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H&M LAUNCHES NEW BRAND DESTINATION IN PARIS’S LE MARAIS

H&M opens its newest Brand Destination in the heart of Le Marais, Paris. Following the success of its 2024 pop-up, this store introduces a curated and immersive fashion experience.

Spanning three floors and over 1 000 square meters, the store showcases the best of H&M for women and men — everything from Pre-Loved collections to Studio, Atelier, and the A/W 25 collection, including the upcoming collaboration with designer Glenn Martens.

As part of H&M’s Brand Destination concept, featured in select cities globally, the Le Marais store is more than a place to shop. It’s a creative hub where customers are invited to explore the best of H&M through exclusive collections, curated experiences, and cultural events.

The store features a minimalist interior and an open courtyard for fashion, music, and cultural events, reinforcing H&M’s commitment to self-expression and community.

“This new store in Le Marais celebrates the DNA of our brand by offering customers a carefully curated product universe and a premium fashion experience. Paris is the global capital of fashion and creativity. We are proud to expand our presence here and demonstrate our commitment to our local customers.”

Jörgen Andersson, Chief Creative Officer, H&M

The store also debuts self-checkouts, Click & Collect, and a curated Pre-Loved offering—making it a destination for style, sustainability, and innovation.

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