Category: H&M HOME

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The store showcases a refined design concept, embracing a lighter and more modern aesthetic while preserving its rich heritage. Customers can expect a harmonious blend of creamy whites, light wood, black accents, and stone textures, with stainless steel and chrome replacing the brass details of the past. The result is a fresh yet timeless space where customers can immerse themselves in an inspirational environment, finding the perfect pieces to elevate their home.

Each department has been carefully curated to enhance the store experience, allowing customers to explore an extensive range of products for the living room, bedroom, bathroom, kitchen and kids’ room. As a part of the refurbishment and design of this store, many of the old furnishings have been reused and refreshed to breathe new life into the space, but with an updated look and feel.

Customers will find the perfect finishing touches for every room – from furniture and lighting to decorative accessories like vases and candles. The bedroom section offers an array of premium bed linens and accessories, while the bathroom area features plush towels and robes. The kitchen and dining selection is complete with stylish tableware, glassware, and serving pieces. Meanwhile, the children’s section provides everything from adorable soft toys and bedding to playful rugs and smart storage solutions.

“We’ve lightened up and modernized the store’s impression, while staying true to the building and preserving a warm and inviting atmosphere. We want people to step inside and not just see the pieces, but truly feel them—to imagine the little moments they’ll bring to life in their own spaces. It’s a place to awaken the senses – whether it’s a beautifully set table for a gathering with friends or the perfect soft glow of a bedside lamp, it’s these details that make a house feel like a home. That’s what we hope we will continue to inspire”

– says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

To celebrate the re-opening, H&M HOME is excited to arrange a variety of guest edits in the store during the opening weekend including a pop up collaboration with Buns from Home. The 50 first customer are to receive a goodie bag with carefully selected pieces, and H&M Members can enjoy 20% off an entire purchase from 13 March to 16 March.

As always, the store will continue to offer its beloved monogramming service for a personalised touch, along with the florist service to create stunning seasonal bouquets.

Welcome HOME again, London!

Store address: 208 Regent Street, London

Store area: 700 m2

Opening hours: MON-SAT: 10.00-21.00 SUN: 12.00-18.00

For more information, please contact: caroline.blumenthal@hm.com

Summer is upon us, and this one calls for a poolside escape – get inspired by the H&M HOME resort-inspired summer collection that evokes a timelessly cool and chic mood. The collection merges the airy look and feel, with sky blue and earthy colours where textures, patterns and materials all work together to create that laid-back summer elegance.

The collection invites you to come together and share the fun. Beginning with lazy days by the pool or the water, the colours of this summer season are grey, black, satin blue and soft nougat brown. From towels, beach parkas and beach bags – mix and match to your own taste. For a patterned look, a soft robe with a matching towel and canvas beach bag comes in a monochrome geometric design. Children will love the palm print blue robe and cape, with matching palm towel, canvas beach bag and mug with straw – ideal for much needed summer rehydration. More playful versions of the cape also include the shark and giraffe design, the latter perfectly complemented by a giraffe terry bag for beach toys and other must-haves.

Poolside dining calls for delicious summer meals – pair a brown striped cotton tablecloth with patterned white/soft satin blue plates and serving platters, two-toned glassware, embroided cotton napkins, fish napkin rings with wooden bowls and salad cutlery for an effortless dining look. The selection of shell shaped bowls, mini plates, jar, jug and mug adds beautiful, summery details.

For indoors, cushion covers help to create a refreshed look for a new season. Choose between striped cottons in black or brown, velvet geometric shapes in turquoise and brown, a statement straw cushion with frill-edges, to classic linens in a variety of colour. Straw-tasselled storage adds some interesting detail. Geometric patterns and striped are classic elements, featured across vases and cushions.

Finally the collection also presents outdoor pieces, including floor cushions in white or brown, in addition to daybeds that measure 50 x 150.

Key pieces

– Plates in off-white and satin soft blue hues, in a mix of patterns from stripes to scallop shapes
– Sea shell shaped bowls, perfect detals for a gorgeous, casual dinner or dressing your dining room table
– Fish-shaped napking rings to add a bit of splash!
– Textured ceramic vases in various sizes, with brown or black stripes
– Choose from frill-edged cushions in linen or larger tasseled-edges in straw, to neat black or brown stripes on white in cotton
– Beach essentials like towels, terry parkas, beach pillows and totes

Available in stores and online at hm.com/home from 24 April 2025. For more information, please contact:

Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

H &M HOME invites customers to take home a piece of Palm Heights, the luxury design hotel and destination of choice of the international style set, fronting Grand Cayman’s pristine Seven Mile Beach. The hotel is celebrated for its visually compelling, rich design, inspired by the 1970s — a glamorous halcyon period of the Caribbean — and its personable, at-home feel and deep connection with the community.

“There is something magical about the lifestyle of personal design hotels and the creative personalities behind these projects. Gabriella’s vision for Palm Heights is captivating, blending bold aesthetics with a vibrant, retro charm that feels fresh and contemporary. This partnership and the collection, marries the hotel’s energy, style, and a sense of escapism with our approach to creating affordable, modern design — inspiring interior enthusiasts all over the world to create personal and stylish spaces,”

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

“ This collection is about capturing that magical feeling of being on holiday in your home: That could be a relaxing, beautiful moment in your bathroom feeling fantastic in your robe, or having guests come over and creating memories around a table with special glassware. Also, while Palm Heights is a highly visual and chic space, there is also a real playfulness about it at the same time and the mix of both of these worlds would be my ideal for people to take away from the collection,”

says Gabriella Khalil, Creative Director Palm Heights.

