“The positives of being in nature and moving outdoors is huge. To remove barriers to get outside, we wanted to create a collection that our audience could rely on when facing the elements. Functional clothing and accessories that make you feel confident and comfortable in nature whilst maintaining a stylish aesthetic.”
– Marie Fredros, Head of Design at H&M Move
One of the impressive highlights of the collection is the use of H&M Move’s exclusive made-for-moving materials; jackets have been crafted with StormMove™, a waterproof and windproof layered fabric with an outer layer crafted from 100% recycled polyester and inner layer consisting of 100% recycled nylon. The collection also features DryMove™ which uses moisture wicking technology to pull sweat away from skin, keeping Movers comfortably dry – the perfect base layer for an outdoor adventure.
Versatility and comfort are at the core of the Outdoor Collection’s creation. Modular details such as zip-off hoods and bottom panels, pillow-soft and packable insulated jackets and thoughtful underarm ventilation features allow for maximum comfort and breathability.
The functionality of the collection was put to the test on a wild day-adventure in Scotland, which saw six UK based explorers, with varying relationships to the outdoors, take to the hills and then swampy shallows of a lake. The result was a wet but exhilarating day trip.
H&M Move’s Outdoor Collection launches on September 8th on hm.com/move and in selected stores.
About H&M Move:
H&M Move is embarking on a bold mission to democratise sportswear and get the whole world and every body moving, however they move. We make stylish and functional movewear accessible to Every Body, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.