Archives: Newsrooms

H&M HOME PRESENTS SPRING NEWS 2023

Welcoming the light back into our homes, H&M HOME introduces a season of organic and modern shapes. Choose from an assortment of tall, round shaped vases in glass or ceramics to add vitality, alongside patterned cushion covers in muted baby blues, greens to camel and brown shades in geometric patterns. A snug round, knit style cushion makes the perfect sofa statement piece alongside a blue and white chequered blanket and cushion cover.

Still chilly enough to enjoy a hot drink indoors, the statement ceramic mugs with large handles come in light blue and dark blue, also great for stacking as gorgeous decoration in your cupboards. Serve lunch on ceramic and wooden serving bowls and platters. Stackable tumbler glasses in various shades from green to blue infuse some new colours to your day-to-day mealtimes.

When it comes to spring bedding, choose from soft light blue cotton bed sets in single or double, or beige with a white pattern and add a popping Klein blue throw for some colour infusion. If you are craving a real colour pop, this H&M HOME spring collection features block colour or striped bed sets in red, white, yellow, orange, purple and blue. The perfect addition for a colourful spring at home.

To add even more light to your interiors, a wide assortment of colourful lamps and lampshades are part of this spring news collection. Choose from round mini table lamps in grey, raspberry, orange to a larger version in eggshell beige or blue grey. If you prefer swirly, flowing floor lamps, these come in light orange or light green, with a table lamp version in burnt orange. Lampshades vary from pleated cone shapes in white or blue, to empire style pleated ones in print, yellow and green. If you are on the hunt for a modern statement piece, the metallic mesh table lamp will be a showstopper this spring.

Available in stores and online at hm.com/home from 5th January 2023.

‘H&M WITH FRIENDS’: MEET OUR NEWEST COMPANION, GOOD AMERICAN.

‘H&M with Friends’ is a concept created to guide our customers towards their best, most individual style. On hm.com, customers can now purchase from more brands within the H&M family, like & Other Stories, Arket, COS, Weekday and Monki, and a selection of external brands. H&M carefully selects friends who not only meet our brand values but who also complement our offer and inspire and encourage customers to experiment. Brands such as our newest friend, Good American, founded by Emma Grede and Khloe Kardashian. The brand produces body-positive fashion for everyone and celebrate diversity with empowering style, an ethos that matches H&M’s drive for inclusivity. With a fashion-forward collection and a wide range of sizes, it’s the perfect partner for H&M.

“H&M with Friends is an exciting concept that allows us to expand the H&M world. By inviting other brands into the H&M space, we can offer our customers an inspiring experience.  We are very proud of our partnership with Good American since the brand shares our ethos of diversity and truly empowers women to feel their best.”

 - Sylwia Wennberg, Business Area Manager New Development.

Responsible denim is the collection’s core, available in Good American’s inclusive size range from 00-32 plus. These jeans come in various styles, from skinny and classic to flare and 90s styles. Stand-out pieces are the sensual strapless black scuba bodysuit with a deep-V neckline, spaghetti strap dress in imitation leather, and the party-ready coordinating metallic lilac vest and trouser set. Bodies and corsets are the most representative styles, exuding feminity; these are available in tones of black, beige and white in tactile materials such as sueded fleece and velvet—all perfect for day or night.

“We’re so excited that Good American is the latest addition to H&M with Friends. Good American has always been more than just a fashion brand, it’s a platform for inclusivity, diversity and body positivity and H&M’s new multi-brand retail concept really aligns with our brand ethos of empowering all women and encouraging our customers to feel inspired when shopping. Joining the H&M family means that our customers will now have wider access to the Good American brand in Sweden and Germany.”

– Emma Grede, founder Good American.

As a multi-brand destination, H&M will feature Good American on the Swedish and German online sites from December 2022.

H&M’S LATEST INNOVATION STORIES COLLECTION MAKES ITS DEBUT WITH IRINA SHAYK, SHAY MITCHELL AND MANU RÍOS AT THE 2022 FASHION AWARDS

Such multi-faceted, forward-thinking talents from the worlds of fashion, film, music and art perfectly sum up the inclusive and innovative appeal of H&M’s latest sustainability-focused collection. Inspired by the blurring boundaries between our online and offline lives, the Innovation Metaverse Design Story blends the craftsmanship of high fashion with the fantasy of virtual wardrobes. Coming under the Innovation Stories platform umbrella – an initiative that comprises a series of themed collections dedicated to promoting more sustainable materials, technologies and production processes – the collection aims to empower customers to express themselves glamorously both IRL and online.

