Category: FASHION

The colour palette is mainly black and midnight blue with one yellow and purple crocus print – the first flower of Spring, breaking through the snow. Featuring outerwear, dresses, tops and bottoms, the capsule was inspired by the chrysalis state of a butterfly, getting ready to emerge onto the scene.

Key pieces are strong yet easygoing. The long, tailored blazer-style coat is collarless and double-breasted for a sculptural look. A leather take on the trench stops at the hips and has an oversized silhouette. For something more lightweight, there’s a voluminous trench in a windbreaker-type fabric with a high collar. The first blooms show up in a long, fluid dress with billowing sleeves, a handkerchief hem and keyhole neckline. Coated denim, printed leggings and a leather wraparound miniskirt add edge and layering possibilities when styling.

“In between winter and spring, we long for the sun on our skin but still need outerwear. Thinking about that time before we can fully bloom led us to this play of tailoring and floaty fabrics. And by injecting a bit of toughness with leather and denim, the capsule feels powerful and confident – ready for anything,”

says Linda Wikell, Designer H&M Studio

“Like our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of materials. Inspired by the dynamic energy of city life and timeless sophistication, the collection embraces a transitional wardrobe while keeping the essence of the Atelier label. Some pieces carry a thrifted charm, reflecting the uniqueness of a perfect vintage find”

says Ana Hernández, Menswear Designer at H&M.

The styled silhouette enhances the collection’s originality, as pieces are layered and mixed to highlight versatility. Relaxed tailoring remains key: the long-line, light coats — single-breasted topcoats or a cotton gabardine belted mackintosh — and light Italian wool suits featuring sartorial sharp shoulders and contrast lining are a statement on their own. The cut is oversized so that it sits and drapes for an easy, casual feel. Washed and treated for a worn-in, timeless feel, the cropped leather moto jacket has the originality of a vintage piece.  The season’s five-pocket trousers pair effortlessly with the season’s workwear-inspired jackets. Underneath, fluid cotton-linen shirts are left unbuttoned and layered over tees, slim-fit knit tanks and soft cotton jersey twisted-seam henleys.

Characterful accessories add unmistakable West Coast flair: the silhouette is grounded by suede square-toe biker boots, while the snakeskin leather belt is a simple touch that adds true originality.

The new H&M Atelier Spring-Summer 2025 collection will be available in selected H&M stores worldwide and online from February 27, 2025.

Inspired by nature, the colour palette settles upon neutrals, dark cacao and butter yellow. Key pieces include a striped woven coordinating set with tie-up closures and peplum detail, a knit coordinating set with polo shirt and shorts, and a silk blend coordinating set with a wrap-around top. Details such as ruffled hems and collars, deep cuffs, and voluminous pleats give rompers, dresses, knitted polos and crewneck sweater are contemporary yet timeless. For accessories, there are leather sneakers, a linen sunhat and a printed suitcase. The H&M Adorables mascot, designed by British illustrator John Bond, comes to life in the shape of a soft toy.

“H&M Adorables keeps going from strength to strength. This Spring, we continued to focus on pieces that will transcend generations, but also had transitional dressing in mind. Looking to nature for inspiration, the emphasis is on the texture of high-quality silk, linen and cotton in easy, slightly voluminous silhouettes. It makes each piece comfortable to wear – and gives a sense of structure that’s both elevated and enduring,”

Sofia Löfstedt, Head of Design at H&M Kidswear.

The Global Organic Textile Standard 


The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers’ rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.

About H&M Adorables 


Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

Replete with vivid colour, dynamic prints and high-octane silhouettes, the 25-piece resort-themed capsule collection imagines an aspirational vacation wardrobe that draws from the carefully curated wardrobes of this season’s characters. The array of eye-catching ensembles is designed to be layered and adapted for languid poolside days and memory-making nights.

The colours are infectious and upbeat — the promise of a good time — and the silhouette is voluminous, with soft and translucent fabrics adorned with ruffles that float in the summer breeze. Crochet and floral open-work, as well as motifs drawn as romantic lotus flower prints and playful elephants, evoke the lushness of the locale and that cinematic-style escapism that only travel can evoke.

“To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe,”

says Ann-Sofie Johansson, Creative Advisor at H&M.

There’s something for every moment and mood, from the youthful 1960s-influenced babydoll dresses, boho crochet, and short-and-sweet lace looks to romantic long dresses and cover-ups. A long, billowing, high-neck shirred burgundy dress with rippling ruffles captures the high-drama spirit of the collection alongside a voluminous printed orange ruffle kaftan and a black-and-white halter-neck dress with a flounced hem. These vie for the spotlight alongside skin-baring silhouettes, like a long and flowing evening dress with cut-aways and sleek swimwear with plunging necklines.

An array of accessories enhances the vacation feeling. Woven hats and tote bags and gold-toned beaded and shell-pendant necklaces have that treasured feel of a local find, while sunglasses and slides finesse the high-summer look.

“I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day — something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,”

says Alex Bovaird, Costume Designer of The White Lotus.

The White Lotus Season 3 premieres on HBO and Max on February 16, 2025.

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

“For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour,” says Linda Wikell, designer H&M Studio

Sharp coats that call to mind a bathrobe, a business shirt and sexy bodysuit in one, and swimsuits that double as a going out top. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude.

The key pieces reinforce the female silhouette while flirting with the executive lifestyle. The long black belted coat is crafted from a thin boucle fabric and has prominent shoulders. The shirt-bodysuit is a classic blue with contrast white collar and cuffs, while a grey draped mini-dress has a shawl detail. There’s also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent waterproof clutch, metal frame sunglasses and shoes with angular shapes.

ABOUT H&M STUDIO

H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.

In keeping with the minimal yet elevated designs, the colour palette is calm with yellow hues, dusty rose, khaki, grey, black and white. Key pieces include a skirt with sheer overlay, fine knit pieces, a car coat with covered buttons, a windbreaker-style jacket, a blouse with a mandarin collar and ruffled placket, and baggy t-shirts. For accessories, there are loafers, embellished mules, ballerina slippers, a handbag with heart detail and oversized sunglasses.

“For Spring, we wanted the look to be easy going but with a sophisticated edge. So we combined leisurewear elements and sharp silhouettes, all tied together by a soft colour palette,”

says Sofia Löfstedt, Head of Kidswear Design at H&M.