the collection and the signature bespoke packaging.
Other hallmark pieces evince Gabriella Khalil’s keen eye for eclectic design objects, like those hand-picked items that add to the character of Palm Heights. These include an array of teak sandstone ceramics: sculptural vases, bowls and candle holders that recall the mineral materials seen throughout the hotel’s interiors and the stretch of beach beyond. That attention to authentic materials extends to handwoven objects, too — a chic, decorative basket for storing small objects and an elegant handheld fan.
As fits the holiday mood and the friendly and fun atmosphere of the hotel, the collection includes a smartly designed beach tennis kit and a wooden backgammon set — playful additions to the home or to pack on the next trip. That notion of coming together for summer entertaining inspired the elegant, coloured glass pitcher and tumblers. The same coloured glass adorns the scented candle and diffuser, with an evocative scent composed of warm and woody cedar oil and sweet and spicy notes of tonka bean and cardamom that will linger like post-holiday contentment.
“Palm Heights is very special. There’s a deep connection with the community there. It’s about collaboration, and while it’s luxurious, there’s a feeling of warmth and casual playfulness that resonates with many guests. It’s a place where people can relax and be themselves. With this H&M HOME collection, I hope people feel the beginning of summer; there’s joyfulness, sunshine, and elegant simplicity,”
says Gabriella Khalil.
The Palm Heights x H&M HOME collection will be available on 12th June 2025 in selected stores and online at hm.com/home.
For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager H&M HOME
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com