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“A bold spirit of fun energises this H&M Studio Resort capsule, with creativity and attention to detail adding intrigue and depth to every piece. We wanted to create glamorous but relaxed looks for all occasions, and for every type of personality, with an overarching mood of effortless chic,”

says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M.

Key pieces are daring and dreamy. A slinky V-necked patterned dress and a honey-coloured oversized suit are evening stand-outs. A white ruched two-piece comprising a skirt with an undulating hem and an off-the shoulder top encourages boldness. A black ruffle-trimmed maxi kaftan has a day-to-night simplicity alongside a printed silk shirt-and-shorts set, vying for attention with crochet and printed metallic swimwear. Meanwhile accessories extend the maximalist mood, with densely textured gold leather sandals and a matching mini bag alongside sculptural and beaded jewellery.

“Designed for relaxing summer escapes, the collection has an easy-going, feminine charm, with versatile pieces that effortlessly take you from morning sunrise by the pool to late-night parties on the piazza,”

says Angelica Grimborg, collection designer at H&M Studio.

Rich textures meet premium-quality fabrics, with organic silk, organic cotton, recycled polyester, Lenzing EcoVero™ viscose and Tencel™ lyocell all featuring in the collection. In addition, several jewellery pieces are made from recycled brass.

ABOUT H&M STUDIO
H&M Studio is H&M’s most directional, fashion-forward offering. Launched in 2013 and developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled several times a year.

“When I created the Tiger, my first ‘Wild Animals’ painting, in 2008, it was purely a concept – I was trying to express an untamable animal in an untamable medium, using a wet-on-wet technique that I learnt at school as a child. Over the years, my series ‘Wild Animals’ has grown into a crazy-big body of work. I’m excited to present my work to a bigger audience in a more affordable way with this H&M collection,”

says artist Rop van Mierlo.

Light-hearted in spirit and uniquely collectible in style, the collection’s key looks pair simple silhouettes with lightweight fabrics energised by joyful colour and bold print. Five paintings are featured – including a jaguar, a zebra, a horse, two baby goats and a butterfly – as well as new works comprising hand-painted stripes, tie-dye-style prints and a paisley bandana. T-shirts in organic cotton are the hero items, each printed with a vibrant and unique animal painting, while eye-catching repeat pattern zebras and jaguars appear across a swimming costume, trunks and a bucket hat. Two terry sweater-and-shorts sets feature the bold tie-dye print. Meanwhile the hand-painted stripes appear in an earthy colour palette on a linen-mix dress with ribbon-tie straps, a relaxed shirt and shorts combo, a wrap skort and a baseball cap. In accessories, a zebra-print tote bag and bandana will be favourites for the whole family.

“The H&M design team fell in love with Rop van Mierlo’s inventive paintings of animals – some fluffy and cute, some intriguing and mysterious. We’re thrilled to share a curated mix of his most recognisable paintings as well as distinctive new works to our younger customers with a very wearable collection that captures the charm of his series called ‘Wild Animals’. We hope these pieces encourage a spirit of adventure and artistic experimentation,”

says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.

About Rop van Mierlo

Rop van Mierlo is a Dutch graphic designer and artist based in Amsterdam, with a loose, unconventional style that lends his work a dreamlike and sometimes humorous quality. He created the first of his ‘Wild Animals’ series of paintings for his senior thesis ‘Bonsai & Poodles’, which explored the human urge to control the natural world, while studying at Design Academy Eindhoven in 2008. Experimenting with a wet-on-wet painting technique inspired by one he first learnt as a child, van Mierlo’s animals have an intriguingly fluffy quality formed by the random bleeding of acrylic, gouache and ink on wet paper. Having collaborated with international fashion and lifestyle brands, in 2020 he launched ‘Wild Animals’ as a creative platform for products based on his paintings.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine

The womenswear collection is a love letter to wardrobe treasures and modern femininity. Timeless suiting that’s both tailored and relaxed includes not only the blazer and trousers, but also waistcoats and hot pants. Blouses, dresses and skirts with romantic volume, pintucks and flounces. Power denim in the guise of 90s shapes and soft, washed-out blues add some toughness. A shiny silver A-line dress brings a final pop of energy.

Key pieces include a white mini-dress with balloon sleeves, ruching and drawstring details, a silver pencil skirt, a light denim shirt with body-skimming seams, and a white voluminous embroidered collarless blouse with wide cuffs. Feminine accessories like slingback kitten heels and pointy ballerinas are set against chunky, bold jewellery in silver tones.

“This season, we were really inspired by the idea of rebirth, like the first flowers blooming. So while there’s a romantic side to the collection, we also wanted to channel a strong, tailored vibe and workwear touches that could breathe life into the fashion wardrobe,”

says Eliana Masgalos, Concept Designer at H&M.

For menswear, modern tailoring and utilitarian elements are also key – a chore jacket, overshirts, blousons and pull-on trousers. With the addition of navy and chestnut to the colour palette, the result is minimalistic and easy-going. In kidswear, the first signs of Spring show up in floral prints, voluminous silhouettes, soft suiting and workwear-inspired pieces. Textures, embroidery on twills and satins, and both shiny and matte surfaces create a modern twist on charming classics.

“The kidswear collection this season has a distinct sweetness – satins, puff sleeves and all-over floral prints – but the tailoring and neutral colour palette gives it a clean edge, too,”

says Sofia Löfstedt, Head of Kidswear Design and Creative at H&M.