Central to a collection inspired by a beachside resort are the cotton beach towels and robes in graphic yellow and white or earthy-brown and white stripes with chequered trims, inspired directly by the hotel’s emblematic design and palette. A calling card of Palm Heights, the eye-catching patterns and bright yellow — the same colour as the umbrellas that line the beachfront — now punctuate the collection and the signature bespoke packaging.

Other hallmark pieces evince Gabriella Khalil’s keen eye for eclectic design objects, like those hand-picked items that add to the character of Palm Heights. These include an array of teak sandstone ceramics: sculptural vases, bowls and candle holders that recall the mineral materials seen throughout the hotel’s interiors and the stretch of beach beyond. That attention to authentic materials extends to handwoven objects, too — a chic, decorative basket for storing small objects and an elegant handheld fan.

As fits the holiday mood and the friendly and fun atmosphere of the hotel, the collection includes a smartly designed beach tennis kit and a wooden backgammon set — playful additions to the home or to pack on the next trip. That notion of coming together for summer entertaining inspired the elegant, coloured glass pitcher and tumblers. The same coloured glass adorns the scented candle and diffuser, with an evocative scent composed of warm and woody cedar oil and sweet and spicy notes of tonka bean and cardamom that will linger like post-holiday contentment.

“Palm Heights is very special. There’s a deep connection with the community there. It’s about collaboration, and while it’s luxurious, there’s a feeling of warmth and casual playfulness that resonates with many guests. It’s a place where people can relax and be themselves. With this H&M HOME collection, I hope people feel the beginning of summer; there’s joyfulness, sunshine, and elegant simplicity,”

says Gabriella Khalil.

The Palm Heights x H&M HOME collection will be available on 12th June 2025 in selected stores and online at hm.com/home.

For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager H&M HOME
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

Every room in the new fall season is immersed in thought-out design pieces — from furniture, cushion covers, vases and bed linen to tableware. The trend centres on warm modernism, drawing inspiration from mid-century modern interiors and the vibrant ’70s design era. The theme of the collection features a harmonious blend of warm brown and honey tones, mixed with soft pinks and graphic black & white. We pair tactile soft textiles with coloured glass and glossy surfaces, embracing stripe hype and graphic modernistic patterns — a curated and decluttered fall, with objects that tell a story.

The living room is clad in velvet fringe cushions, that come in a variety of sizes and are easily matched with the geometric patterns of other cushion additions, featuring wine, cognac and pink shades. Chrome candle holders offset the thick, glass vases, that come in a tall and a round shape. A striped blanket and a checkered rug make for the final details. The Oud Mémoire scented candle and diffuser add to the ambience of the room.

The dining area leads with simplicity. Earthy and natural, the materials featured are ceramics, wood, straw and stone. Ceramic plates in classic black or ecru, with matching serving bowls, serving platters, bowls, small plates and straw charger plates to add depth and texture. Linen napkins come in grey, ecru, black and cognac brown. Other details include footed bowls in marble and wooden serving bowls.

Adding some drama, the zebra print lounge chair and matching stool offer some spice. Other furniture pieces include a wooden sofa table, a wooden lounge chair and a matching vertical shelf wall. A geometrically shaped side table in dark wood is a new addition, alongside a chic yet comfortable lounge chair in a nougat textile print with wooden legs.

The fall bedroom is focusing on tactility and structure. Wide striped bedding in white/brown, or block colours in dark brown or cognac brown. For the bathroom, there are pinks and wine hues, in addition to towels with thin and wide stripes. Chrome organisers for make-up and wellness products include boxes and a stacked tray. Other details are the marble soap dispenser, tray and toothbrush mug, which play with texture and colour.

Available in stores and online at hm.com/home from 14 August 2025.

For more information, please contact:

Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21

caroline.blumenthal@hm.com

The warmth of lights is a key element this Holiday season, where we see candle holders and candelabras featuring frequently in all rooms for a cinematic feeling – from dining table to livingroom, and bathroom. A festive sanctuary – this year’s table is set with chrome and brass candleholders in a slight, tulip shape. Available in three sizes, a candelabra version adds vigor to the dining table. The porcelain tableware is white with a bright red rim, available in an array from dining plats to bowls, deep plates in addition to large and small serving platters emblazed in holiday slogans. The napkins and placemats also come in white, with red embroidery on the edges. Serve desserts in classic, stainless steel coupes and drinks in textured highball glasses, tumblers or glass coupes and cocktail glasses.

For the main living areas, the brown, caramel and warm white neutrals can be found in 2-pack of cotton cushion covers, perfectly matched with the chequered blanket in brown, white and nougat, white and red striped velvet cushion, teddy fur bolsters and regular cushions in cream and deep brown, to playful pieces with “Merry” and “Christmas” text embroidery in red and white.

Vases have round sculptural shapes, with a hero piece in smokey, sand-colored glass. Stockings come in soft teddy texture – cream and brown, and decorative paper tree ornaments in brown, white and red. Golden saffron is the scent of the season, comes in both scented candles and a diffuser.

When it comes to ornaments, soft beige, taupe and caramel hues create a refined backdrop for the Christmas tree. Paper ornaments take center stage with sparkly details and shine, paired with classic baubles in deep red or silver, playful and textured ornaments in fur, to glittery baubles in frosty white and silver colours.

Let H&M HOME help you create a holiday saga, with thoughtful detail and elegance for an unforgettable season. The collection is available in stores and online at hm.com/home from 23rd October 2025.

For more information, please contact: Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
Email: caroline.blumenthal@hm.com