As the temperatures hot up, loose linen suits and chic crochet wafting in the breeze come into their own. Whether it’s strolling on the beach or down a city street, H&M pairs them this summer with fluid satin separates, sparkly statement pieces and captivating swimsuits and bikinis with tie-up details. It’s a modern contrast that elevates textures, simple silhouettes and natural, breathable materials.
“For the summer collection, we were really inspired by long days in the sun that effortlessly moved into shimmery nights. Laidback, sophisticated suiting is key, accentuated by moments of brilliance with shiny details and a chic colour palette. Swimwear, strappy sandals and body jewellery are also real hero pieces – and the building blocks of any summer wardrobe,”
says Eliana Masgalos, Concept Designer at H&M.