Category: NEWSROOM

Key pieces include a buttery light brown suede jacket with a structured silhouette, a cosy brown cardigan that hugs the body by subtly twisting the knit, a knit melange jumper that can also be worn with the sleeves tied in front, and a sculptural dark navy flouncy mini-skirt. The loose denim jeans and sleeveless top have a mix of deep indigo and bleached patches for a contrast in texture. A delicate lace dress with asymmetric frill and printed mesh top with a lace pattern provide a feminine counterpart to the bold and sculpted pieces.

“The H&M Studio Pre-Fall 2025 capsule is tailored but with a lived-in feel, like it’s been effortlessly curated over time. Texture is important – we selected materials like leather and knits and combined them with denim and more ethereal lace and mesh. It’s this mix of elements that really make the capsule distinctive,”

says Kathrin Deutsch, collection designer H&M Studio.

H&M Atelier presents its first pre-fall collection — a smartly edited, transitional offer that continues to build upon and evolve the definition of essential menswear pieces. This season, H&M Atelier’s elevated yet street-smart ethos unfolds through a back-to-work lens, exploring a uniform-like versatility with a contemporary feel. Familiar business attire, such as suiting, striped shirts, and ties, gains new meaning when cast in relaxed, slightly oversized silhouettes that can be layered and worn with confidence. A distinct colour palette that effortlessly combines indigo rinse denim, warm camel, deep brown, grey, and an intriguing accent of bright turquoise blue is complemented by tactile, high-quality heritage fabrics that reflect the line’s refined aesthetic.

“We wanted to explore a mid-season offer of iconic wardrobe pieces for the fashion-aspiring man — that transitional moment after summer when work uniforms come back into play. We continued to revisit celebrated archetypes with a directional silhouette while harnessing intriguing fibres that bring an elevated tactility and texture,”

says Ana Hernández, Menswear Designer at H&M.

Sartorial codes remain essential in the H&M Atelier offer, expressed through a relaxed, dry wool grey suit designed to be integrated into a wardrobe but broken up for a modern look, striped crisp cotton shirting in unexpected hues, and even a woven tie. More understated silhouettes feature roomy corduroy pants or denim paired with knitwear worn on its own, including V-neck collared sweaters with ribbed trims, and a coordinating snug-fitting vest and boxy structured knit cardigan. Signature craft-like details are evident in the embroidered monogram pockets, cuff buttons, and the lived-in feel and treatment of the new season’s leather jacket.

The new H&M Atelier Pre-Fall 2025 collection will be available exclusively online from August 21, 2025.

Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.

H &M Studio Essentials was created to fill the need for wardrobe fundamentals. Driven by quality and fashion-forward thinking, the collections will be developed by the same in-house design team as H&M Studio. Essentials will always have classic pieces like tailoring and shirting that can be worn with anything, featuring those Studio design twists. For A/W 2025, strong silhouettes and comfort are key, with bold shoulders on a coat, blazer and leather jacket, cosy knit jumpers, and straight leg jeans and trousers taking centre stage.

“H&M Studio Essentials is all about those foundational wardrobe pieces like a tailored blazer, leather jacket, oversized shirt or jeans, done in thoughtful and directional way. There are notable design touches like straight shoulders, deep dip hems and textured seams. It’s all so wearable, but with an edge,”

says Shena Nordeus, collection designer H&M Studio

Through these connections, the H&M Studio AW25 collection embraces new possibilities and the rawness of materials – exposed linings, seams and closures on dresses, knits, leggings and outerwear. While raw edges, peplum details, draped backs and visible zippers emphasise the construction of jackets, blouses and trouser.

The key pieces range from tailored, like a masculine blazer with black front and dark grey contrasting material on the back with matching skirt, a sequin pencil skirt with mesh panels, and long, lean black wool trousers, to laidback, with a brown denim jacket and jean set, an apron and slip dress combo that can be worn separately, and a lightweight nylon jacket with a balloon shape.

Materials like wool, shearling, denim and nylon are celebrated in their pure form. The colour palette of brown, rust, navy, black and concrete grey is a nod to Brutalism, while the accent colours of red, lingerie pink, fog blue and sky blue, plus a vintage floral print, inject a vibrant creative energy. Accessories include dark brown leather heeled Wader boots with removable buckles, a big, slouchy and soft burgundy leather bag, fog blue leather gloves and statement ear cuffs.

“Complexity wins over complication for AW25, where we draw on the tropical brutalism of São Paulo and the minimalism of Stockholm to create strong silhouettes. There’s also a femininity to the collection that’s both strict and tender – an expression of the multifaceted woman of today who’s constantly exploring new ground,”

says Linda Wikell, concept designer at H&M Studio.