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H&M BEAUTY NEWSROOM

H&M BEAUTY UNVEILS NEW LIP COLLECTION WITH GLOSSY AND SHEER FORMULAS FOR EVERY LOOK

Tapping into the “skinified lip care” trend, H&M Beauty introduces the Sheer Brilliance Lipstick, a lightweight, moisturizing formula that provides a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips moisturized all day long. It’s perfect for those looking for a natural pop of color with a subtle shine. Alongside this, the new Lip Treat Oil offers a nourishing hybrid of lip oil and gloss, available in 5 shades. This product is formulated with vegetable squalane, which helps to replenish moisture, leaving lips soft, smooth, and glossy.

Also included in this release is a sustainable solution for the Satin Icon Lipstick, which is now available with refills. The Satin Icon Lipstick offers a rich satin finish and intense color payoff, and now, with the introduction of refills for selected shades, customers can enjoy a more sustainable option. Refill shades include Crème Brulée, My Lips But Better, Thanks a Latte, Cinnamon Swirl, La Vida Mocha and Bare Necessity. The refills are compatible with both the Satin Icon and Matte Lippie packaging.

With these new launches, H&M Beauty continues its mission to provide high-quality, easy-to-wear products that are both innovative and accessible, catering to the growing demand for lip products that combine skincare benefits and vibrant color.

ABOUT THE NEW LIP DROP

SHEER BRILLIANCE, 12,99 €

A moisturizing, lightweight lipstick with a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips hydrated and comfortable.

LIP TREAT OIL, 9,99 €

A nourishing lip oil hybrid with a glossy finish, formulated with vegetable squalane to replenish moisture. Available in 5 shades.

SATIN ICON REFILL, 8,99 €

A sustainable refill option for the Satin Icon Lipstick. Available in select shades, the refills can also be used in Matte Lippie packaging for added convenience.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

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H&M BEAUTY NEWSROOM

H&M BEAUTY INTRODUCES NEW BRONZE AND GLOW COLLECTION FOR SPRING/SUMMER

This carefully curated range of bronzing essentials is all about capturing that effortless, luminous look we all crave during the warmer months. From a soft, golden bronzing powder that mimics the feeling after a sun-drenched beach day, to a creamy soufflé bronzer with a weightless formula, each product offers more than just a bronzed finish – they create a healthy, hydrated glow that feels as good as it looks.

We’ve thought of everything you’ll need to shine this season: the Golden Bronzer to add warmth, the Solar Soufflé Cream Bronzer for soft sculpting, the Sun-Kissed Skin Liquid Bronzer to hydrate and enhance, and the Body Illuminizer to make every inch of your skin shimmer. With the Bronzing Brushes Kit included, you’ll have everything you need to achieve a flawless, airbrushed look that’s perfect for any occasion.

It’s the season to glow, and H&M Beauty’s new collection is here to help you do just that.

 

ABOUT THE COLLECTION

 

LIMITED EDITION GOLDEN BRONZER
Price: 14,99 EUR


A pearly bronzer that brings an effortless, golden glow with a multidimensional sheen, creating a natural, year-round tan. Its smooth texture applies easily to skin, delivering a radiant finish that enhances your complexion with a subtle shimmer. Perfect for achieving that just-back-from-the-beach look, this bronzer is a must-have for the season.

 

SOLAR SOUFFLÉ CREAM BRONZER, 10,99 €


This weightless, creamy balm bronzer is perfect for achieving an all-over bronze glow or a softly sculpted look. The buildable formula ensures a natural finish with customizable coverage, making it ideal for both a casual sun-kissed look or a more defined contour. Its airy texture blends seamlessly into the skin, leaving a soft, velvety finish.

 

SUN-KISSED SKIN LIQUID BRONZER, 12,99 €

A lightweight, moisturizing liquid bronzer formulated with coconut water to hydrate and soothe the skin. This versatile product can be worn alone for a natural bronzed glow, or mixed with foundation or moisturizer for a sun-kissed, dewy finish. The lightweight formula blends effortlessly into the skin, giving you that perfect glow all year long.