The table of stars was hosted at the awards evening by H&M’s creative advisor Ann-Sofie Johansson and by H&M’s assortment designer Ella Soccorsi, both of whom oversee the Innovation Stories platform. Each guest had chosen a look from the collection that they felt best expressed their personality following a series of fittings in London.

“I love dressing up for the red carpet and I’m enjoying exploring a more flamboyant sense of style at the moment. It feels really exciting to be able to wear a beautifully constructed H&M evening dress embellished with sequins, and I love that it’s made from recycled plastic bottle waste!”

says model Irina Shayk.

“This dress is super fun. It blends the surreal nature of the metaverse with the functionality of the real world,”

says actor Shay Mitchell.  

“It’s so exciting to be able to spotlight H&M’s most innovative collection at the fashion industry’s biggest awards event of the year. Exploring the virtual dimension of fashion with this future-facing collection has been so rewarding, and it’s wonderful to see it being brought to life by so many extraordinary personalities,”

says Ann-Sofie Johansson, Creative Advisor at H&M.

“This collection is both visually explosive and future-facing, inspired by the endless opportunities for self-expression that the metaverse and virtual reality can afford all of us. It’s wonderful to be able to showcase these progressive ideas on a global stage among the brightest minds in the fashion industry,”

says Ella Soccorsi, Assortment Designer at H&M.

The awards offered a first-look at the eye-catching silhouettes, festooned with intricate embroidery and rendered in an internet-breaking colour palette, that will be available to purchase when the Innovation Metaverse Design Story goes on sale in selected stores and online at hm.com from 8 December.

These looks included:

Irina Shayk wearing a shimmering chestnut-brown dress with sequins made from 100% recycled plastic bottle waste (and without a metallic coating, which makes them easier to recycle). Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Kim Petras wearing a black cut-out dress featuring layers of 100% recycled polyester ribbons: an unusual design and a provocative statement with a Y2K edge. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Lucien Laviscount wearing a top in a mono-fibre fabric made of recycled polyester derived from textiles that might otherwise have ended up as waste. The top is paired with a pair of cut-out-style trousers with layers of 100% recycled polyester ribbons. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Shay Mitchell wearing a neon-yellow maxi dress with a corset waist featuring intricate boning flaring out into a tulle-pumped ruffle skirt, with a mesh bra made of 87% recycled polyester and 13% elastane underneath. The dress comes in a mono-fibre fabric made of recycled polyester derived from textiles that might otherwise have ended up as waste. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Manu Ríos wearing an emerald-green blazer in a mono-fibre fabric made of recycled polyester from textile waste, paired with a black H&M Essentials shirt and a pair of trousers from a previous H&M Conscious Exclusive collection. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Pom Klementieff wearing a tulle mini dress in two-tone shades of mint and apple-green, made from recycled polyester derived from textiles that might otherwise have ended up as waste. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Eli Brown wearing an oversized bomber jacket, with recycled acrylic beads, designed exclusively for the Fashion Awards paired with a black turtleneck and a pair of trousers from the H&M Essentials collection. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

Joy Crookes wearing a brown bodysuit in 87% recycled polyester and 13% elastane mesh paired with a co-ordinating blazer and trouser set, made from a blend of 33% organic silk and 67% Naia™ Renew cellulosic yarn, produced from sustainably-sourced wood pulp, waste plastics, carpet fibres and other hard-to-recycle materials. The look is paired with chocolate-brown, sock-style platform heeled boots, made from a recycled polyester-Spandex mix, with a brown transparent polycarbonate heel.

Leomie Anderson wearing a purple mini dress: inspired by a flower in bloom, the abundant ruffles of this dress hold their shape thanks to edgings in crinoline tape. The shell fabric used is made of 100% recycled polyester from garment and textile waste, collected in partnership with H&M’s garment collection programme. The look is paired with metallic heeled sandals with 100% recycled polyester straps embellished with recycled acrylic beads.

Alva Claire wearing a floor-length evening dress with a bubble hem bolstered by tulle and a daring low-cut back. This dramatic dress comes in a mono-fibre fabric made of recycled polyester. Shoes and accessories not included in the Innovation Metaverse Design Story collection.

H&M Creative Advisor Ann-Sofie Johansson, H&M Assortment Designer Ella Soccorsi and H&M Head of Global PR Kattis Bahrke were all dressed in looks from H&M.

JEWELLERY FOR YOUR HOME – H&M HOME UNVEILS COLLABORATION WITH UNCOMMON MATTERS

Marrying the bold sculptural design language of uncommon matters with H&M HOME’s design vision, this collection is ​​inspired by the precious, intimate and personal character of jewellery and its place in our lives as objects. Transcending this sentiment across mediums, these soft architectures are the perfect gifts for loved ones or to treat yourself for the upcoming holiday season. Embracing the notion of giving back at this time, uncommon matters incorporates interlocking design elements to evoke love, friendship and physical gestures of togetherness.

