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H&M TO COLLABORATE WITH GLENN MARTENS FOR AUTUMN 2025

ABOUT H&M DESIGNER COLLABORATIONS 

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionized the fashion industry by making fashion from some the world’s greatest designers and brands accessible, and cementing the principle that great design transcends price. Over the past 20 years H&M has partnered with some of the industry’s biggest names and each collaboration has been unique, responding to the values and principles of the guest designers.

Previous designer collaborations: Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela, (autumn 2012) Isabel Marant (2013), Alexander Wang (2014), Balmain (2015), KENZO (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Mugler (spring 2023), and Rabanne (autumn 2023).

H&M CELEBRATES TIMELESSNESS WITH THE HOLIDAY 2024 COLLECTION

The Holiday Collection draws from the modernity and elegance of the 60s and 70s. It takes particular inspiration from the couture fashions of that era, and effortlessly emphasises their relevance for today. There is a marked focus on silhouette: the stark lines of the 1960s partywear, alongside the longer, glamourous styles of 1970s evening styles.

The mood is sleek, graphic, and monochromatic, using unexpected volumes and proportions to create distinctive styles for every wardrobe, and every celebration. The minimal, sophisticated silhouette of the collection is offset by a playful approach to adornment. Black and white looks are accented with sequins, bows, and decorative embroideries. A classic tuxedo shirt is embellished at the cuffs with crystals, and tuxedo shorts suit comes densely embroidered with deco detailing. Tactile finishes emerge throughout the collection. A new, hyper-textural fringe is used to create a top and trouser set that calls to mind the texture of faux fur. Evening bags are finished with extended crystal fringe that add drama and movement – perfect for dancing.

Accessories harken to the luxurious style of the 1960s: bags and shoes are embellished with ‘mirror deco’ detailing that draws from the aesthetic of the space age. Flat shoes look perfect with mini-dresses, offering a more youthful, gamine look.

For men, the collection draws from the louche, dandyish glamour of mid-century fashion. Fluid shirting and pleated trousers sit alongside sequinned tailoring.

Together, the collection is an invitation to express a timeless yet confident sense of style: clothes to be worn for the most special of occasions.

“For Holiday 2024, we are championing a new kind of elegance: one that is charming and exuberant, but utterly modern. We’re bringing the elevated style of 60s and 70s couture into the contemporary wardrobe.”

– Eliana Masgalos Duarte, Womenswear Design Director, H&M

For the Holiday 2024 campaign, H&M celebrates and champions love in all its forms – between a parent and child, between siblings, between lovers. Campaign stars including Mona Tougaard, Gemma Ward, Kim Gordon, and 070 Shake join their loved ones in a celebration of togetherness, as they showcase the H&M Holiday 2024 collection. Moments of tenderness are caught across generations, families, and backgrounds, in a series of unguarded and intimate portraits.

The Holiday 2024 Collection will be available from 7 November in select stores and online at hm.com

TROYE SIVAN, CAROLINE POLACHEK, ARCA, JADA, IRINA SHAYK, TONI GARRN, NARA SMITH JOIN H&M&BERLIN TO CELEBRATE 20 YEARS OF ICONIC DESIGNER COLLABORATIONS

The evening was a lively union of music, fashion and style, and was attended by Irina Shayk, Toni Garrn, Nara Smith many of whom showcased their favourite pieces from H&M’s twenty-year history of designer collaborations by wearing items from the Pre-Loved Archive Collection.

The event was the latest instalment in a global programme of events and activations, which spotlight H&M’s new energy. It follows a dynamic party in London’s East End. Fitting with H&M’s spirit of inclusivity, everyone is invited: H&M customers have the chance to sign up to attend all events through social media. This event formed the German component of H&M’s event tour and highlighted H&M’s vision for the past, present, and future of fashion.

“I’ve always loved Berlin, and what it represents as a hub of culture, music, nightlife, and fashion. I couldn’t think of a better place to celebrate music and fashion with H&M.”

