To celebrate this exciting milestone, H&M rolled out the red carpet and gave exclusive offers throughout the opening weekend such as: exclusive beauty goodie bags to the first 600 customers, complimentary breakfast for those who waited in line, 20% off on H&M products for members on the opening day and exclusive beauty offers throughout the weekend.
“We are thrilled to introduce our very first beauty destination in Finland in Forum – bringing a strong assortment with premium brands that perfectly complements our fashion selection and encourages self expression for everyone. Our ambition is to inspire every customer, whether shopping in-store or online, to leave with a complete look where fashion and beauty come together seamlessly. This marks an exciting new chapter and a whole new experience,”
Catherine Wigzell, General Manager at H&M Beauty.
But the celebration doesn´t stop at the new flagship store. Alongside the launch of the new H&M beauty store, H&M is unveiled a new online beauty universe, featuring a curated selection of over 80 external beauty brands. This digital destination offers everything from cult favorites to emerging gems, making beauty more accessible than ever.