To introduce the new SoftMove™ training collection — coming in seasonal shades like truffle grey, aubergine purple, and warm brown — H&M Move invited special guests to an exclusive morning event. On the 14th floor of Space House in London, an iconic venue recognised by its distinctive cylindrical shape and exposed concrete grid façade, attendees enjoyed mindful movement and restorative sound accompanied by skyline views.
“It was a dream come true to see SoftMove™ come to life in such an inspiring setting. From the design and food to the energy in the room — everything reflected the spirit of H&M Move,”
says Marie Fredros, Head of Design at H&M Move.
Watch highlights from the event here.
Designed to leave you feeling recharged and energised, the experience was followed by a thoughtfully curated selection of refreshing foods and drinks — extending the feel-good energy of the morning.
The SoftMove™ training collection is part of H&M Move’s core offering — with new colours added regularly. Discover the latest arrivals in store and online.
ABOUT H&M MOVE
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.