– Troye Sivan.

The event took place at legendary Berlin nightlife space Kraftwerk. Guests enjoyed an immersive experience which offered a journey through the many memorable moments that have established H&M as a leader and innovator in the history of designer collaborations. After dancing to live performances by Troye Sivan and Caroline Polachek, guests continued the party with DJ sets from Arca and JADA.

“The Pre-Loved Archive represents the past, present, and future of fashion. I’m so excited that this project will introduce all of our greatest collaborations to an entirely new generation of customers, all while encouraging people to reuse and reimagine the collections, wearing them in new combinations, and falling in love with them all over again.”

– Ann-Sofie Johansson, H&M

H&M’s industry-leading designer collections revolutionised the collaboration model within the fashion industry. They began in 2004, and since then H&M has worked with some of fashion’s greatest designers, cementing the principle that great design transcends price. To mark the 20-year anniversary, a collection of pre-loved pieces from across the spectrum of designer collaborations is currently being re-released in selected global stores. Various pieces from the Pre-Loved Archive collection launched in the Berlin Mitte store yesterday and more will be available online, on HM.com, from today, Thursday 31 October.

H&M MOVE’S CHIC PISTE-READY COLLECTION TAKES  A BOLD NEW LOOK TO THE MOUNTAINS

AN INTRO TO RECCO TECHNOLOGY

H&M Move’s adoption of RECCO reflector technology – the rescue tech that makes wearers searchable to professional rescue teams – into select garments makes this year’s offering more technical than ever. The partnership with RECCO means that advanced mountain safety is now more accessible than ever before.

STYLE AND PERFORMANCE, ALWAYS 
H&M Move has, for the third year running, collaborated with the expert outdoor agency, Grand Studio, to ensure every detail of the collection meets the requirements of all mountain users. This, combined with H&M Move’s independently tested trademarked performance fabrics – the windproof, waterproof, and breathable StormMove™ and the heat-retaining ThermoMove™ – means, once again, this range puts functionality on a par with style.

MOUNTAIN-READY ACTIVEWEAR FOR ALL 
Despite using material innovations and upgraded tech features, 2024’s collection has maintained H&M Move’s affordability, making functional activewear more accessible without compromising quality.

“Our latest ski collection pays homage to our Scandinavian heritage, blending minimalist design aesthetics with a sophisticated colour palette of whites, beiges, and browns,”

says Frida Hultgård, H&M Move’s Concept Designer.

“This season, we’re introducing faux leather-inspired pieces, letting fashion-forward skiers bring the timeless allure of leather to the slopes.” 

The range for women, men, and juniors will be split across two drops, and offer a complete layering system featuring jackets and snow pants, 2-layer and 3-layer shell jackets, fitted ski trousers, non-quilted puffer jackets, modern one-pieces, and 100% Merino base layers, all designed for however you move.
H&M Move’s new ski collection will be available at hm.com/move on 31 October, with further styles for women dropping on 9 December.

H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. However you move.

H&M RETURNS TO DROTTNINGGATAN, STOCKHOLM, WITH NEW CONCEPT STORE

The newly renovated store demonstrates H&M’s investment in interweaving modern digital solutions with a physical shopping experience filled with great fashion, inspiration and personal interaction.

The store on Drottninggatan 56 will become a must-visit destination for fashion lovers with a carefully selected assortment for women, men and kids. This store also offers H&M Pre-loved – a curated selection of unique secondhand pieces. Within this concept and to celebrate the anniversary of 20 years of iconic guest designer collaborations, a selection of pre-loved items from previous designer collaborations will be released here on the 29th of October.

The shopping experience is elevated with the help of innovative tech solutions. This is the third H&M store in the world, following New York and Seoul, where the fitting rooms are equipped with smart screens that identify customers’ selected items, including size and colour, and provide personalised product or styling recommendations. These screens also allow customers to request items that an H&M colleague can bring to the fitting room cabin, or they can choose to purchase at hm.com with just one click.

