Category: H&M Move

Welcome to the Image Gallery of H&M Move.
Here you will find press photos and films for editorial use of upcoming and current collections.

Categories
H&M Move NEWSROOM

H&M MOVE AND ZLATAN IBRAHIMOVIĆ LAUNCH CO-DEVELOPED TRAINING COLLECTION: SELECTED BY ZLATAN

ZLATAN’S INVOLVEMENT 

During multiple design sessions with H&M Move’s team, Zlatan exchanged ideas and feedback on fit and function which has led to a collection that combines technicality and comfort. His attention to detail is reflected in elements such as the color scheme (white, off white, petrol, burgundy and black), advanced trims, strategically placed pockets, dynamic fit and the unique logo where the words Zlatan and Move blend graphically together. Zlatan’s insights as a professional athlete also shaped the selection of the high-performance pieces that feature the trademark material DryMove™, known for its breathability.

 

“Collaborating with the H&M Move team has been an amazing journey where I could bring my expertise as a professional athlete to the design table. Together, we have created a training collection that not only performs at the highest level but also looks and feels great,”

said Zlatan Ibrahimović, athlete and H&M Move Brand Mover.

“I am proud to share this with my fans and H&M Move’s customers who are as passionate about training as I am.” 

 

MINI-ZLATAN: NURTURING THE NEXT GENERATION OF ATHLETES

As a unique addition, the Selected by Zlatan collection features a kid’s line tailored for aspiring young athletes. Each item is crafted with the same attention to detail and technical innovation as the men’s collection. From the breathable fabrics to the fit that promotes freedom of movement, every aspect is designed to support young sports enthusiasts, whether it’s on the pitch, in the gym, or during everyday play. At an affordable price point ranging from 14,99€ to 34,99€, H&M Move aims to make high-quality activewear accessible for the many. The collection will be available within the boy’s section in the sizes 110/116 (4-6 years) to 170 (14 years+) (girls are welcome too).

 

“We are incredibly proud to offer our customers the AW/24 Selected by Zlatan collection,”

said H&M Move’s Head of Design, Marie Fredros.

“It has been so much fun to work closely together during our design sessions. Zlatan’s passioned involvement and his keen eye for technical details resulted in a performance-driven collection that we believe will inspire and empower sports enthusiasts worldwide.”

 

KEY PIECES

Versatile shorts in multiple lengths for various training needs

High-performance training tights available in full-length and a short version

A selection performance-driven T-shirts and engineered mesh tanks with strategically placed perforation for enhanced ventilation

A track suit in multiple colours designed for optimal recovery pre and post-gym

Padded vest with a V-neck closure made with ThermoMove™ quality

Essential training accessories like high-length training socks, towels in different sizes and over-sized water bottles

Prices range from 14,99€ to 49,99€. Men’s wear sizes from XS to 3XL

 

ABOUT H&M MOVE 

H&M Move offers functional, fashionable activewear, accessible for the many, in a more sustainable way. We celebrate movement and invite the world to move. Visit hm.com or follow @hm_move for more inspiration.

 

ABOUT ZLATAN IBRAHIMOVIĆ

Zlatan is one of the greatest strikers of all time and has played in the world’s biggest football leagues. The renowned striker is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, speaks five languages, and has a passion for many different sports. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.

Categories
H&M Move NEWSROOM

FEEL THE SOFTNESS – FROM THE INSIDE OUT H&M LAUNCHES THE WELLNESS EDIT

As the new year unfolds, the H&M Wellness Edit invites you to invest in yourself by focusing on the small habits that build a lasting routine and lay the foundation for genuine wellbeing. Slow down. Light a scented candle. Take a deep breath and feel the calmness that surrounds you as you connect within.

– We designed this collection with the vision of letting January’s light guide us. This crisp yet warm light marks the beginning of the year, showing us where we aspire to be and how we wish to invest in ourselves. We believe in starting gently, nurturing our inner strength, and building from within, so that as the year unfolds, we can glow with our full potential,

says Marie Fredros, Head of Design at H&M Move.

Watch the film here

The H&M Wellness Edit enables everyday self-indulgence — wherever you are. At the heart of it all is the true hero: the new Yoga leggings in SoftMove™ designed for ultimate comfort and fit. These leggings truly feel like a soft embrace, adapting to your body’s every move.

The campaign features a full SoftMove™ look in natural tones of off-white, grounding neutrals, and buttery yellow, designed for low-intensity activities such as yoga and pilates, or meditation. New pieces include sports bras with a clean look and a deep triangle bra, designed to pair seamlessly with your Yoga leggings in SoftMove™, flared bottoms, or biker shorts — which are all part of this drop. To complete the look, layer up with a padded jacket, crew sweaters, or a hoodie. And don’t forget to add the stylish wrist weights to elevate your practice.

