“For SS25, we looked to the power woman and imagined her whole day – not just corporate life – because her strength and sense of style goes beyond the 9-to-5. She needs it all: tailoring, statement dresses, shirting, easy separates and denim. But in a way that brings together gravitas and glamour,” says Linda Wikell, designer H&M Studio
Sharp coats that call to mind a bathrobe, a business shirt and sexy bodysuit in one, and swimsuits that double as a going out top. Throughout the collection, leather, cotton-blend boucle, a knitted Ottoman ribbed fabric and a special boucle-style denim lend structure and texture, while a colour palette of corporate grey, greige, black, white, scarlet red and water blue signal a daring attitude.
The key pieces reinforce the female silhouette while flirting with the executive lifestyle. The long black belted coat is crafted from a thin boucle fabric and has prominent shoulders. The shirt-bodysuit is a classic blue with contrast white collar and cuffs, while a grey draped mini-dress has a shawl detail. There’s also a coordinating shirt and suit set in a distorted underwater print and a grey cropped funnel-neck nylon jacket. Accessories include an oversized, water-repellent waterproof clutch, metal frame sunglasses and shoes with angular shapes.
ABOUT H&M STUDIO
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.