“We envision the physical store as a social meeting place for fashion and inspiration. The physical store continues to play a significant role in offering both inspiration and personal service – something that cannot be digitally replaced. The renovated store on Drottninggatan mirrors this vision with innovative tech solutions and a strong focus on personal service.”

Camilla Henriksson, Global Head of Brand Experience at H&M

Customers can also explore a wide beauty assortment in the extended Beauty area in the store. They have the opportunity to enjoy nail treatments in the NailLab, led by nail icon Frida Selkirk, as well as brow and lash treatments at Rapid, making the Drottninggatan 56 store a complete beauty destination.

For more images, please visit our Image Gallery

FROSTY WHITE WINTER MAGIC WITH H&M HOME

This holiday season, H&M HOME invites you to experience the magic of Christmas with a focus on neutral tones and stylish white accents, that blend seamlessly with the snow outdoors. From the soft, shimmering glow of the Christmas tree, to the glossy finishes and rich textures of the collection’s interior objects, every element in each room speaks to effortless style and carefully chosen details.

This year we don’t only enjoy the warm light of the flickering fireplace, but also from the vast selection of candles and candelabras which the collection features. These can adorn any room or space – from the livingroom, bedroom, bathroom to dining table. From the large round shaped candle, pine shaped candles, Christmas tree candles in two sizes, to boxy ice cube candle holders, tall silver candle holders and the magnificent melted branch candelabra – light is all around this winter season.

Tactile textures and fabrics are a must when it comes to this season’s cushion covers and blankets. From plush throws, knitted designs to furry and soft covers, including a boucle Christmas tree shaped cushion and bolster to match – they all beckon you to sink into the comfort of this Holiday season. The softness is also extended to the rugs in the collection, and furry white Christmas stockings.

The dining table is adorned in a white lined tablecloth alongside the matching candelabras in two heights, a curvy white vase with December florals and the new tableware in crisp white. Frosted tumblers and matching carafe add to the Christmas feeling, as do the serving platters and jars in glass, shaped like a Christmas tree.

The curated ornaments for the Christmas tree create a dynamic and harmonious look. It’s a really bow-bonanza with large plush bows in velvet, shiny bow baubles to sparkly, sequinned bow ornaments. Then there are frosted baubles, black and white stripes, iris ornaments in cloth, small ceramic winter objects to various paper objects including snowflakes and trees. Beautiful paper garlands make for the final touch.

This season, let H&M HOME help you create holiday magic, where every detail is thoughtfully included for the most unforgettable celebrations. The collection is available in stores and online at hm.com/home from 24th October 2024.

For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
Email: caroline.blumenthal@hm.com

H&M CELEBRATES 20 YEARS OF ICONIC GUEST DESIGNER COLLABORATIONS WITH LIMITED RE-RELEASES OF PRE-LOVED PIECES

H &M launched its first designer collection with Karl Lagerfeld, then creative director of Chanel, in 2004. The initiative revolutionised the fashion industry by making the work of the world’s greatest designers and brands accessible, expanding the profile of some of fashion’s greatest creators, and cementing the principle that great design transcends price. Each collaboration has been unique, responding to the values and principles of the guest designer.

“Our aim was to introduce the world of fashion to consumers globally, while showcasing our connection to strong, thoughtful and original design. It connects to the fundamental ethos of H&M: that quality and creativity should be available for everyone.” 

– Ann-Sofie Johansson, Creative Advisor, H&M 

Now, fashion lovers have a second chance to access iconic pieces from these era-defining collaborations, through H&M’s pre-loved initiative. The items were sourced through partnerships with the online pre-loved marketplace Sellpy and global vintage retailers. Giving a second life to pre-loved garments is part of H&M’s commitment to moving towards a circular fashion economy through innovative sustainable solutions for our customers.

“Through working with pre-loved pieces, we can bring these collections back to fashion fans giving them the chance to love these collections all over again, while introducing iconic fashion moments from H&M and the world’s top design talents to a new generation.” 

