For this new school year, H&M Kids looks to denim in washes ranging from shades of mid-blue to faded black paired with soft, romantic boho touches, retro varsity sport elements and workwear influences. Designed for kids up to 14 years old, there are everyday pieces like denim jeans and sweatshirts, but also quilted jackets, printed blouses, overshirts and knitwear sets for a fashionable take. The H&M Back to School collection launches in selected stores and online at hm.com from July 24th.
