Category: NEWSROOM

Stay in the know with the latest news from H&M.

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FASHION NEWSROOM

H&M ADORABLES TAKES ON RETRO RESORT VIBES FOR ITS SUMMER COLLECTION

The colour palette is grounded in earthy neutrals like burnt sienna, clay, dusty pink and ecru, while red adds a vibrant pop. Key pieces include a zig-zag stripe crochet set of tank top and shorts with ruffle straps, a red short-sleeve romper and curved hem shorts, summer dresses with patchwork crochet top or embroidered details, and several matching short-sleeve shirt and shorts sets in soft knits or terrycloth. For accessories, there are fisherman-style sandals, crochet Alice band and bucket hats in linen or terrycloth.

“From the colours to the textures and craft details that feel homespun, we took our inspiration from retro summers for the latest H&M Adorables collection. Following those vibes, we created laidback designs in soft fabrics with little touches that make each piece special,”

says Sofia Löfstedt, Head of Design H&M Kids.

The Global Organic Textile Standard

The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers’ rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.

About H&M Adorables

Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

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NEWSROOM OTHER

H&M TO OPEN ITS FIRST STORE IN VENEZUELA

Venezuela will become a new H&M market by the end of 2025 through the franchise partner Hola Moda. With H&M’s continued expansion in Latin America the brand is present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica.

H&M has previously announced its opening of stores and online in Brazil in the second half of 2025, as well as its first store in El Salvador during 2025.

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H&M HOME NEWSROOM

H&M HOME REVEALS A CAPTIVATING COLLABORATION WITH PALM HEIGHTS AND GABRIELLA KHALIL

H &M HOME invites customers to take home a piece of Palm Heights, the luxury design hotel and destination of choice of the international style set, fronting Grand Cayman’s pristine Seven Mile Beach. The hotel is celebrated for its visually compelling, rich design, inspired by the 1970s — a glamorous halcyon period of the Caribbean — and its personable, at-home feel and deep connection with the community.

“There is something magical about the lifestyle of personal design hotels and the creative personalities behind these projects. Gabriella’s vision for Palm Heights is captivating, blending bold aesthetics with a vibrant, retro charm that feels fresh and contemporary. This partnership and the collection, marries the hotel’s energy, style, and a sense of escapism with our approach to creating affordable, modern design — inspiring interior enthusiasts all over the world to create personal and stylish spaces,”

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

“ This collection is about capturing that magical feeling of being on holiday in your home: That could be a relaxing, beautiful moment in your bathroom feeling fantastic in your robe, or having guests come over and creating memories around a table with special glassware. Also, while Palm Heights is a highly visual and chic space, there is also a real playfulness about it at the same time and the mix of both of these worlds would be my ideal for people to take away from the collection,”

says Gabriella Khalil, Creative Director Palm Heights.

Central to a collection inspired by a beachside resort are the cotton beach towels and robes in graphic yellow and white or earthy-brown and white stripes with chequered trims, inspired directly by the hotel’s emblematic design and palette. A calling card of Palm Heights, the eye-catching patterns and bright yellow — the same colour as the umbrellas that line the beachfront — now punctuate the collection and the signature bespoke packaging.

Other hallmark pieces evince Gabriella Khalil’s keen eye for eclectic design objects, like those hand-picked items that add to the character of Palm Heights. These include an array of teak sandstone ceramics: sculptural vases, bowls and candle holders that recall the mineral materials seen throughout the hotel’s interiors and the stretch of beach beyond. That attention to authentic materials extends to handwoven objects, too — a chic, decorative basket for storing small objects and an elegant handheld fan.

As fits the holiday mood and the friendly and fun atmosphere of the hotel, the collection includes a smartly designed beach tennis kit and a wooden backgammon set — playful additions to the home or to pack on the next trip. That notion of coming together for summer entertaining inspired the elegant, coloured glass pitcher and tumblers. The same coloured glass adorns the scented candle and diffuser, with an evocative scent composed of warm and woody cedar oil and sweet and spicy notes of tonka bean and cardamom that will linger like post-holiday contentment.

“Palm Heights is very special. There’s a deep connection with the community there. It’s about collaboration, and while it’s luxurious, there’s a feeling of warmth and casual playfulness that resonates with many guests. It’s a place where people can relax and be themselves. With this H&M HOME collection, I hope people feel the beginning of summer; there’s joyfulness, sunshine, and elegant simplicity,”

says Gabriella Khalil.

The Palm Heights x H&M HOME collection will be available on 12th June 2025 in selected stores and online at hm.com/home.

For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager H&M HOME
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

 

Categories
H&M BEAUTY NEWSROOM

H&M BEAUTY AND CHUPA CHUPS: A SWEET NEW BEAUTY STORY COMING THIS SUMMER

“Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming everyday into something as sweet as candy.”

says Mirja Kjellberg, Global section head private label, H&M Beauty.

