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BRITISH ARTIST LAKWENA BRINGS HER JOYFUL AESTHETIC TO H&M’S LATEST KIDS COLLECTION

“A lot of my work is about bringing joy and hope to public spaces. I want to build people and places up, rather than tearing them down. For this project I was thinking a lot about the values I want to instil in my three children, and in the younger generations in general, that will help to build them up: resilience, curiosity, courage. I like to think that this bright, bold H&M collection will help send messages of positivity and freedom out into the world,”

Artist Lakwena.

The Collection
Resolutely playful and positive in spirit, the collection’s key looks consist of streetwise wardrobe favourites energized with brilliantly bold colour, print and text. The optimistic mood is reflected in styling that prioritizes self-expression and heroes shared values of love and friendship expressed in the printed slogans. Phrases that read “Small but mighty” and “A lovely day” repeat in rainbow-bright hues across T-shirts and hoodies, either incorporated into squiggles and swirls or heroed as graphic texts printed across chests and running down arms. Then there’s the co-ordinating tank and leggings and the all-over print dress with a flared skater hem, infused with positivity. In accessories, a tote bag, back pack and over-the-shoulder pouch bag have universal appeal, covered all over with striking typography, while sneakers in happy patterns add a touch of fun to even the plainest of outfits.

“Confident and colourful, this smile-inducing collection provides a dose of optimism for our younger customers thanks to the distinctive visual language of Lakwena. We’re thrilled to collaborate with an artist whose eye-catching work promotes positive messages of love, unity and empowerment, offering our young customers a unique opportunity to express themselves,”

Sofia Löfstedt, Head of Design and Creative H&M Kids.

About Lakwena
Born in 1986, Lakwena Maciver is a British contemporary artist based in London whose work combines vivid colour and bold text to gently subversive effect. Her paintings, murals and public installations spotlight messages of hopeful possibility, and reference shared experiences and popular culture. Her work has been displayed internationally, from London to Los Angeles, and her technicolour artworks have adorned buildings as diverse as the Bowery Wall in New York and a monastery in Vienna.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine.

For a full range of products and more information around the activity, please source the main Lakwena X H&M Campaign page.

 

H&M MOVE AND ZLATAN IBRAHIMOVIĆ TEAM UP WITH LAUREUS SPORT FOR GOOD TO EMPOWER YOUTH

This two-year partnership is set to engage 2,000 youths from socioeconomic vulnerable contexts in which the risk of social exclusion, bullying and school dropout is high. The collaboration promotes sports as a means of inclusion and education by offering free multi-sport activities in Milan, Rome, Palermo and Naples and the first move is summer camps in the four cities where participation is for free.

To demonstrate his unwavering support, H&M Move’s Brand Mover, Zlatan Ibrahimović, surprised the children participating in the summer camp held in Milan by actively joining their activities. Zlatan, committed to giving back, shares a personal connection to the program’s mission.

“Move Together is very much in line with my own ambition to give back to communities. I want to inspire through movement and to take away barriers. I often felt judged or excluded when growing up, but sports have helped me a lot, it’s given me confidence. It is crucial for everyone to find a place where they feel important “

says Zlatan Ibrahimović.

Move Together, H&M Move’s community program, focuses on young people experiencing the biggest barriers to movement, during the most formative time of their lives, where they are starting to discover their own sense of belonging in the world.

“Sport has a unique opportunity to bring people together and when moving together, the collective energy brings both joy and power to push boundaries. We are excited to partner with Laureus Sport for Good in our joint mission”,

says Diana Amini, Head of Move Together Program.

Laureus’ summer camps fill an important gap where many families experience challenges to afford meaningful activities during the school holiday. The collaboration will also continue when the next school year starts with various multi-sport activities to remove barriers to movement.

“We are happy to have H&M Move as an important partner in our mission to use the transformative power of sport. Through our activities, we aim to generate inclusion, combat discrimination, and help children develop essential life skills. Together, we are committed to addressing key issues such as gender inclusion, breaking stereotypes, supporting children with disabilities, and empowering vulnerable children”,

says Daria Braga, Director of Laureus Italy.