Supporting the Wellness Edit, H&M Beauty and H&M HOME offer a curated range of self-care essentials designed to elevate your space and wellbeing. H&M Beauty enhances natural radiance with face tools like jade rollers and rose quartz gua sha, perfect for soothing massages when paired with face oils or serums. The latest K-beauty* products complete your wellness routine. H&M HOME brings luxury to everyday rituals with plush, embossed cotton towels, matching robes and bathmats that combine function with indulgence. From sleek wooden trays to beautifully scented diffusers and candles, each item is designed to help you feel your best and transform your surroundings into a haven for all your senses.

The Wellness Edit will be available globally in selected stores and at hm.com from Thursday 2 January, 2025.

Categories
H&M Move NEWSROOM

H&M MOVE PARTNERS WITH HALE TO ELEVATE WELLNESS THROUGH BREATHWORK

H&M Move is thrilled to announce a collaboration with hale, a leading breathwork center and community based in Stockholm. This winter, H&M Move and hale joined forces to host two transformative breathwork workshops. These sessions introduced participants to a range of breathing techniques while showcasing H&M Moves latest Wellness collection for men. The collection will be available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

Watch the film here.

The new collection from H&M Move symbolizes fresh beginnings and the establishment of restorative routines for the year ahead. It is crafted to support personal growth and inner focus, offering pieces that strike the perfect balance between form and function. By merging style with practicality, the collection empowers individuals to prioritise self-care and enhance their daily wellness practices.

“This collection reflects our belief in the importance of slowing down and investing in oneself. Partnering with hale allows us to connect our designs with a powerful practice like breathwork, bringing our garments into a meaningful, real-world context”

says Marie Fredros, Head of Design at H&M Move.

This collaboration integrates H&M Move’s design ethos with hale’s mission of fostering well-being through breathwork. Together, they have created a holistic experience that brings the collection’s vision to life: wellness in action.

“Breathwork is more than a wellness trend—it’s a powerful tool for thriving in daily life. Whether you’re looking to reduce stress, boost energy, find focus, or simply be more present, breathwork offers immediate benefits. With just some basic understanding you can reset your mind, recharge your body, and reconnect with the moment. Partnering with H&M Move allows us to align this transformative practice with garments that enhance comfort and functionality. Together, we’re offering people both the tools and the inspiration to build meaningful wellness routines”

says Johnny Oduya, founder of hale.

The Wellness collection for men is available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

ABOUT HALE  
Founded in Stockholm in 2019, hale is a leading hub for breathwork—offering an immersive studio for in-person classes and an app for on-the-go practice. Hale also trains the next generation of breath guides, teaching them how to share breathwork’s transformative benefits.
Read more about hale on www.hale.center / @hale.center

ABOUT H&M MOVE  
H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. Visit hm.com or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

H&M MOVE UNVEILS NEW RACKET SPORT COLLECTION

Reimagining traditional racket sports silhouettes for the modern player, H&M Move’s new resort collection strikes the perfect balance between style and functionality. Thoughtful details — such as ball pockets, built-in shorts, and integrated bras — ensure optimal comfort and performance. Incorporating the brand’s signature materials, pieces are mindfully crafted with breathable, moisturewicking DryMove™ and luxuriously soft, stretchy SoftMove™ fabric.

“When creating this collection, we envisioned warm destinations where days are spent outdoors in crisp racket sports outfits — garments that make a statement both on and off the court, from day to night,”

says Marie Fredros, Head of Design at H&M Move.

Collection key pieces include classic tennis skirts in DryMove™ fabric that keep you comfortably dry – however you move – essentials for achieving the perfect preppy court look. A standout is the bubble-hem tennis skirt, layered over jersey shorts and featuring a convenient ball pocket. Pair it with the collection’s racerback sports bras and tops and complement the look with the zip-up SoftMove™ jacket. Accessories include a minimalist cap, visor, tennis socks, tote bag, and sunglasses.

Watch the film here

The first collection drop (31 March) features timeless, monochrome ensembles in black and white, while the second, smaller drop (15 May) introduces a soft light-pink hue to the racket sportswear range. This includes a bandeau top, tennis dress, and biker shorts, all crafted from supple SoftMove™ fabric for enhanced comfort and flexibility. A white bow visor adds a polished finishing touch.

H&M Move’s new racket collection for women launches 31 March (drop 1) and 15 May (drop 2) in selected H&M stores and online. General Information

ABOUT H&M MOVE  

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

H&M MOVE REVEALS ALL-PINK RACKET SPORTS COLLECTION

For S/S 2025, H&M Move challenges tradition with an all-pink racket sports drop tailored for the style-conscious player. Minimalist yet preppy, the collection is built for visual impact — without compromising on performance.

