This September, H&M is returning to London Fashion Week with a spectacular showcase of its most elevated A/W25 collections. “The London Issue” will invite figures from across the fashion community to join a set of style-centred daytime sessions followed by a hybrid fashion show spotlighting self-expression and the H&M design vision.
An extraordinary team of visionary creatives will come together to curate the happening, including figures who are shaping the landscape of contemporary fashion: from legendary editor Katie Grand through to acclaimed stylist Jacob K. Other collaborations from across the culture sphere include movement direction by Harry Alexander; lighting and spatial design by Matiere Noire, with show visuals by the creative studio Special Offer and musical direction from electronic music producers David and Stephen Dewaele, of Soulwax & 2manydjs. The London Issue has been spearheaded by the creative agency, Kennedy. Talent for the show will include Alex Consani, Paloma Elsesser, Amelia Gray, Angelina Kendall and Sora Choi.