Category: NEWSROOM

Keeping our energy for exercise high while the light gets low is a struggle for every runner, gym-goer, or trainer. H&M Move knows this and is releasing a collection to help us all keep our heart rates and spirits up this season.

Timeless classics get H&M Move’s trademarked technical approach in its Autumn training collection: a range of sports styles focused on meeting the needs of modern gym and exercise lifestyles at this transitional time of year. Built around a bold and masculine colour narrative of off-whites, blues, burgundies and more, the capsule features stand-out tracksuits, long-sleeved tops, shorts, and tees with breathability-enhancing holes integrated into their knit structures. What’s more, the brand’s own DryMove™ technology is featured throughout, offering exceptional comfort and moisture-wicking capabilities when the going gets tough on laps, routines, and machines alike.

“I’m really proud of this collection,”

says Andreas Halden, Collection designer at H&M Move.

“We’ve taken timeless training staples and elevated them with bold design and our signature DryMove™ technology. The range is built to support movement in every form, whether you’re hitting the gym or simply staying active through the season. It’s functional, it’s stylish, it’s soft to the touch, and it’s designed to keep energy high even as the days grow darker.” 

The collection for men will be available in selected H&M stores and online from 25th September.

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear – accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

To introduce the new SoftMove™ training collection — coming in seasonal shades like truffle grey, aubergine purple, and warm brown — H&M Move invited special guests to an exclusive morning event. On the 14th floor of Space House in London, an iconic venue recognised by its distinctive cylindrical shape and exposed concrete grid façade, attendees enjoyed mindful movement and restorative sound accompanied by skyline views.

“It was a dream come true to see SoftMove™ come to life in such an inspiring setting. From the design and food to the energy in the room — everything reflected the spirit of H&M Move,”

says Marie Fredros, Head of Design at H&M Move.

Watch highlights from the event here.

Designed to leave you feeling recharged and energised, the experience was followed by a thoughtfully curated selection of refreshing foods and drinks — extending the feel-good energy of the morning.

The SoftMove™ training collection is part of H&M Move’s core offering — with new colours added regularly. Discover the latest arrivals in store and online.

ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

“When I began my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut, and contemporary style for the modern woman. Mexico is often seen as a macho society, but women have always been a formidable force. My hope is that every woman who wears my designs feels inspired and empowered,”

says Lorena Saravia.

Explored through the lens of her personal and cultural heritage, Lorena Saravia crafts a highly versatile wardrobe, including some of her most covetable signature styles. The 29-piece collection balances the strength of structured silhouettes, such as Lorena’s best-selling denim jacket and denim chaps, with sensual evening styles, including draped blouses and backless gowns. Urban and versatile, an undeniable tribute to Mexico plays out in the workwear fabrics, craft-like details, and cowboy boots – not to mention a colour palette awash in poetic desert hues.

“What I admire most about Lorena is how she masterfully draws from her heritage and Mexican craftsmanship to create something fresh, original, and truly her own. Overall, there is a beautiful connection to the land, blended with contemporary elegance,”

says Ann-Sofie Johansson, creative advisor at H&M.

Accessories layer the collection with stories and character. Lorena’s grandmother’s lion earrings served as the model for the earrings and buttons, while the brown suede cowboy boots, broad-brimmed hat and decorative belt add unmistakable flair.

The Lorena Saravia H&M collection will be available in selected stores and online at hm.com on October 16, 2025.

To capture the true essence of Brazil, H&M closely collaborated with people who shape this cultural powerhouse. More than a visual celebration, the campaign stands as an act of listening; it is a token of H&M’s commitment to building a close, collective bond with Brazil using fashion as a tool for self-expression.

Launching on August 4, the campaign is helmed by Brazilian photographer Hick Duarte and features 36 personalities who represent Brazil’s multilayered diversity – weaving together different times, geographies and languages.

“H&M’s arrival in Brazil has been highly anticipated, and we couldn’t imagine doing it any other way than by celebrating the Brazilians. We had the chance to truly understand what makes Brazil such a unique, inspiring country, and the campaign is an exact result of that.”

says Jörgen Andersson, H&M’s Chief Creative Officer.

“Being invited to photograph this campaign was a huge honour, not only because of the H&M’s strength and relevance, but also for the project’s meaning and creative approach. We created an environment where the cast felt truly free to express themselves,”

says Hick Duarte.

Gilberto Gil, Anitta, Carol Trentini, and Agnes Nunes wore pieces from H&M’s Spring/Summer 2025 collection in the campaign. Products will soon be available at hm.com.br and H&M’s brand new store at Iguatemi São Paulo shopping mall.