 

BODY ILLUMINIZER, 12,99 €

This body illuminizer is the ultimate product for creating a radiant, glowing finish on your body. Whether you’re showing off your arms, legs, or décolletage, this product delivers a shimmering, light-reflecting effect that gives the skin a gorgeous, lit-from-within glow. Perfect for summer nights or any time you want to add a touch of sparkle to your skin.

 

BRONZING BRUSHES KIT, 14,99 €

Achieve the perfect bronzed look with the Bronzing Brushes Kit, featuring tools designed for seamless application and blending of all bronzing products. The kit includes brushes that are perfectly sized for both face and body, allowing you to create a flawless, airbrushed finish every time.

These new bronzing essentials offer endless possibilities for creating glowing, sun-kissed skin that will enhance your natural beauty. From a subtle golden sheen to a sculpted bronzed finish, our products will complement your spring and summer looks while keeping your skin radiant and hydrated.

 

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

 

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

 

For more information and press inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

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H&M BEAUTY NEWSROOM

H&M BEAUTY UNVEILS LIMITED-EDITION SUMMER FRAGRANCE COLLECTION

This season, we are embracing the growing trend of gourmand fragrances, characterized by edible and sweet notes that evokes two captivating scents: Sun-Kissed Caramel, a rich and creamy blend of buttery vanilla, warm notes of whipped cream and salted caramel and Posh Pistachio, a refined mix of pistachio, almond, and sandalwood. These scents evoke the simple pleasures of indulgence, offering a warm and inviting aura that lingers throughout the day.

Designed for the modern fragrance enthusiast, the collection allows for layering to enhance the fragrance experience. The Eau de Toilette (EdT) serves as the perfect base, followed by a body mist for a refreshing burst of fragrance throughout the day. To complete the indulgent experience, nourishing hand creams ensure your skin remains soft while carrying the signature scent. Additionally, our body mists are ideal for quick and convenient application, making them the perfect travel companion for your summer adventures.

Whether you’re enjoying a relaxing day at the beach or meeting friends for an outdoor gathering, these products are designed to complement every moment, helping you carry the essence of summer wherever you go. Treat yourself to the ultimate indulgence with a fragrance that encapsulates the warmth and vibrancy of the season.

ABOUT THE COLLECTION

EDT
SUN-KISSED CARAMEL & POSH PISTACHIO Price: 12,99 EUR
A perfect summer scent in two deliciously irresistible options: Sun-Kissed Caramel offers warm notes of whipped cream, salted caramel, and buttery vanilla, while Posh Pistachio blends creamy pistachio, almond, and sandalwood for a smooth, elegant fragrance. Each scent is light yet lingering, creating a perfect balance between gourmand sweetness and sophistication.

BODY PERFUME MIST
SUN-KISSED CARAMEL, POSH PISTACHIO & WILD STRAWBERRY Price: 7,99 EUR
Refresh yourself on-the-go with these travel-friendly body mists, designed to instantly revive your senses with a burst of fragrance. Available in three delightful scents: Sun-Kissed Caramel, Posh Pistachio, and the fruity Wild Strawberry, these mists are perfect for quick reapplications throughout the day, leaving you smelling fresh and delicious anytime, anywhere.

HAND CREAM
SUN-KISSED CARAMEL & POSH PISTACHIO Price: 5,99 EUR
Nourish your hands with these moisturizing hand creams, infused with the sweet scents of Sun-Kissed Caramel and Posh Pistachio. Formulated to hydrate and soften, these creams leave your hands smelling as lovely as they feel—perfect for a quick refresh whenever you need it.

GLOW BODY OIL
FEARLESS OPTIMIST Price: 12,99 EUR
Get your skin glowing with this luxurious body oil. Infused with a soft, uplifting fragrance, Fearless Optimist glow body oil will leave your skin feeling silky smooth while delivering a radiant sheen. Ideal for adding that final touch of summer glow to your skin, this body oil is the ultimate companion for those warm, sunny days.

BODY MIST
SUN-KISSED CARAMEL, POSH PISTACHIO & WILD STRAWBERRY Price: 7,99 EUR
These all-in-one mists are designed to refresh your body in a single spray. Available in Sun-Kissed Caramel, Posh Pistachio, and Wild Strawberry, these mists offer the perfect way to keep smelling sweet and your skin refreshed, while enjoying your favorite summer scents wherever you go.