– Jörgen Andersson, Creative Director, H&M.

The exclusive selection contains pieces from across the spectrum of H&M guest designers, from Viktor & Rolf to Versace, Marni to Moschino, Stella McCartney to Sonia Rykiel. The pre-loved pieces will launch through a series of drops in seven global stores, and online. Each store activation will be an elevated experience that brings the collections to life in a fresh way.

1st drop: France – Paris Lafayette, Thursday 24 October

2nd drop: UK – London Regent Street, Friday 25 October

3rd drop: Italy – Milan Duomo, Saturday 26 October

4th drop: United States – New York Soho, Sunday 27 October

5th drop: Spain – Barcelona Paseo de Gracia, Monday 28 October

6th drop: Sweden – Stockholm Götgatan and Drottninggatan, Tuesday 29 October

7th drop: Germany – Berlin Mitte, Wednesday 30 October

8th drop: Online – HM.com, Thursday 31 October

The designers featured within the re-release project are Karl Lagerfeld (2004), Stella McCartney (2005), Viktor & Rolf (2006), Roberto Cavalli (2007), Comme des Garçons by Rei Kawakubo (2008), Matthew Williamson (spring 2009), Jimmy Choo (autumn 2009), Sonia Rykiel (spring 2010), Lanvin (autumn 2010), Versace (2011), Marni (spring 2012), Maison Martin Margiela, (autumn 2012) Isabel Marant (2013), Alexander Wang (2014), Balmain (2015),  KENZO (2016), Erdem (2017), Moschino (2018), Giambattista Valli (2019), Simone Rocha (2021), Toga Archives (2021), Mugler (spring 2023), and Rabanne (autumn 2023). They are listed here in chronological order, from the first collaboration in 2004, through to the most recent.

For a full range of products and more information around the activity, please source the main Campaign page.

 

H&M LAUNCHES PREMIUM KIDSWEAR CONCEPT AT SELFRIDGES

While H&M Adorables is characterised by refined silhouettes, high-quality materials and enduring pieces, it also includes playful elements. The Selfridges space uses wooden fixtures and a news stand centerpiece to showcase the collections and offer an immersive experience for parents and children alike.

“We’re absolutely thrilled to present H&M Adorables, our new premium kidswear concept, to Selfridges customers. This line was born from a desire to create beautifully considered pieces in high-quality compositions and with a meticulous attention to detail, and we can’t think of a more fitting place than Selfridges to house the collection. We’re so excited to see the pop-up come to life and for Selfridges shoppers to experience it,”

says Sofia Löfstedt, Head of Design and Creative H&M Kids. 

H&M commissioned Open Studio Stockholm to design the pop-up space and the Oxford Street window display. Wooden structures dominate the space, showcasing garments ranging from super-soft cashmere to premium wool knitwear, alongside organic cotton blouses and waxed-cotton jackets. A wood clad kiosk offers a focal point, accompanied by a large depiction of the H&M Adorables mascot designed by British artist John Bond.

The pop-up launches at Selfridges London on 10 October, with the line also being sold via Selfridges Birmingham, Manchester and online, in addition to H&M.com and selected H&M stores.

About H&M Adorables

H&M Adorables, a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. In sophisticated silhouettes and a predominantly neutral palette, H&M Adorables spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations.

About Selfridges

Founded in 1909, luxury department store Selfridges is a landmark destination that’s always providing new ways to surprise and amaze its customers in line with its vision to reinvent retail and purpose of imagining and creating a more sustainable future. From in-house cinema, restaurants, bars and skate bowl, to an extraordinary cultural program and ever-evolving roster of collaborators, Selfridges is a creative playground to discover and share new ideas. With 4 stores across 3 major UK cities: London Oxford Street, Manchester Exchange Square, Manchester Trafford, and Birmingham, alongside its digital offer at Selfridges.com, Selfridges is the only department store to be named Best Department Store in the World four times, and was also named ‘Best Retailer’ at the Positive Luxury Awards in 2020.

