H &M Studio Essentials was created to fill the need for wardrobe fundamentals. Driven by quality and fashion-forward thinking, the collections will be developed by the same in-house design team as H&M Studio. Essentials will always have classic pieces like tailoring and shirting that can be worn with anything, featuring those Studio design twists. For A/W 2025, strong silhouettes and comfort are key, with bold shoulders on a coat, blazer and leather jacket, cosy knit jumpers, and straight leg jeans and trousers taking centre stage.
“H&M Studio Essentials is all about those foundational wardrobe pieces like a tailored blazer, leather jacket, oversized shirt or jeans, done in thoughtful and directional way. There are notable design touches like straight shoulders, deep dip hems and textured seams. It’s all so wearable, but with an edge,”
says Shena Nordeus, collection designer H&M Studio