About Move Together and H&M Move:
Move Together is H&M Move’s community program where young people are supported to enjoy all the benefits of moving together – physical as well as mental and social.

H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way.

About Laureus Sport for Good:
Laureus Sport for Good is a global organization that utilizes the power of sports to drive social change and create a more inclusive society. By supporting projects worldwide, Laureus Sport for Good empowers youth and communities to overcome social challenges and unlock their full potential.

 

SELECTED BY NADIA: H&M MOVE IS LAUNCHING A CURATED WORK-OUT COLLECTION

Nadia’s career journey is an inspiring story that started when she was forced to flee Afghanistan as a child. Moving from refugee status to international football star for the Danish national team, she became one of the most powerful women in international sports, while also speaking nine languages and being a Doctor of Medicine.

“Spreading inspiration around movement is important to me because sport represents inclusion. That is something that has always been a goal for me, ever since I was a 10-year-old girl dreaming of playing football. And as an athlete I’m very driven to motivate others to move – it can be small steps up or big league – but sports are so important to your health, both mentally and physically,”

says Nadia Nadim, H&M Move’s Brand Mover.

The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation – and share their unique sportswear knowledge and personal style with the H&M Move design team.

The ’Selected by Nadia’ is a hand-picked set of cool and comfortable summer training pieces in fashion-led colours such as bright pinks, earthy neutrals, a hint of purple and the always-needed basic black pieces. Curated with functionality and style in mind, Nadia’s ‘Selected by’ collection features cropped tanks, a metallic pink biker shorts, a jumpsuit with seamless print details, a packable and lightweight jacket, and a selection of oversized sweats for those well-deserved post workout moments. Most pieces are made with H&M Move’s moist-transporting technology DryMove™ – a material that keeps you strong, active and confident all day long, however you move.

“I spend a lot of my time in the gym and the fashionable vibe of this collection will certainly turn my treadmill into a catwalk,”

says Nadia Nadim.

About H&M Move
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.

REFINED SIMPLICITY: H&M WELCOMES SUMMER 2023 IN STYLE

As the temperatures hot up, loose linen suits and chic crochet wafting in the breeze come into their own. Whether it’s strolling on the beach or down a city street, H&M pairs them this summer with fluid satin separates, sparkly statement pieces and captivating swimsuits and bikinis with tie-up details. It’s a modern contrast that elevates textures, simple silhouettes and natural, breathable materials.

“For the summer collection, we were really inspired by long days in the sun that effortlessly moved into shimmery nights. Laidback, sophisticated suiting is key, accentuated by moments of brilliance with shiny details and a chic colour palette. Swimwear, strappy sandals and body jewellery are also real hero pieces – and the building blocks of any summer wardrobe,”

says Eliana Masgalos, Concept Designer at H&M.

H&M MOVE: HOWEVER YOU MOVE, FAST OR SLOW, WHAT MATTER IS YOUR JOURNEY

The new men’s and women’s summer collection introduces innovative movewear made for high heat running and training. Pieces are designed for optimal fit and comfort, with functional detailing and storage solutions to stow your essentials. Fabric with H&M Move’s trademark DryMove™ functionality will keep you comfortably dry due to its moisture-wicking and breathable properties, and lightweight layers protect you from the elements.

“Moving is a way to feel good, and what you wear should support that. This collection is designed to let you move in summer heat with complete comfort and ease. Be free to walk, sprint, jump, and sweat without anything holding you back. However you move,”

–Marie Fredros, Head of Design at H&M Move

The women’s collection includes jumpsuits, sports bras, running shorts and tops. The colour base is black and grey with pops of purple, teal, and neon yellow. The men’s collection includes running shorts, sports tops, and windbreaker jackets. Colours range from sand beige to khaki green, rust, and sky blue.

About H&M Move:
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.

H&M MAN PRESENTS THE 2023 SUMMER LOOKBOOK

The summer version of the men’s lookbook is better and more inspirational than ever. This season, H&M Man has optimised the experience to make it even easier for the menswear customer to view and shop the latest fashion. Coveted garments, shoes, and accessories in the latest cuts, fits, and colours cover the period of high summer to pre autumn and come out in different drops throughout the season.