THE SWEET BEAUTY ESSENTIALS:

LIP SWIRL – OVERNIGHT LIP MASK, 6,99 EUR

A softening overnight lip mask enriched with shea butter deeply hydrates and nourishes lips while you sleep. The unique double-coloured swirl effect features Choco Vanilla and Strawberry Cream scents for a sweet, relaxing experience. Vegan formula.

JUICY DUO – LIP BALM DUO, 6,99 EUR

A moisturizing lip balm duo infused with shea butter to soften and care for your lips throughout the day. Available in two delicious scents—Cherry and Watermelon. Vegan formula.

FRUITY FUSION – LIP OIL TRIO, 7,99 EUR

A moisturizing lip oil trio that delivers a glossy finish with a sheer tint, perfect for a fresh, juicy look. Available in three fruity scents—Apple, Watermelon and Cherry. Vegan formula.

CHERRY SPLASH – HAIR & BODY MIST, 5,99 EUR

A refreshing cherry-scented mist that can be used on both body and hair, leaving a sweet fragrance that lasts all day. Vegan formula.

Alongside these sweet essentials, the collection also introduces a selection of Chupa Chups-inspired accessories. The Lip Gloss Charm (6,99€) is the perfect pocket-sized treat, available in two delicious flavours, Strawberry Cream and Choco Vanilla. The Chupa Chups Waterbottle (19,99€) is a fun, Chupa Chups-inspired accessory that will help you stay hydrated. For a quick pop of colour, the Single Lipgloss (3,99€) is available in three iconic flavours— Strawberry, Cola and Watermelon.

“We’re beyond excited that Chupa Chups has inspired H&M Beauty’s new limited edition drop! This collection brings a deliciously playful twist to beauty, transforming everyday routines into indulgent experiences infused with our signature Forever Fun spirit.”

says Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

JOIN THE CANDY-COLORED BEAUTY PARTY THIS SUMMER

With its vibrant packaging and candy-inspired scents, this collection invites you to relive the joy of childhood while indulging in a bit of self-care. Whether you’re a beauty enthusiast or a candy lover, the H&M Beauty and Chupa Chups collection will add sweetness to your day.

The collection will be available online and in stores in July 2025. Follow @hmbeauty for all the latest updates and sneak peeks leading up to the launch.

For media inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

 

Categories
H&M Move NEWSROOM

H&M MOVE CELEBRATES INTERNATIONAL DAY OF YOGA WITH SPECIAL CAPSULE RELEASE

The grace of low-intensity movement practices like yoga is captured in this capsule. Crafted from a smooth, lightweight performance fabric with exceptional breathability and moisture-wicking properties, it’s the perfect choice for high summer.

“For this yoga capsule, we’ve gone with a minimalist look, elevated by delicate, feminine detailing that mirror the softness and ease of the fabric. I also love the colour palette — earthy tones of brown and terracotta that lend the collection a sense of natural sophistication,”

says Marie Fredros, Head of Design at H&M Move.

The collection features a short playsuit with built-in support and delicate straps that cross in a low-cut back. The drop also includes a sports bra with removable pads and a similar cross-back design, accompanied by flared, ankle-length leggings.

The new H&M Move Yoga Capsule will launch in selected H&M stores and online 12 June.

ABOUT H&M MOVE  

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
FASHION NEWSROOM

H&M STUDIO DELIVERS BOLD, SCULPTURAL SWIMWEAR FOR THEIR PRE-SUMMER 2025 CAPSULE

Each sculptural piece blends form and function, featuring intricate details that shape and flatter the body. Fierce cut-outs add edge and sophistication, striking a balance between daring and refined. Key pieces include a golden one-piece with high neck, criss-cross back and high-cut legs for a sunlit, opulent glow, a black, asymmetrical one-shoulder swimsuit with a dramatic twist, and a structured silver halterneck bikini that shimmers with every step. And for those finishing touches, there are black statement sunglasses with silver accents, bold sculptural earrings, a black sarong with metallic ornaments and a golden knit cover-up with twist details at the hips.

“With this H&M Studio Pre-Summer capsule, we wanted pieces that were sharp, glamorous and a bit unexpected. The way the swimsuits drape the body is sculptural, which we emphasised with cut-outs and ruching in places. There’s also a sophistication running through the collection that’s feminine, radiant and bold. It’s definitely statement-making”

says Kathrin Deutsch, collection designer at H&M Studio.

Categories
FASHION NEWSROOM

H&M CONTINUES ITS EXPLORATION OF CREATIVITY WITH AI

Co-created with a dedicated team and accompanied by a behind the scenes film, H&M wants to show how generative AI can be used to amplify and elevate a creative process.

“We’re exploring emerging technologies like generative AI to amplify creativity and reimagine how we showcase fashion. The technology offers an opportunity to enhance storytelling and find new ways to connect with our customers, while staying true to H&M’s style-led, human-centric identity. We remain committed to empowering self-expression and liberate fashion for the many,”

says Jörgen Andersson, Chief Creative Officer, H&M.

