This September, H&M is returning to London Fashion Week with a spectacular showcase of its most elevated A/W25 collections. “The London Issue” will invite figures from across the fashion community to join a set of style-centred daytime sessions followed by a hybrid fashion show spotlighting self-expression and the H&M design vision.
An extraordinary team of visionary creatives will come together to curate the happening, including figures who are shaping the landscape of contemporary fashion: from legendary editor Katie Grand through to acclaimed stylist Jacob K. Other collaborations from across the culture sphere include movement direction by Harry Alexander; lighting and spatial design by Matiere Noire, with show visuals by the creative studio Special Offer and musical direction from electronic music producers David and Stephen Dewaele, of Soulwax & 2manydjs. The London Issue has been spearheaded by the creative agency, Kennedy. Talent for the show will include Alex Consani, Paloma Elsesser, Amelia Gray, Angelina Kendall and Sora Choi.
The second drop of H&M’s A/W 2025 collection launches today, 2 October, allowing customers to get their hands on the pieces unveiled exclusively at H&M’s genre-defying London Fashion Week event last month.