“With 42 highly curated looks, H&M Man proudly introduces summer’s smart, casual, and street fashion in the most inspirational and accessible way possible. This season, the design team has worked a lot with tactile textures and breezy silhouettes, converting comfort and wearability into a high fashion expression,” 

says Ross Lydon, H&M Man’s Head of Design.

Summer’s smart, casual, and street fashion takes three distinct style directions: The smart look is effortless but luxe, combining sleek tailoring with flowy linen pieces and striking summer knitwear. Casual wear, on the other hand, is inspired by the functionality and aesthetic of classic workwear and technical outdoor styles, while the new streetwear has a relaxed vacation vibe, taking its cues from refined resort wear and retro sports fashion.

SELECTED BY ZLATAN: H&M MOVE LAUNCHES CURATED TRAINING OUTFITS

The training series is developed within the ‘Selected by’ concept, where Brand Movers take an active part in product-curation – and share their unique sportswear knowledge and personal style with the H&M Move design team.

”Since training is a joy to me, my outfit must play along with that feeling. Wearing a combination of quick-drying, comfortable and great looking movewear is not just enabling my training. It’s improving it,”

says Zlatan Ibrahimović.

The ’Selected by Zlatan’ collection contains elevated training staples such as tights, shorts, t-shirts, hoodies and jackets. All with the quick-drying and moist-transporting DryMove™ technology – and the color combinations are in line with Zlatan’s personal style.

“The hoodie became an instant favorite. I’ve been using it casually, after training sessions and even when roller-skating. The comfort level, affordability and the right fit really speaks to me,”

says Zlatan Ibrahimović.

This new H&M Move menswear drop will be available in Europe and online only from Thursday April 27.

Short bio Zlatan Ibrahimović
Zlatan is one of the greatest strikers of all time and has played in the world’s biggest leagues. More than twenty years into his football career, Zlatan still plays up front for AC Milan and is Sweden’s all-time leading goal-scorer. He is also a father, a hiker, speaks five languages and has a passion for taekwondo. Zlatan is the ultimate multimover and he joined H&M Move 2022 in the role as Brand Mover to get the whole world and everybody moving.

About H&M Move
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.

 

H&M HOME PRESENTS VIBRANT SUMMER DÉCOR FOR THE OUTDOORS AND INDOORS

With summer around the corner, H&M HOME introduces a vibrant season of sizzling colours that spark joy. Hot hues are the main theme for the summer of 2023 — from hot pink and orange to green and blue. Inject a pop of colour with our new patterned throw and mix leaf-printed cushions with solid-coloured ones. Curvaceous vases in orange and white add extra detail, alongside striped candles, and our new candle holders in a variety of colours.

Colourful dining will dominate this summer down to every detail. H&M HOME’s new swirl-patterned tablecloth is the perfect foundation for every meal. Multi-coloured plates and serving platters add charm and vitality alongside stackable glasses in various colours and vases in blue glass. Shell-shaped serving bowls in two sizes and bright napkins add to each mealtime experience.

When it’s time to go for a swim, pack everything you need in one of the iconic H&M HOME striped beach bags. This season you’ll find them in green, blue and yellow. Add our classic striped beach towels or mix it up with our new checkered bath towels. For a more understated beach look, bring our hammam-inspired beach towel in thin monochrome stripes and the black and white beach towel with a geometric print — both also come in white and red. And when you’re back home, rest in our new lounge chair and folding stool.