The collection of voluminous and graphic interior objects to adorn your home, features jewellery boxes, vases, trays, stands, candles, and candle holders in crisp white, deep yellow, powder pink and red combined with silver and gold metal – colours and materials to symbolize the lush and opulent festive season.

“uncommon matters is all about wearable architecture, gracefully adorning the curves of the body in bold feminine shapes. The creative partnership with H&M HOME has provided a wonderful opportunity to also extend this philosophy to interiors. The final result is truly jewellery for your home”

says Amélie Riech, founder and designer at uncommon matters.

All pieces in the collection are created with the purpose of elevating one’s home; sculptural objects that have a function much like jewellery. Pieces like the two cases and jewellery stand are designed with the intention of giving earrings, rings, necklaces and bracelets a beautiful and sheltering place to rest when not being worn.

“At H&M HOME we like to explore new creative collaborations and thought it exciting to look at the connection between interior and jewellery design. We found the perfect partner in uncommon matters, with their bold aesthetic and architectural take on jewellery design. This collaboration presents elegant statement interior pieces and remind us of the beauty in everyday objects, paying attention to craftsmanship and quality – simply put jewels for your home. We hope our customers will enjoy how this collection adds to their homes in time for Christmas”

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

uncommon matters was founded as a platform for designer Amélie Riech’s personal artistic endeavors and exemplifies the highest levels of craftsmanship.

The uncommon matters x H&M HOME collection will be available in selected stores and online at hm.com/home from 1st December 2022.

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY

“The increasingly virtual dimension of fashion creates exciting future opportunities for H&M, allowing us to create vibrant, bold and daring virtual counterparts to our physical collections. In addition to the endless creative possibilities, it also allows us to propose a more sustainable and inclusive fashion vision that can be accessed by anyone, anywhere in the world,”

Ann-Sofie Johansson, creative advisor at H&M.

Taking inspiration from the immersive potential of the Metaverse as well as the tactile beauty of the physical world, the ready-to-wear collection invites self-expression and explores sustainability in three dimensions. The first comprises the stand-out womenswear and menswear looks and a series of accessories designed with circularity in mind. The second sees multiple pieces available as part of a rental programme in selected H&M stores. Then there is the third dimension, the digital collection, co-designed and crafted by H&M and the Institute of Digital Fashion, the London-based digital atelier and thinktank.

The ready-to-wear collection
Key pieces from the physical collection blend eye-catching silhouettes with intricate embroidery and an internet-breaking colour palette. For women, a corset-waisted, neon-yellow dress with a dramatic tulle skirt dominates the spotlight. For men, an oversized black beaded bomber jacket offsets relaxed tailoring. In accessories, women’s wrap-around metallic sandals spiral to the thigh, while futuristic jewellery for men and women takes its cues from liquid metal that looks as though it’s been plumped by pixels. The more-is-more styling has been brought to life by Ibrahim Kamara, creative advisor to H&M for this project.

The innovations
Circularity is a key focus for the collection. Several pieces feature recycled polyester fibres made entirely out of old garments and textile waste collected in partnership with H&M’s garment-collection programme in stores. One form-fitting dress in the collection has been made using a zero-waste pattern cutting process. Innovative materials including REPREVE® Our Ocean™, recycled polyester made from ocean-bound plastic bottles, comprise a faux-fur coat and jacket. After years of development, 100% recycled sequins made from plastic-bottle waste adorn two dresses, a pair of leggings and a blazer-and-skirt combination.

The digital collection
Five augmented reality filters, accessible via the H&M app, complete the Innovation Metaverse Design Story line-up. Designed in partnership with the Institute of Digital Fashion, an AR fashion lens powered by Snap enables virtual try-on, seamlessly bringing the physical and digital worlds together and empowering customers to express themselves both IRL and online.

“We at the Institute of Digital Fashion are excited to partner with H&M on a digital collection that pushes the boundaries of fashion as we know it, breaking free of physical restraints to embrace pure creativity. These digital garments are for every body, extending beyond seasons, beyond gender and beyond realities, and helping us to consider the planet,”

Leanne Elliott Young and Cattytay, co-founders of the Institute of Digital Fashion.

The H&M Metaverse experience
Customers wanting to learn more about the collection will be able to dive into an immersive Metaverse experience on hm.com. This interactive virtual space, available from 1 December, celebrates the unique digital garments that were made for the collection, and gives customers a glimpse into the future, where digital art expands the expressive possibilities of fashion.

