H &M plans to open its first store in El Salvador in the second half of 2025 through the franchise partner Hola Moda. H&M is thus continuing its expansion in Latin America.
H&M is currently also present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica. H&M has previously announced that the company will open its first store and online in Brazil at the end of 2025.