The collection includes tie-dye hoodies, loose-fit denim and relaxed joggers, tees, rugby shirts and sport socks. Even fun, flippant accessories and key pieces like the pile vest and the puffer jacket. The colour palette is light purple, off-white, soft beige and solid black. The vast majority of the collection is made using more sustainable materials.
The Smiley® is a symbol of positivity that has influenced people around the world for almost 50 years, and a cult-status symbol within music, dance and art. This collection is an exciting and playful mix of the of the ’90s – a decidedly retro vibe – with a hyper-modern touch. The Smiley® x H&M collection is launched November 30 in selected stores and at hm.com.