“I am super excited to further explore AI in this way on the side of my own photography. It´s an interesting tool to add to our creative toolbox,”

says Johnny Kangasniemi, photographer.

“This is a great way to set a precedent for the future of AI. It´s professional, collaborative and transparent,”

says Vanessa Moody, model.

The first drop goes live on July 2nd, and during fall we will continue the exploration with several different expressions across different cities.

Categories
FASHION NEWSROOM

H&M BRINGS ITS PREMIUM CHILDRENSWEAR CONCEPT TO GALERIES LAFAYETTE

“It’s hard to imagine a better setting for our most premium childrenswear line than Galeries Lafayette Paris Haussmann, one of the most iconic fashion destinations in the world. We’re so excited about this partnership, and looking forward to introduce H&M Adorables to a whole new set of customers”

says Isabella Innergård, Managing Director H&M Kids.

Launched worldwide last October, H&M Adorables is a carefully crafted collection of clothes and accessories for children, designed with longevity in mind. The Galeries Lafayette store will stock a curated mix of seasonal pieces for kids and babies – the summer collection is inspired by a distinct retro resort vibe – alongside foundational items such as sets and rompers for newborns.

“With H&M Adorables we want to create pieces that can last through generations and be passed down from child to child. The collections are born from a timeless design philosophy, carefully crafted in quality materials like silk, wool and organic cotton. Parents will find enduring garments in beautiful fabrics that are both long lasting and very accessible”

says Sofia Löfstedt, Head of Design H&M Kids.

Created by H&M’s store design team, the shop-in-shop celebrates the enduring and tactile quality of natural materials, using a careful composition of wood, stone and textiles to create a refined backdrop for the collections. The space is split into two parts devoted to baby and kidswear respectively.

The H&M Adorables store launches at Galeries Lafayette Paris Haussmann on 12 June.

About H&M Adorables
Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

About Galeries Lafayette
The world-famous Galeries Lafayette is the leading department store brand in France. It has dominated the fashion and retail event stage for the past 130 years, offering each visitor a unique shopping experience and ensuring that French and international customers can choose from a constantly fresh range of classic as well as more exclusive brands. Home to fashion, accessories, beauty, lifestyle, as well as a food hall and dining spaces, Galeries Lafayette enjoys a global reputation thanks to a network of 67 stores in France and worldwide, its e-commerce site, galerieslafayette.com, and its factory outlet business Galeries Lafayette L’Outlet.

Categories
FASHION NEWSROOM

H&M KIDS HEAD BACK TO SCHOOL WITH RELAXED SILHOUETTES AND SOFT DENIM

Most of the colour palette comes from a neutral foundation with a range of blues from the denim, complemented by off-black, cream, browns, soft pinks and pops of colours for energy. Key pieces include jeans with wide legs, flared legs or a barrel shape, denim shirts, pointelle or rib knit sets, a quilted denim jacket, fleece crewnecks and workwear-inspired overshirts. Details like all-over floral print, embroidery, patch pockets, simple ruffles and waffle or rib textures lend charm and a stylish edge. Accessories include ballerina flats, retro trainers, oversized hair bows and bag charms.

“Back to School is always a special time of the year and this season, we wanted a collection that put denim centre stage. New fits in a variation of the season’s washes and looks have a laidback feel. Playful details and contrast colours bring fun and vibrant energy”

says Sofia Löfstedt, Head of Kidswear Design at H&M.

Categories
H&M Move NEWSROOM

H&M MOVE’S NEW PILATES EDIT ARRIVES TO ENERGISE YOUR SUMMER ROUTINE

The summer of 2025 is all about slow, intentional workouts that promote a profound sense of well-being, leaving you feeling sculpted, toned, and energised. This is reflected in H&M Move’s latest Pilates drop: a breath of calm confidence, created for optimal comfort and freedom of movement — on and off the mat — during high summer.

“I love the idea of bringing your studio practice outdoors in the summer. This collection, crafted with refined simplicity, is made with our softest and lightest performance materials so you can stay cool even on the warmest days. We’ve also included training essentials, such as an insulated water bottle and ankle weights, that are easy to throw in our new mesh bag and go,”

says Marie Fredros, Head of Design at H&M Move.

Graceful curves reminiscent of a scallop shell’s edge grace the trims of a SoftMove™ bra in deep black, perfectly paired with matching hotpants or flared leggings. The scallop-edge design also reappears on a yoga mat, giving the studio staple an artful touch. Another standout piece is the twisted training bra in supple SoftMove™ fabric, created to make an effortless statement on its own or layer under the new knot top or T-shirt.

The collection also introduces versatile sets of SoftMove™ bras and cycling shorts in a palette of timeless black, clean white, grounding clay, and a vibrant hint of pistachio. These can be seamlessly mixed and matched for a personalised look. The new pistachio hue is also featured on a spaghetti-strap playsuit, combining effortless chic with everyday ease.

The new H&M Move Pilates collection launches in selected H&M stores and online 17 July.

About H&M Move   
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.