FRAGRANCE NOTES:

POSH PISTACHIO
· Top: Bergamot, Lemon, Orange Blossom
· Middle: Pistachio, White Petals, Almond
· Base: Musk, Tonka, Vanilla, Sandalwood
A rich, nutty fragrance with elegant floral and woody undertones, Posh Pistachio is a perfect blend of sweetness and sophistication. The pistachio and almond middle notes provide a creamy, indulgent scent, while sandalwood and tonka bringwarmth and depth to the fragrance.

SUN-KISSED CARAMEL

· Top: Whipped Cream
· Middle: Salted Caramel
· Base: Butter, Vanilla, Biscuit, Brown Sugar
A sweet, gourmand fragrance that evokes the feeling of summer indulgence. Sun-Kissed Caramel combines the warm, sugary notes of caramel and vanilla with a soft, buttery base, creating a rich and comforting scent that’s perfect for those warm, sun-filled days.

WILD STRAWBERRY

· Top: Strawberry
· Middle: Violet
· Base: Amber

A fresh and fruity fragrance, Wild Strawberry is perfect for those who crave a lighter, more playful scent. The bright strawberry top note is complemented by the delicate floral aroma of violet, while the amber base adds depth and warmth to the overall fragrance.

ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson
tildax.johansson@hm.com

Categories
H&M BEAUTY NEWSROOM

H&M BEAUTY AND CHUPA CHUPS: A SWEET NEW BEAUTY STORY COMING THIS SUMMER

“Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming everyday into something as sweet as candy.”

says Mirja Kjellberg, Global section head private label, H&M Beauty.

THE SWEET BEAUTY ESSENTIALS:

LIP SWIRL – OVERNIGHT LIP MASK, 6,99 EUR

A softening overnight lip mask enriched with shea butter deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula.

JUICY DUO – LIP BALM DUO, 6,99 EUR

A moisturizing lip balm duo infused with shea butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula.

FRUITY FUSION – LIP OIL TRIO, 7,99 EUR

A moisturizing lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula.

CHERRY SPLASH – HAIR & BODY MIST, 5,99 EUR

A refreshing cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula.

Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (6,99€) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. The Chupa Chups Waterbottle (19,99€) is a fun, Chupa Chups-inspired accessory that will help you stay hydrated. For a quick pop of colour, the Single Lipgloss (3,99€) is available in three iconic flavours— Strawberry, Cola and Watermelon.

“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit.”

says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

JOIN THE CANDY-COLORED BEAUTY PARTY THIS SUMMER

With its vibrant packaging and candy-inspired scents, this collection invites you to relive the joy of childhood while indulging in a bit of self-care. Whether you’re a beauty enthusiast or a candy lover, the H&M Beauty and Chupa Chups collection will add sweetness to your day.

The collection will be available online and in stores in July 2025. Follow @hmbeauty for all the latest updates and sneak peeks leading up to the launch.

For media inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

 

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H&M BEAUTY NEWSROOM

H&M BEAUTY EXPANDS FRAGRANCE RANGE WITH NEW EAU DE PARFUM COLLECTION

“We’ve seen our customers gravitate towards fragrances with greater depth and longevity, and Eau de Parfum is a natural evolution,”

says Mirja Kjellberg, Global Head of Private Label at H&M Beauty.

“This launch builds on our growing fragrance assortment and brings something more luxurious — while remaining accessible and fashion-forward.”

As demand grows for more intense scent experiences, Eau de Parfum (EDP) has become the format of choice for customers seeking richer impact and better value. With a wear time of up to 8 hours, the new launch is designed to make a lasting impression — whether worn solo or layered into a fragrance wardrobe.

Part of H&M Beauty’s Est. 1947 fragrance concept, the Eau de Parfum collection was conceptualized in Sweden and developed in Paris, combining responsible innovation with premium sensory design. Each fragrance is made with a vegan formula, upcycled fragrance ingredients, and packaged in FSC-certified boxes.

ABOUT THE COLLECTION

RUBY TOUCH Price: €14.99 – 50 ml
Woody – Amber – Moss
Jasmine / Saffron / Amber
A bold, magnetic fragrance where glowing amber and rich spices meet a soft floral heart. Confident, warm, and unforgettable.