About H&M Innovation Stories
H&M Innovation Stories was launched in early 2021 and comprises a series of themed collections dedicated to promoting more sustainable materials, technologies and production processes. Previous themes have encompassed animal-friendly fashion and alternatives to animal-derived materials, circular design strategies and fabrics that reclaim waste, and more sustainable methods of working with colour. The project goes hand-in-hand with H&M’s fashion rental service, established in 2019 in its Stockholm flagship store with a selection of occasionwear styles from past Conscious Exclusive collections. The rental programme currently operates in three stores in Stockholm, Berlin and Amsterdam.

H&M HOME ♥SAVE THE CHILDREN – EVERY CHILD DESERVES A MAGICAL CHILDHOOD

The art of play goes hand in hand with the magical thinking of children. Inject instant playfulness and delight into your children’s bedroom, or any room for that matter with décor and interior pieces from H&M HOME x Save the Children. Evoking a joyous feeling, these pieces will put a smile on children and adults alike.

When it’s time for some tomfoolery, the dreamy confetti-print table tent will add the perfect backdrop for some great fun. The caramel and donut cushions as well as the hot dog and ice-cream cone soft toys add the perfect complement to playing kitchen alongside the ice-cream cone apron and chef’s hat set. Throw in a cute cake hat, and the fun is just getting started.

For some well-deserved down time, children will adore the sweet and playful bedding sets. One adorned with pastel confetti and the other with a gorgeous balloon and animal print. The ice cream paper banner adds a wonderful detail to any kids’ room, as well as the paper boxes shaped as cakes – great for storing toys as well as little secrets. The stripey soft robes in red or blue work great as a cosy addition to bedtime pyjamas for a snuggly feeling.

Experiencing the world and learning through play is essential when you’re a child. To restore a sense of normality for children affected by humanitarian crises, Save The Children sets up Child Friendly Spaces™ in war zones, natural disasters, and other emergencies where they can escape and get a moment of rest and play.

Launches just in time to start getting your Christmas present shopping in order, 10% of the sales price of the H&M HOME x Save the Children collection will be donated to the organisation and its efforts to give children of crisis-affected countries a chance to have the childhood they deserve.

Key pieces

· A perfect addition to the toy collection is the hot dog soft toy, in addition to the ice-cream soft toy

· Decorate the children’s room (or any room) with a lovely ice-cream banner made in paper

· A cushion donut is the perfect accessory for every room, here in a light blue frosting

· For the ultimate cosy nights, have your children go to bed in balloon and flamingo covered bedding

· The cake hat will be a great outfit addition to any birthday party or regular school day outfit with a twist

· The confetti printed table tent will transform your kitchen to an instant kids dream

Available in stores and online at hm.com/home from 1Oth November 2022.

H&M HOME PRESENTS A BRIGHT HOLIDAY SEASON – LET’S PLAY MAGIC

Step into an energetic and colourful Christmas season at H&M HOME, where a magical world of patterns, textures and colours provides a charming backdrop to one of the most loved times of the year, for adults and children alike. This Holiday colour palette presents hot pink mixed with vibrant red, baby pink matched with purple, classic candy cane combinations in red and white, as well as black, white and gold – only your imagination limits your creativity this Christmas season. Mix and match colours or keep to one style only. You will find everything you need in this H&M HOME holiday collection.

Infuse warmth to your holiday living room with striped velvet red and hot pink cushion covers, expressive glass vases in various sizes, soft rugs to cottage candle holders and colourful, brushed wool blankets. Decorate gold candelabras with swirly candles in bold colours, or polka striped candles, and light a calendar candle to mark each day before Christmas.

When it’s time to decorate the tree, the H&M HOME Christmas tree ornaments range from shiny surfaces with a hint of glitter, to textured silk ribbon baubles in white and pink, paper ornaments, striped, swirly patterned baubles – or quirky ones including everything from cars, cats, toy soldiers, macaroons to robots as well as classic sheet ornaments. For the grand finale – the tree-topper, a gold star piece gives the perfect finish to your tree.

If you need help wrapping those Christmas gifts, gift boxes can be found in red and gold as well as wrapping paper in striking black and gold to classic silver and gold.

Key pieces

  • Festive, joyful and imaginative baubles in all kinds of shapes and sizes for a magical Christmas tree. Choose from thread baubles in bold pink and red, candy cane baubles, paper ornaments to cute or quirky playful pieces like macaroons, toy soldiers, ice cream to French fry baubles. Use the gold star tree-topper as the perfect finish.
  • Add textures and a festive spirit to your living room with glass vases, striped velvet cushions and candelabras.
  • For mealtimes, decorative glass jars, hot pink bowls and napkins, afternoon tea cake stands and trays give a playful yet luxe feeling.
  • What is Christmas, if not a holiday for the children. Spoil them with a Christmas calendar decoration, perfect for little treats leading up to the big day, delightful fox and mouse stockings for Santa Claus, decorative banners for their bedrooms and lovely soft cloud bedding.

