“The winter capsule fuses the classic codes of occasion wear with everyday menswear icons for a confident, laid-back attitude. The unconventional styling and twist on details inject fresh energy into the H&M Atelier wardrobe,”
says Ana Hernández, H&M Atelier Design Lead.
The silhouette for Winter 2025 plays with tension and ease — layered with intention, yet effortless in its relaxed drape. Fusing the utility of everyday staples with formal menswear codes, tuxedo shirts, detailed with exaggerated cuffs and elongated tails, are untucked beneath boxy, shrunken fine knits and cardigans worn with nonchalance. Jersey tops arrive with double sleeves for an innately layered effect. Outerwear includes cropped leather aviator and blouson jackets with abbreviated proportions styled with wide-leg jeans, tailored dress pants, or the season’s bootcut track pants — a study in high-low contrasts.
The refined aesthetic of the line continues to find expression in considered fabrications. Washed leather develops character with wear, alongside dense, double-face merino knits, scuba-like jersey in Pima cotton, and wool suiting. The colour story is grounded in black, dark navy, white, grey, and beige, punctuated by light orchid purple. Warmth enters through the tonal, check hooded jacket, while the brushed flannel shirt features floral and check motifs — pattern and practicality meeting in perfect measure.
H&M Atelier Winter 2025 will be the last drop of the year — available on hm.com from December 11, 2025.
About H&M Atelier
Launched in 2024, H&M Atelier is a capsule menswear line designed for the fashion-forward, contemporary man. The collections are characterised by a refined aesthetic, offering iconic wardrobe essentials crafted from intriguing materials with distinct textures and tactility.