In keeping with the minimal yet elevated designs, the colour palette is calm with yellow hues, dusty rose, khaki, grey, black and white. Key pieces include a skirt with sheer overlay, fine knit pieces, a car coat with covered buttons, a windbreaker-style jacket, a blouse with a mandarin collar and ruffled placket, and baggy t-shirts. For accessories, there are loafers, embellished mules, ballerina slippers, a handbag with heart detail and oversized sunglasses.
“For Spring, we wanted the look to be easy going but with a sophisticated edge. So we combined leisurewear elements and sharp silhouettes, all tied together by a soft colour palette,”
says Sofia Löfstedt, Head of Kidswear Design at H&M.