Top notes: Orange, Tagete, Dried Fruits
Mid notes: Woody Accord, Warm Spices, Violet, Jasmine
Base notes: Amber, Oak Moss, Musky Accord

MYSTIC VELVET Price: €14.99 – 50 ml
Amber – Floral – Gourmand
Dark Chocolate / Strawberry / Vanilla
Decadent and smooth, this gourmand floral blends ripe strawberry with creamy vanilla and dark chocolate for a sensual, layered finish.

Top notes: Dark Chocolate, Mara Strawberry STT, Mandarin
Mid notes: Jasmine, Orange Blossom, Woody Accord, Cedarwood
Base notes: Vanilla, Sandalwood, Amber, Labdanum

PEARL DREAM Price: €14.99 – 50 ml
Floral – White Flowers – Tuberose
Blueberry / Tuberose / Cashmere Wood
A dreamy white floral infused with soft fruits and creamy woods. Delicate and luminous, with a touch of sweetness.

Top notes: Lemon, Mandarin, Blueberry
Mid notes: Tuberose, Ylang-Ylang, Tiaré Flower, Ginger
Base notes: Cedarwood, White Musks, Vanilla, Cashmere Wood

WHITE AIR Price: €14.99 – 50 ml
Floral – Citrus – Powdery
Mandarin / Peony / White Musk
Light, airy and crisp — this fresh floral blends soft citrus with luminous petals and powdery musks for an effortlessly clean finish.

Top notes: Pear, Mandarin, Magnolia, Lemon
Mid notes: Linden Blossom, Peony, Yellow Fruits
Base notes: Cedarwood, White Musks, Powdery Accord

The Eau de Parfum collection is available from late august on hm.com and in H&M stores that offer Beauty.

ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

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H&M BEAUTY NEWSROOM

H&M BEAUTY EXPANDS BASE CATEGORY WITH MULTI-USE BB FACE STICKS

The growing popularity of stick-format makeup reflects a rising demand for quick and effortless beauty solutions. The BB Face Stick is designed to meet this need: a creamy, moisturizing, and vegan formula that melts instantly into the skin, perfect for touch-ups throughout the day or for elevating your everyday look.

Whether used as a full-face foundation, a concealer for targeted areas, a bronzer for warmth, or a contour for sculpting, the BB Face Stick adapts to every routine and skin tone. Customers can personalize their makeup by combining different shades — from highlighting to all-over coverage and bronzing.

ABOUT THE COLLECTION

BB FACE STICK

Price: 14,99 EUR

— Multi-use: foundation, concealer, bronzer, contour
— Buildable coverage with a blurring, natural dewy finish
— Vegan formula, moisturizing and comfortable to wear
— 8 versatile shades to match and enhance different skin tones
— Portable stick format, perfect for on-the-go use

The BB Face Stick collection will be available from fall 2025 at hm.com/beauty and in select H&M stores that offer Beauty.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson
tildax.johansson@hm.com

Categories
H&M BEAUTY NEWSROOM

H&M BEAUTY OPENS FIRST FLAGSHIP STORE IN HELSINKI – A NEW ERA OF BEAUTY BEGINS

 

To celebrate this exciting milestone, H&M rolled out the red carpet and gave exclusive offers throughout the opening weekend such as: exclusive beauty goodie bags to the first 600 customers, complimentary breakfast for those who waited in line, 20% off on H&M products for members on the opening day and exclusive beauty offers throughout the weekend.

“We are thrilled to introduce our very first beauty destination in Finland in Forum – bringing a strong assortment with premium brands that perfectly complements our fashion selection and encourages self expression for everyone. Our ambition is to inspire every customer, whether shopping in-store or online, to leave with a complete look where fashion and beauty come together seamlessly. This marks an exciting new chapter and a whole new experience,”

Catherine Wigzell, General Manager at H&M Beauty.

But the celebration doesn´t stop at the new flagship store. Alongside the launch of the new H&M beauty store, H&M is unveiled a new online beauty universe, featuring a curated selection of over 80 external beauty brands. This digital destination offers everything from cult favorites to emerging gems, making beauty more accessible than ever.