Month: October 2025

Each sculptural piece blends form and function, featuring intricate details that shape and flatter the body. Fierce cut-outs add edge and sophistication, striking a balance between daring and refined. Key pieces include a golden one-piece with high neck, criss-cross back and high-cut legs for a sunlit, opulent glow, a black, asymmetrical one-shoulder swimsuit with a dramatic twist, and a structured silver halterneck bikini that shimmers with every step. And for those finishing touches, there are black statement sunglasses with silver accents, bold sculptural earrings, a black sarong with metallic ornaments and a golden knit cover-up with twist details at the hips.

“With this H&M Studio Pre-Summer capsule, we wanted pieces that were sharp, glamorous and a bit unexpected. The way the swimsuits drape the body is sculptural, which we emphasised with cut-outs and ruching in places. There’s also a sophistication running through the collection that’s feminine, radiant and bold. It’s definitely statement-making”

says Kathrin Deutsch, collection designer at H&M Studio.

Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used to amplify and elevate a creative process.

“We’re exploring emerging technologies like generative AI to amplify creativity and reimagine how we showcase fashion. The technology offers an opportunity to enhance storytelling and find new ways to connect with our customers, while staying true to H&M’s style-led, human-centric identity. We remain committed to empowering self-expression and liberate fashion for the many,”

says Jörgen Andersson, Chief Creative Officer, H&M.

“I am super excited to further explore AI in this way on the side of my own photography. It´s an interesting tool to add to our creative toolbox,”

says Johnny Kangasniemi, photographer.

“This is a great way to set a precedent for the future of AI. It´s professional, collaborative and transparent,”

says Vanessa Moody, model.

The first drop goes live on July 2nd, and during fall we will continue the exploration with several different expressions across different cities.

“It’s hard to imagine a better setting for our most premium childrenswear line than Galeries Lafayette Paris Haussmann, one of the most iconic fashion destinations in the world. We’re so excited about this partnership, and looking forward to introduce H&M Adorables to a whole new set of customers”

says Isabella Innergård, Managing Director H&M Kids.

Launched worldwide last October, H&M Adorables is a carefully crafted collection of clothes and accessories for children, designed with longevity in mind. The Galeries Lafayette store will stock a curated mix of seasonal pieces for kids and babies – the summer collection is inspired by a distinct retro resort vibe – alongside foundational items such as sets and rompers for newborns.

“With H&M Adorables we want to create pieces that can last through generations and be passed down from child to child. The collections are born from a timeless design philosophy, carefully crafted in quality materials like silk, wool and organic cotton. Parents will find enduring garments in beautiful fabrics that are both long lasting and very accessible”

says Sofia Löfstedt, Head of Design H&M Kids.

Created by H&M’s store design team, the shop-in-shop celebrates the enduring and tactile quality of natural materials, using a careful composition of wood, stone and textiles to create a refined backdrop for the collections. The space is split into two parts devoted to baby and kidswear respectively.

The H&M Adorables store launches at Galeries Lafayette Paris Haussmann on 12 June.

About H&M Adorables
Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

About Galeries Lafayette
The world-famous Galeries Lafayette is the leading department store brand in France. It has dominated the fashion and retail event stage for the past 130 years, offering each visitor a unique shopping experience and ensuring that French and international customers can choose from a constantly fresh range of classic as well as more exclusive brands. Home to fashion, accessories, beauty, lifestyle, as well as a food hall and dining spaces, Galeries Lafayette enjoys a global reputation thanks to a network of 67 stores in France and worldwide, its e-commerce site, galerieslafayette.com, and its factory outlet business Galeries Lafayette L’Outlet.

Most of the colour palette comes from a neutral foundation with a range of blues from the denim, complemented by off-black, cream, browns, soft pinks and pops of colours for energy. Key pieces include jeans with wide legs, flared legs or a barrel shape, denim shirts, pointelle or rib knit sets, a quilted denim jacket, fleece crewnecks and workwear-inspired overshirts. Details like all-over floral print, embroidery, patch pockets, simple ruffles and waffle or rib textures lend charm and a stylish edge. Accessories include ballerina flats, retro trainers, oversized hair bows and bag charms.

“Back to School is always a special time of the year and this season, we wanted a collection that put denim centre stage. New fits in a variation of the season’s washes and looks have a laidback feel. Playful details and contrast colours bring fun and vibrant energy”

says Sofia Löfstedt, Head of Kidswear Design at H&M.

Key pieces include a buttery light brown suede jacket with a structured silhouette, a cosy brown cardigan that hugs the body by subtly twisting the knit, a knit melange jumper that can also be worn with the sleeves tied in front, and a sculptural dark navy flouncy mini-skirt. The loose denim jeans and sleeveless top have a mix of deep indigo and bleached patches for a contrast in texture. A delicate lace dress with asymmetric frill and printed mesh top with a lace pattern provide a feminine counterpart to the bold and sculpted pieces.

“The H&M Studio Pre-Fall 2025 capsule is tailored but with a lived-in feel, like it’s been effortlessly curated over time. Texture is important – we selected materials like leather and knits and combined them with denim and more ethereal lace and mesh. It’s this mix of elements that really make the capsule distinctive,”

says Kathrin Deutsch, collection designer H&M Studio.