H&M BEAUTY GOES BACK TO BASICS IN THE THIRD DROP WITH RAOÚL ALEJANDRE

With this drop, H&M Beauty returns to basics with a clean canvas, starting from the base of beauty with the long-wear liquid foundation Prowear Flawless Foundation as the campaign’s hero.

“This formula is hydrating, weightless, and builds easily, allowing you to create a light or full coverage look seamlessly,” says Raoúl, applying it with a sponge from H&M Beauty’s makeup tools assortment.

The reformulated and repackaged foundation is available in a range of three undertones — cool, warm, and neutral — in 40 shades and is complemented by the concealer Cover me Up!

ABOUT THE FOUNDATION DROP

PROWEAR FLAWLESS FOUNDATION, 14,99 €

Our long-lasting liquid foundation, formulated with hyaluronic acid, has a natural matte finish and is non-comedogenic. Apply it with a makeup sponge or brush for a seamless look. High-quality vegan product.

COVER ME UP! 8,99 €

Use our correcting concealer to create an undetectable veil of colour, effectively covering dark circles, discolourations, and blemishes without creasing or settling into pores or fine lines. Dab with your fingertip or sponge for a luminous, natural-looking coverage that lasts. High-quality vegan product.

ABOUT H&M BEAUTY

H&M Beauty – the most fashionable beauty destination in the world.

Beauty and fashion don’t just co–exist but play together to inspire and elevate each other. Our products are an integral part of a curated fashion experience. This is our beauty world designed for self-expression, where everyone belong, and our customers complete their fashion look with the best in beauty.Join the beauty party at hm.com/beauty and @hmbeauty

For more information and questions, please contact: tildax.johansson@hm.com

 

DAMSON IDRIS, AMELIA GRAY AND EVAN MOCK ATTEND THE H&M&NEW YORK EVENT WEARING PIECES FROM THE NEW H2 COLLECTION

H &M transformed the H&M SoHo store and the stretch of Mercer Street behind its SoHo location into a community block party on Wednesday 9 October. Featuring a conceptual in-store listening room with a curated lineup of speakers, DJs and musicians, the set list included Guillaume Berg, Dam Funk and Venus X, as well as Heron Preston himself. Celebrations continued into the evening as the guests were invited to attend a community block party behind H&M SoHo. Hosted by Amelia Gray, the event featured DJ sets from KAYTRANADA, Channel Tres, and Kitty Ca$h, all dressed in the second drop of the H2 collection.

H2 is a long-term initiative co-created by fashion luminary Heron Preston and H&M. Presented to the public at the end of 2023, the multifaceted platform uses people, product, and process to move the needle forward in the conversation of innovative, yet conscious design that explores the future of fashion. Focusing on exceptional yet pragmatic fits, and an overall versatility, the second H2 collection poses a lineup of cultural archetypes that promote a new kind of daily uniform and encourage a more circular approach to fashion. Hero styles from the lineup include an array of sporty silhouettes like a colorful branded hockey jersey and printed leather varsity jacket that’s reminiscent of clothing found in the streets of New York City during the 1990s and early 2000s. Other standouts include a pink denim corset with rhinestones and a matching pair of jeans, patchworked long sleeves, pieced together from cut-up graphic tees, and a versatile khaki bomber jacket.

“I like to take a no rules-approach when designing because each individual should be able to interpret a piece however they want, without feeling confined to one particular look. This new collection is a reflection of that freedom to express oneself, regardless of gender,”

says Heron Preston.

“The second H2 product release stays true to Heron Preston’s DNA whilst infusing a new sense of energy. I personally love that this collection includes more dynamic pieces that can be paired with the foundational styles in the first launch,”

says Ana Hernández, Menswear Designer at H&M.

The second H2 collection comprises menswear, womenswear and accessories, and will launch in selected stores and online at hm.com on 17 October 2024.