“Clean, feminine fashion in the perfect shade of pastel pink is a key inspiration this season. We loved translating that into the world of racket sports. With this collection, we’ve reimagined the classic tennis silhouette through refined cuts, subtle details, and colour — complete with accessories that bring polish to the look,”

says Marie Fredros, Head of Design at H&M Move. 

The capsule includes a tennis dress, skirt, bandeau top, tight shorts, seamless bra, and zip jacket — all in pastel pink. Designed for styling versatility, the collection is complemented by a bow visor, mesh shoulder bag, sports sunglasses, and frill socks in crisp white.

Constructed for maximal comfort on and off the court, the collection combines thoughtful features — such as ball and phone pockets, built-in shorts, and integrated bras — with H&M Move’s signature performance materials. These include breathable, moisture-wicking DryMove™ and ultra-soft, stretchy SoftMove™ fabrics.

H&M Move’s new racket sports collection will be available in selected H&M stores and online from 15 May 2025.

About H&M Move 
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

SOFT, FEMININE, CONFIDENT: H&M MOVE’S NEW DANCE COLLECTION BROUGHT TO LIFE BY CHOREOGRAPHER MATILDA FLEBERG.

THE COLLABORATION For the launch of the new SoftMove™ dance collection, H&M Move invited Stockholm-based choreographer and creative Matilda Fleberg to bring the pieces to life. Through a captivating series of movement-led social media videos, Fleberg portrays the unique beauty and expression of the modern dancer, highlighting women handpicked from her own community.

“To me, dance is joy, healthy discipline, and uplifting community — with inspiring fashion as part of that expression. The softness, femininity, and playfulness of this collection, moving with you like a second skin, beautifully mirrors the confidence awakened through dance,”

says choreographer and creative Matilda Fleberg.

See the film here.

THE COLLECTION
Inspired by the elegance and fluidity of dance, the new autumn arrivals allow for a full range of motion as you reach, bend, and flow. Cut for precision and crafted in buttery SoftMove™ fabric, the feminine, figure-hugging studio pieces embody the essence of comfort.

“This collection breathes softness, but with an edge. The power lies in the contrasts, as oversized joggers and fitted wrap cardigans are styled with training essentials — capturing the effortlessly chic spirit of dance,”

says Marie Fredros, H&M Move’s Head of Design.

The new SoftMove™ styles include gently supportive bras with delicate straps, regular and flared leggings that flow with you, as well as contour-tracing tops and a zip jacket for easy cover-up. These are matched with flattering wrap cardigans, generously cut joggers, and long-sleeve tops with a graceful off-shoulder design.

A captivating lilac hue leads the colour palette, balanced by timeless black, dark mauve, pale pink, and off-white.

The collection lands in selected H&M stores and online 9 October 2025.

ABOUT MATILDA FLEBERG
Matilda Fleberg is a Swedish choreographer, dancer, and coach whose international work spans stage, screen, and global campaigns. Her movement language blends individuality with synchronicity, emotion with precision.
She is the founder of Fleberg Studios in Stockholm, where her “dance is medicine” practice is inspiring a growing global community.

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

H&M MOVE CELEBRATES INTERNATIONAL DAY OF YOGA WITH SPECIAL CAPSULE RELEASE

The grace of low-intensity movement practices like yoga is captured in this capsule. Crafted from a smooth, lightweight performance fabric with exceptional breathability and moisture-wicking properties, it’s the perfect choice for high summer.

“For this yoga capsule, we’ve gone with a minimalist look, elevated by delicate, feminine detailing that mirror the softness and ease of the fabric. I also love the colour palette — earthy tones of brown and terracotta that lend the collection a sense of natural sophistication,”

says Marie Fredros, Head of Design at H&M Move.

The collection features a short playsuit with built-in support and delicate straps that cross in a low-cut back. The drop also includes a sports bra with removable pads and a similar cross-back design, accompanied by flared, ankle-length leggings.

The new H&M Move Yoga Capsule will launch in selected H&M stores and online 12 June.

ABOUT H&M MOVE  

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

H&M MOVE’S NEW PILATES EDIT ARRIVES TO ENERGISE YOUR SUMMER ROUTINE

The summer of 2025 is all about slow, intentional workouts that promote a profound sense of well-being, leaving you feeling sculpted, toned, and energised. This is reflected in H&M Move’s latest Pilates drop: a breath of calm confidence, created for optimal comfort and freedom of movement — on and off the mat — during high summer.

“I love the idea of bringing your studio practice outdoors in the summer. This collection, crafted with refined simplicity, is made with our softest and lightest performance materials so you can stay cool even on the warmest days. We’ve also included training essentials, such as an insulated water bottle and ankle weights, that are easy to throw in our new mesh bag and go,”

says Marie Fredros, Head of Design at H&M Move.

