The collection features black SoftMove™ leggings for ultimate comfort, including lightweight biker shorts, chic capris, and full-length leggings. Made with SoftMove™ technology, these pieces offer a soft, brushed finish, seamless waistbands, and a second skin feel.
Fronted by supermodel Irina Shayk, the campaign highlights the fusion of fashion and sport.
“Comfort, style, and performance – all in one activewear kit. Designed with Paris in mind but perfect for anyone who wants to be active in style,”
said Marie Fredros, Head of Design at H&M Move.
In addition to the SoftMove™ leggings, the capsule includes functional yet chic items like the ‘kettle bottle,’ an inflatable fashion tote, the oversized StormMove™ red parka, a rhinestone bracelet that doubles as a wrist weight, DryMove™ running gloves, and a range of tops, bras, sunglasses, and slogan tees. This collection offers the ultimate blend of performance and style for your active lifestyle – however you move.
Starting July 25th, H&M Move welcomes visitors to the H&M Lafayette store in Paris to discover captivating and sensory installations featuring the brand’s trademark material, SoftMove™. These installations showcase the material’s softness and technical innovations. Visit the exclusive pop-up on the second floor to explore the capsule collection, available only at the H&M Lafayette store. This fusion of fashion and innovation is a visual and tactile must-see.
The capsule collection will debut online on hm.com/move from Thursday, July 25th.