Author: Presssite Dev

A HOLIDAY INTERIORS SAGA WITH H&M HOME

Post author By Presssite Dev
Post date October 7, 2025
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The warmth of lights is a key element this Holiday season, where we see candle holders and candelabras featuring frequently in all rooms for a cinematic feeling – from dining table to livingroom, and bathroom. A festive sanctuary – this year’s table is set with chrome and brass candleholders in a slight, tulip shape. Available in three sizes, a candelabra version adds vigor to the dining table. The porcelain tableware is white with a bright red rim, available in an array from dining plats to bowls, deep plates in addition to large and small serving platters emblazed in holiday slogans. The napkins and placemats also come in white, with red embroidery on the edges. Serve desserts in classic, stainless steel coupes and drinks in textured highball glasses, tumblers or glass coupes and cocktail glasses.

For the main living areas, the brown, caramel and warm white neutrals can be found in 2-pack of cotton cushion covers, perfectly matched with the chequered blanket in brown, white and nougat, white and red striped velvet cushion, teddy fur bolsters and regular cushions in cream and deep brown, to playful pieces with “Merry” and “Christmas” text embroidery in red and white.

Vases have round sculptural shapes, with a hero piece in smokey, sand-colored glass. Stockings come in soft teddy texture – cream and brown, and decorative paper tree ornaments in brown, white and red. Golden saffron is the scent of the season, comes in both scented candles and a diffuser.

When it comes to ornaments, soft beige, taupe and caramel hues create a refined backdrop for the Christmas tree. Paper ornaments take center stage with sparkly details and shine, paired with classic baubles in deep red or silver, playful and textured ornaments in fur, to glittery baubles in frosty white and silver colours.

Let H&M HOME help you create a holiday saga, with thoughtful detail and elegance for an unforgettable season. The collection is available in stores and online at hm.com/home from 23rd October 2025.

For more information, please contact: Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
Email: caroline.blumenthal@hm.com

H&M Move NEWSROOM

LONGER NIGHTS, GREATER RUNS: H&M MOVE LAUNCHES NEW MEN’S RUNNING COLLECTION

Post author By Presssite Dev
Post date October 7, 2025
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The premium ultralight capsule is inspired by the communities within the modern running subculture, with H&M Move’s designers using trends and observations from these lifestyles to create their latest offering. The result? A range that comes to life in low light. A range defined by its progressive material technology, modern styling, high-tech solutions, and functional detailing. And a range that’s on par with the garments of industry-leading competitors.

The head-to-toe collection comprises tees, long-sleeves, half-tights, shorts, accessories, and specialist items like running vests. Within the full range, highlights include the DryMove™ running tee – a performance essential that goes the extra mile with its ultra lightweight design and laser-cut detailing for smart ventilation – and the DryMove™ running shorts in a lightweight ripstop fabric. These shorts feature a melange effect for freedom of movement and a breathable inner liner to enhance function, performance, and comfort – a perfect summary of the mindset behind the collection.

Considered and premium detailing features have become a calling card of H&M Move collections. This range is no different: notable touches include heat-sealed bonded taping, reflective accents, hidden hang loops, and secure storage for tech and nutrition essentials.

“I love this collection. We’ve really stepped up and elevated this running collection in terms of fashion and function, but I love that it has a personality. It feels like it’s enhancing and serving a lifestyle, and with the incorporation of our patented DryMove™ performance fabric and high-tech detailing and solutions it’s helping those inside running’s beautiful communities and inspiring others to join them,”

says Andreas Halldén, collection designer at H&M Move.

The decision to incorporate DryMove™, an independently tested signature H&M Move performance fabric technology, throughout the range was a simple one. The material is ultralight, breathable, and supremely moisture-wicking, and therefore perfectly meets the demands of the modern runner, be it on a community 10K through dusky streets, after-hours track laps, or a late-afternoon recovery run in the countryside. General Information The H&M Move men’s running collection drops on October 2, with a refined colour palette of reds, whites, blacks, and greys. Sizes range from XS–3XL, all available in selected stores and online. Prices start at £12.99.

ABOUT H&M MOVE 

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

NEWSROOM OPENINGS

H&M NOW OPEN IN EL SALVADOR

Post author By Presssite Dev
Post date October 7, 2025
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“It was incredibly moving to see how warmly the community welcomed us. Bringing fashion and quality at the best price to a new country is always exciting, but the reception in El Salvador has far exceeded our expectations.”

Beatriz Volkmann, Regional Manager of Hola Moda.

The ribbon-cutting ceremony was led by Beatriz Volkmann, Regional Manager of Hola Moda; Marisol Fernández, Country Manager for New Markets at Hola Moda; Vanessa Mena, Area Manager of H&M El Salvador; and Estefanía Huezo, Store Manager of H&M El Salvador.

With this launch in El Salvador, H&M has stores in 80 markets and online sales in 61 markets.

H&M BEAUTY NEWSROOM

H&M BEAUTY EXPANDS BASE CATEGORY WITH MULTI-USE BB FACE STICKS

Post author By Presssite Dev
Post date October 7, 2025
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The growing popularity of stick-format makeup reflects a rising demand for quick and effortless beauty solutions. The BB Face Stick is designed to meet this need: a creamy, moisturizing, and vegan formula that melts instantly into the skin, perfect for touch-ups throughout the day or for elevating your everyday look.

Whether used as a full-face foundation, a concealer for targeted areas, a bronzer for warmth, or a contour for sculpting, the BB Face Stick adapts to every routine and skin tone. Customers can personalize their makeup by combining different shades — from highlighting to all-over coverage and bronzing.

ABOUT THE COLLECTION

BB FACE STICK

Price: 14,99 EUR

— Multi-use: foundation, concealer, bronzer, contour
— Buildable coverage with a blurring, natural dewy finish
— Vegan formula, moisturizing and comfortable to wear
— 8 versatile shades to match and enhance different skin tones
— Portable stick format, perfect for on-the-go use

The BB Face Stick collection will be available from fall 2025 at hm.com/beauty and in select H&M stores that offer Beauty.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson
tildax.johansson@hm.com

FASHION NEWSROOM

JUST LAUNCHED: THE SECOND CHAPTER OF H&M’S A/W 2025 COLLECTION SPOTLIGHTS SLEEK URBAN GLAMOUR.

Post author By Presssite Dev
Post date October 7, 2025
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H &M A/W 2025 chapter two embraces neon noir and cinematic enigmas, bringing a slick mood of evening sophistication. Drawing inspiration from urban evenings, there are bold silhouettes in leather and faux fur, alongside power tailoring and slinky slip dresses.

The collection spotlights self-expression by framing style as something powered from within: it’s not what you wear, it’s how you wear it.

“We designed this collection in terms of a day in the big city, where you need to adjust your outfit on the go. The focus is versatile pieces, with a cool twist, that can be adapted from morning to evening, light to dark, mood to mood. This chapter brings glamour, sensuality, and individuality.”

says Eliana Masgalos, Design Lead at Womenswear Edition and Campaign collections

Each piece reflects the creativity and individuality that defined H&M’s hybrid fashion show at London Fashion Week on 18 September, with the collection showcased in the final act of the runway show. The event saw Romeo Beckham, Paloma Elsesser, Amelia Gray and Lila Moss walk the runway and was attended by Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher.

Shot on the street, and full of life, motion and confident energy, the collection’s campaign features Mona Tougaard, Vittoria Ceretti, Alex Consani, Sora Choi and Angelina Kendall. The campaign, which moves from day to night, like the collection, was shot by Anthony Seklaoui and is accompanied by a film by Mitch Ryan.