Graceful curves reminiscent of a scallop shell’s edge grace the trims of a SoftMove™ bra in deep black, perfectly paired with matching hotpants or flared leggings. The scallop-edge design also reappears on a yoga mat, giving the studio staple an artful touch. Another standout piece is the twisted training bra in supple SoftMove™ fabric, created to make an effortless statement on its own or layer under the new knot top or T-shirt.

The collection also introduces versatile sets of SoftMove™ bras and cycling shorts in a palette of timeless black, clean white, grounding clay, and a vibrant hint of pistachio. These can be seamlessly mixed and matched for a personalised look. The new pistachio hue is also featured on a spaghetti-strap playsuit, combining effortless chic with everyday ease.

The new H&M Move Pilates collection launches in selected H&M stores and online 17 July.

About H&M Move   
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
H&M Move NEWSROOM

H&M MOVE AND ZLATAN IBRAHIMOVIĆ LAUNCH NEW ‘SELECTED BY ZLATAN’ PERFORMANCE DROP.

THE COLLABORATION
Zlatan Ibrahimović’s extraordinary achievements on the field — paired with his relentless commitment to movement — make him a natural partner for H&M Move. Through a close creative exchange with the H&M Move design team, he has channelled his passion and experience into a men’s training collection engineered for exceptional performance — in the gym and beyond.

“H&M Move understands what I want — strong, clean pieces that speak for themselves. This collection delivers. The deep blue gives power, and the fit feels made for movement. I don’t settle for less, and I’m very satisfied with the result,”

says Zlatan Ibrahimović, athlete and H&M Move Brand Mover.

THE COLLECTION
Defined by dynamic fits, technical trims, and focused detailing, the collection balances bold design with performance-driven comfort. Highlights include a seamless, sculpted training top with a washed finish that evokes mineral patina, and reflective silver graphics. Another standout piece is the high-stretch, double-layered shorts featuring a refined marble print, designed to pair with the matching mesh vest top.

“The creative direction behind this collection is inspired by the Roman Empire — a nod to the fearlessness, presence, and legacy that define Zlatan. This comes through in the mineral finishes, the imperial-style font, and the custom-designed co-branded logo,”

says Marie Fredros, Head of Design at H&M Move.

FABRICS

Garments are made from performance materials featuring H&M Move’s signature DryMove™ technology, chosen for its breathability and moisture-wicking capabilities. Select pieces also include lightweight mesh fabrics for optimal ventilation during high-intensity training.

COLOURS

A grounded, powerful palette of washed marble white, stone grey, and deep ocean blue is accented with reflective silver graphics.

ACCESSORIES

The collection is completed by a curated range of accessories, including a marble-print cap in stone grey, a black shaker bottle, and branded sports socks.

KIDS’ LINE

The drop also includes a kids’ line for young athletes and movers, mirroring the adult styles with the same attention to performance and detail. Pieces are unisex in design and will be available in the boys’ section — except for shorts, which come in one version for boys and one for girls. Sizes range from 110/116 (4-6 years) to 170 (14 years+).

The Selected by Zlatan collection launches in selected H&M stores and online 10th July.

ABOUT ZLATAN IBRAHIMOVIĆ
Zlatan is one of the greatest strikers of all time and has played in the world’s biggest football leagues. The renowned striker is Sweden’s all-time top scorer and has won league titles in four countries, but more than that, he’s a father, speaks five languages, and has a passion for many different sports. Zlatan is the ultimate multimover and joined H&M Move as a Brand Mover in 2022 to get the whole world and everybody moving.

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

 

Categories
H&M Move NEWSROOM

H&M MOVE REFINES THE ART OF ALL-DAY ACTIVEWEAR

THE COLLABORATION
H&M Move’s latest activewear launch arrives just as social calendars start to fill up with new and exciting classes, gym sessions, morning runs, catch-up brunches, and coffees. Sporty yet refined, the collection features tonal sets of leggings and vest tops in coveted autumn colours — including deep black, off-white, moss green, aubergine, and midnight blue.

These high-performance staples, crafted in moisture-wicking DryMove™ fabric, layer effortlessly with the oversized print hoodie and classic StormMove™ trench coat for all-day comfort — rain or shine. The new slouchy tote, styled with personal charms, adds a utilitarian edge to the look.

“This collection falls right at the intersection of sport and fashion, where looks are elevated enough for everyday wear yet uncompromising in performance. I’m especially excited about the sleek training sets in our new DryMove™ material, which feels satisfyingly cool against the skin, taking you from A to B to C in style,”

says Marie Fredros, H&M Move’s Head of Design.

The collection will be available in selected H&M stores and online from 4 September 2025

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.