H&M Atelier AW25
Category: IMAGE GALLERY
Press Images from H&M fashion, home, beauty, events and more
H&M A/W 2025
H&M A/W 2025
H&M A/W 2025
Evelina Kravaev Soderberg , Head of Design H&M Home
Categories
H&M&180 THE LONDON ISSUE
On 18 September, H&M unveiled its A/W 2025 collections at a genre-defying London Fashion Week event at 180 The Strand. A spectacular cast of 70 models – a blend of emerging and iconic talent – wore H&M looks in a pioneering show that blended style and sound, physical and digital, backstage and show-stopping entertainment. British musical talent Lola Young performed for a crowd that included Central Cee, Little Simz, ASAP Nast, Emily Ratajkowski, Gabbriette, Adwoa Aboah and Lennon and Anaïs Gallagher on the front row.
Camilla Henriksson, Head of Brand Experience H&M
Eliana Masgalos, Campaign Design Lead H&M
Jorgen Andersson, Chief Creative Officer H&M
Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear H&M