Key pieces

  • Cushions covers for the win! Mix and match solid colours with palm tree and flower prints, and add in our new throw in shades of pink, white, orange and yellow for an additional colour pop.
  • Sculptural tall vases in bright orange or classic white are the perfect details for both indoor and outdoor decoration.
  • For an eclectic feel, scatter brightly coloured candle holders on your dining or coffee table. Colours include light green and peach.
  • When it’s time to rest, make your bed in our new summer check-printed bedding in a white, orange and pink colour scheme. Or go for the hot pink set for a real bedroom impact.
  • Colourful dining is this summer’s thing — set your table with a swirl-patterned tablecloth, add stylish jute placemats, mix pink and orange plates with blue and green ones, and serve your drinks in stackable glasses in a variety of colours. Add cheery drink markers in various shapes, from flowers to leaves, multi-coloured napkins and shell-shaped serving bowls for that extra touch.
  • The must-have H&M HOME striped beach towels are back, this time in pink, orange, green and blue hues. Match them with striped beach bags in yellow, blue and red.
  • The summer checks can also be found on the beach towels in two colour combinations: white, orange and pink and white, green and blue.

Available in stores and online at hm.com/home from 27 April 2023.

H&M AND MUGLER CELEBRATE THEIR COLLABORATION WITH A MULTI-FACETED SHOW IN NYC INVOLVING A CONCERT, CATWALK AND PARTY

Last night, on 19 April, at the Park Avenue Armory in Manhattan, NYC, H&M and Mugler celebrated the forthcoming launch of their much-anticipated collection with a cultural moment encompassing entertainment, music, performance and fashion. The event was attended by numerous members of the Mugler community – including Pamela Anderson, Charli XCX, Chloë Sevigny, Lourdes Leon and Dominique Jackson – who all wore pieces from the Mugler H&M collection.

The event featured a group concert by musicians Shygirl, Amaarae and Eartheater, all of whom star in the Mugler H&M music video and were dressed in exclusive looks from the new collection. Each artist performed a series of their own hits, before uniting to perform a new version of the 90s club classic “Music Sounds Better With You”, a track specially commissioned in celebration of the Mugler H&M collection.

The performances were punctuated by a runway show, alongside dance performances and DJ sets by Bobby Beethoven, Goth Jafar and Asmara at a subsequent after-party. The event was curated as a special hybrid, bringing together sound, style, live performance, club culture and dance, all while nodding to the theatricality and flamboyance that has been a signature of the house from its inception under Thierry Mugler through to its current incarnation under the direction of Casey Cadwallader. With over 800 guests in attendance, the event encapsulated the sense of diversity and inclusivity that is central to Mugler and that underpins the democratic ethos of the H&M designer collaborations.

“Mugler has always been a house with a lot of cultural soul, and this event was a celebration of our long association with music, dance and performance. It was the ideal celebration of the Mugler H&M collection, and the perfect way to welcome people into our world – an unforgettable night built around freedom, personal expression and liberating, bold fashion.”

– Casey Cadwallader, Creative Director at Mugler

“This event was a true cultural moment – a tribute to Mugler’s long history of welcoming people into a world of transformation and self-expression. When you think of Mugler you think of show-stopping fashion and catwalk theatrics, and this was just that.”

– Ann-Sofie Johansson, Creative advisor at H&M

“It felt amazing to be performing in the Mugler H&M collection. When you think of the history of Mugler you think of so many iconic musical moments and incredible performances, so it’s an honour to be included in Casey’s vision for this special celebration.”

– Shygirl

The H&M Mugler collection will be available in select H&M stores and online 11 May 2023.

#MuglerHM
@hm
@muglerofficial

H&M MOVE TO RELEASE RACKET CAPSULE

H&M Move proudly introduces movewear for the new generation of racket sports Movers, where high-performance pieces meet athleisure. The capsule is uncompromising in its execution as everything from the size and placement of pockets to the exact length of skirt hems have been carefully considered.

“When designing this collection, we combined the aesthetics of retro racket apparel with a hint of streetwear. The result is highly functional and fashionable movewear where no details such as the right fit, pockets and material have been overlooked,” says Marie Fredros, Head of Design at H&M Move.

Whether you are playing tennis, padel, badminton, squash or table tennis, the collection is created for optimal moveability and features essentials like sports tops, shorts, and sweatshirts. For women, tennis skirts and dresses are key, featuring built-in shorts with phone and ball pockets, and the men’s must-haves include great warm-up pieces like the tracksuit. Many styles come in fabrics with DryMove™ functionality, keeping you comfortable even during the most intense matches.

About H&M Move:
H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to everybody, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.