Category: OPENINGS

“Iam so excited to be here at H&M’s gorgeous new store, in Times Square no less. What perfect timing for this location to reopen with their new collection just before the start of the holiday season. We’re very excited to bring on the joy for the season!”

Christina Aguilera, Grammy Award-winning singer-songwriter 

The refined space, featuring elevated aesthetics and materials, includes immersive experiences showcasing the very best of the brand’s fashion identity. At the time of opening, the store showcases a variety of fashion-forward collections including the H&M Studio Holiday Capsule, offering a modern take on partywear. The store caps off a season of investment and reignited direction for the H&M brand.

The focus on customer experience is reflected in the brand-new immersive fitting area, where fashion lovers can explore trends, try on looks, and bring their style dreams to life. The fitting rooms offer a customizable, multi-sensory experience with LED screens in the floor and ceiling, along with interactive mirrors. Customers can express themselves by selecting visual themes and music based on their style choices and moods, making the shopping experience more personalized and engaging. With visuals and music curated specifically for the new store, these rooms will also encourage customers to create and share their own content.

“Our Times Square location is an amazing new space for customers to interact with our brand as well as each other. Features like our new immersive fitting rooms combine music, fashion and fun to let our customers become their own style star.”

Linda Li, Head of Customer Activation and Marketing for H&M Americas

The redesigned flagship showcases impressive new design features like an iconic glass wall flanking each side of the main escalator, designed by Denver based agency, Hovercraft. This signature piece combines art and technology into a multi-story ambient light display, providing customers with a dazzling show on their way to the upper levels.  Other interior upgrades include fluted concrete panels, seamless terrazzo flooring, custom built wood fitting rooms and two enormous LED screens on the ground and second floor.

“After successful openings in the vibrant and exciting markets of Panama, Guatemala, and Costa Rica, we are thrilled to expand with our franchise partner Hola Moda by launching in the Dominican Republic. We can’t wait to offer fashion and creativity to our customers, empowering them to unleash their self expression.”

Samuel Miller, Global Head of Franchise at H&M Group 

“We were thrilled to witness the enthusiasm of the people eagerly awaiting for our arrival. Bringing fashion and quality at the best price to a new city is always a reason for joy, but the extraordinary reception we’ve experienced in the Dominican Republic has exceeded all our expectations.”

Beatriz Volkmann, Regional Manager of Hola Moda. 

“Launching our first store and online on the same day is a historic moment for H&M, and I’m so excited we have finally arrived. Bringing H&M to Brazil is more than a launch — it’s about building a lasting connection with a country that inspires us. We’re here to celebrate creativity and self-expression, offering fashion and quality at the best price in a sustainable way to our customers in Brazil.”

Daniel Erver, CEO, H&M Group

“The enthusiasm and warm welcome we’ve received from Brazilian customers has been truly inspiring. We are thrilled to finally bring the H&M experience to São Paulo and look forward to connecting with our customers across the country.”

Joaquim Pereira, Country Manager, H&M Brazil

“Opening the doors of our Iguatemi store today was a dream come true. Seeing the excitement on our customers’ faces was unforgettable.”

Renata Grima, Store Manager, H&M Iguatemi

The launch was celebrated with a ribbon-cutting ceremony attended by Karl-Johan Persson, Chairman of H&M, alongside Erver, Pereira, Grima, and the local H&M team.

With this launch in Brazil, H&M has stores in 79 markets and online sales in 61 markets.

For images, please visit our Image Gallery

Spanning three floors and over 1 000 square meters, the store showcases the best of H&M for women and men — everything from Pre-Loved collections to Studio, Atelier, and the A/W 25 collection, including the upcoming collaboration with designer Glenn Martens.

As part of H&M’s Brand Destination concept, featured in select cities globally, the Le Marais store is more than a place to shop. It’s a creative hub where customers are invited to explore the best of H&M through exclusive collections, curated experiences, and cultural events.

The store features a minimalist interior and an open courtyard for fashion, music, and cultural events, reinforcing H&M’s commitment to self-expression and community.

“This new store in Le Marais celebrates the DNA of our brand by offering customers a carefully curated product universe and a premium fashion experience. Paris is the global capital of fashion and creativity. We are proud to expand our presence here and demonstrate our commitment to our local customers.”

Jörgen Andersson, Chief Creative Officer, H&M

The store also debuts self-checkouts, Click & Collect, and a curated Pre-Loved offering—making it a destination for style, sustainability, and innovation.

For more images, please visit our  Image Gallery

“It was incredibly moving to see how warmly the community welcomed us. Bringing fashion and quality at the best price to a new country is always exciting, but the reception in El Salvador has far exceeded our expectations.”

Beatriz Volkmann, Regional Manager of Hola Moda.

The ribbon-cutting ceremony was led by Beatriz Volkmann, Regional Manager of Hola Moda; Marisol Fernández, Country Manager for New Markets at Hola Moda; Vanessa Mena, Area Manager of H&M El Salvador; and Estefanía Huezo, Store Manager of H&M El Salvador.

With this launch in El Salvador, H&M has stores in 80 markets and online sales in 61 markets.