Available in stores and online at hm.com/home 3rd November 2022.

H&M NOW OPEN IN GUATEMALA

More than 1000 people waited in line to be the first ones to enter at the opening of the first H&M store in Costa Rica on October 15

“It is exciting to see so many customers waiting with such enthusiasm. Bringing fashion and quality, at the best price, to a new market and city is always a source of jo. The reception we have had in Guatemala has exceeded all our expectations”, says Jamie Sampol, General Manager of Hola Moda.

The activities leading up to the opening of the store on October 15 where the prizes for the first customers to arrive in line, the traditional dance of the sale staff and the ribbon cutting by Fredrik Olsson, Expansion manager H&M , Nairn Paterson, Global Franchise Director H&M, Jaime Sampol, General Manager of Hola Moda, Marisol Fernandez, Country Manager H&M Costa Rica, Iris Rivera Country Manager H&M Guatemala and Pablo Flores, Store Manager H&M Guatemala.

The launch of H&M in Guatemala will be H&M´s 79th market.

H&M NOW OPEN IN ECUADOR

More than 2000 people waited in line to be the first ones to enter at the opening of the first H&M store in Quicentro Shopping Mall, Quito, Ecuador on October 22.

“Our H&M family continues to grow and we are very happy with the unparalleled reception that our customers in Ecuador have given us. We are excited to finally open our doors and welcome all the people who love fashion and who will undoubtedly find their new favorite store in H&M“, Macu Alfaro, Country Sales Manager Mexico, Colombia and Ecuador.

The activities leading up to the opening of the store on October 2 where the prizes for the first customers to arrive in line, the traditional dance of the sale staff and the ribbon cutting by Carrlos Duarte, Regional Manager Americas; Macu Alfaro, Country Manager for Mexico, Colombia and Ecuador; Ricardo Gueerrero, Ecuador Project Manager; Aia Radzyminska, Ecuador Area Manager and Ariana Claramont and Ivan Guzman, Store Managers H&M Quicentro Shopping Mall.

With this H&M takes its first step into the Ecuadorian market with 2 additional store openings during 2022 as well as launching online shopping.

The launch of H&M in Ecuador will be H&M´s 80th market.

H&M’S BRASSERIE HENNES RETURNS TO UNWRAP THE MAGIC DURING THE HOLIDAYS WITH CHLOË SEVIGNY & ANDERSON PAAK

“We’re bringing a special sparkle to the season with a stunning collection designed to catch the light and welcome everyone to the party. We are thrilled to continue with Brasserie Hennes for the holidays.”

– Ann-Sofie Johansson, Creative Advisor at H&M.

All things sparkle and shine in H&M’s A/W22 holiday collection – it’s a banquet of style, encouraging confidence with its irresistible colours and textures. The collection has a party-ready focus with key pieces that are charged with sophistication and include the soft pink suit, the pink long-sleeve sparkle dress the black fringe dress with elements of sequins and the high-neck silver sequined dress. The black fringed-hem dress, navy sequined mini dress, the elevated mock-neck cropped jumper and fringed skirt set are additional pieces of note. Statement accessories such as a dazzling rhinestone headpiece, bold pink rhinestone earrings and a diamanté draping bra, all crave the spotlight. Shimmering platform heels, over-the-knee black heeled boots and candy pink pumps are ideal for the dancefloor.

Directed by Bardia Zeinali, this campaign is the second chapter of the Brasserie Hennes universe. A festive special after the success of our Fall visit starring Anderson Paak and Chloë Sevigny alongsidemodels Paloma Elsesser, Jill Kortleve, Adut Akech Bior and Jordan Barret among others.

“It was a pleasure to work with these wonderful women Paloma Elsesser, Jill Kortleve, Adut Akech Bior, Mika Argañaraz and Mona Tougaard for this H&M campaign. Dancing and laughing in the middle of a winter wonderland was a blast.”

– Chloë Sevigny, actress.

”I had a great time working with H&M and the amazing cast in the magical world within Brasserie Hennes. It’s all about living in the moment and truly celebrating life with those around you, especially around this time of year. It really got me in the holiday spirit”,

– Anderson Paak, Musician.

The campaign will be released 10 November 2022 and by then the collection pieces will be available in stores and at hm.com.