For summer 2025, H&M goes on a deeply personal and creative journey with Mia Regan to co-design a wardrobe for vacations and fun times. The British model and content creator approaches fashion, beauty, music and nature in a unique way, and brought everything from her own hand-drawn illustrations to instinctive style to designing the capsule collection. The H&M and Mia Regan co-creation will be available at hm.com from July 17th.
“I’ve built my dream summer wardrobe for the H&M customer, drawing inspiration from my travels to bohemian Ibiza, dancing at British festivals, retro movies, and sun-soaked European holidays with friends. Some of the illustrations in this collection come directly from my own film photos – those that have followed me for a while know that I love photography!”
says Mia Regan.
A longtime friend and collaborator, Mia’s collection with H&M came naturally. She was involved at every step of the design process, from first concepts to final fittings, sharing moodboards, silhouette ideas, design details and colour palettes along the way. With illustrations based on her trips around the world, these personal touches not only highlight Mia’s creativity, but also make the collaboration feel more special.
The collection includes a range of slip dresses, knit separates, cargo trousers, capris, shorts, skirts, swimwear and tops with slouchy bags, a rope belt and printed scarves in a colour palette of sunny yellow, earthy tones and silver. There are asymmetric shapes and utilitarian references with playful detailing that reflect Mia’s favourite wardrobe pieces, but also come together with purpose. Key pieces include a yellow bias-cut slip dress with a crisscross back, a silver lurex knitted set of twisted top and skirt with asymmetric hems and tie-up closures, a pair of capris with asymmetric cargo pockets and utilitarian details, and a taupe sleeves maxi-dress with tie-up sides and an illustrated star on the front.
“Mia’s style is eclectic – she has a great eye for details and very instinctive way of mixing different elements. She wanted an ease in the collection that reflected her own style, which is unpretentious, fun and full of positive energy. It was so inspiring to see how this good friend of the brand explored her creativity through the whole design process”
says Ann-Sofie Johansson, creative advisor and head of design womenswear at H&M.
“Working closely with H&M’s hugely talented design team has been an incredible experience. When they approached me about designing this collection, I was beyond excited and flattered. It’s been an amazing opportunity to bring my vision to life and create something I hope people will love”
says Mia Regan.
