“While the collaboration elevates winter style, we also wanted to stay close to nature and nurture a sense of community. Verbier was the ideal setting – not only for its stunning views but also its cosy, intimate village atmosphere. It was all about creating those shared moments that linger long in the memory,”
says Ann-Sofie Johansson, Creative Advisor and Head of Design Womenswear at H&M.
The day began with a rustic Alpine breakfast before guests headed outdoors for a mountain lunch and fireside gathering with panoramic views. Dressed head-to-toe in the new collection, guests showcased the performance-driven pieces that also exuded polish – from voluminous outerwear and statement knits to sleek, striking separates that held their own against the dramatic Alpine backdrop.
As the daylight dimmed over the peaks, the celebration continued indoors, bringing with it a warm, cosy atmosphere. Guests enjoyed a cosy Alpine dinner while exchanging stories and laughter around a beautifully arranged dining table. New friendships blossomed, glasses were raised, and throughout the evening, the Perfect Moment H&M collection remained the undeniable centrepiece.
“This collaboration is about embracing the thrill of the slopes and the joy of connection – feeling powerful, playful and perfectly in the moment,”
says Jane Gottschalk, founder of Perfect Moment.
Perfect Moment H&M launches on 2 December in selected stores and at hm.com.