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H&M HOME LAUNCHES KIDS FURNITURE IN VARIOUS STYLES

In search for a clean, tasteful, and functional style that can stand the test of time? H&M HOME gives you a selection of classic furniture pieces for your children. Here you find a table with smart functions; a pen holder compartment, great storage potential including shelf functions as well as hanging options. The perfect accessory for the desk, there is also an animal storage holder made from canvas – great to hang on the side of the table for hidden treasures. The table comes in a variety of four colourways: warm grey, pink, green and anthracite. You’ll also find matching chairs in above colourways, and a great storage bench that will hold toys and other items. The bench comes in the same four shades, also comfortably used as a sofa and hang-out area for your little ones. A tufted alphabet rug and wooden shelf, both in grey add to the atmosphere.

Or are you perhaps on the hunt for more nature-inspired pieces? Presenting gorgeous rattan furniture for children, the collection includes a timeless miniature lounge chair, sofa, table as well as a stool. The playful stool, doubling as the perfect play companion with little ears, instantly infuses flair to any children’s room. A lovely acorn shaped wall lamp or pendant will add a fairy tale touch, alongside a rainbow patterned fringe rug. Introducing new soft squishy toys, your children will love to cuddle up with the new stuffed giraffe, panda or leo animals. The collection also presents new tableware, with gorgeous animal porcelain mugs, plates and bowls.

Finally, a creative mind needs a cool and creative environment! H&M HOME also presents playful and colourful pieces of furniture in bolder hues. Here you find a chair with soft cloud inspired edges – choose between sunny yellow, petrol blue and soft white for your perfect colour. Pair with the puzzle inspired table in white that will encourage your child to write, paint and draw. Add charming stools that can be connected to each other, available in white, raspberry red, petrol blue and yellow. The matching side table available in three shades, doubles as a doll’s house and tops of the colourful and creative look. A cloud shaped wall lamp in red, with rain drops adds the perfect detail. Add wooden pencil holders and bigger craft boxes to declutter in the prettiest and most functional way.

If you enjoy the classic H&M HOME safari lounge chair, be sure not to miss the gorgeous mini-me version that comes in two colourways, black and brown. Works for the kid’s bedroom but also the living room, next to your regularly sized version of course.

Stay tuned for an expanded assortment in kids furniture in upcoming H&M HOME collections.

The kids furniture collection will be available in selected stores and online at hm.com/home from 1st September 2022.

H&M MAN LAUNCHES ONLINE LOOKBOOK DESTINATION: MEN’S TOP FASHION TRENDS AUTUMN 2022

H &M Man’s new seasonal lookbook destination was created to inspire customers to look and feel their best no matter the moment. Launching just before the start of one of the most stylish seasons of the year, visitors of hm.com will get to know the top trends through the strongest looks of autumn 2022.

The lookbook destination is divided into three style platforms: smart, casual, and street. From sharper looks (smart) to everyday styles (casual & street), the site offers plenty of inspiration for any occasion and mood.

“Trends show you the possibilities. Style is about being yourself. Ideally, we can encourage customers to have fun and try new ways of expressing their personal style,”

says Ross Lydon, Head of Menswear Design at H&M

This season, the carefully curated looks take their styling cues from the worlds of functional outerwear, workwear, effortless streetwear, and new prep. Checked wool coats and tailored separates get a contemporary twist with streetwear accessories. Statement-making varsity jackets are paired with ultra-baggy denim. Relaxed next-gen suits make way for a more confident season.

Roomy silhouettes and ultra-soft qualities are common themes across all the style platforms, pointing the way to a more comfortable hybrid work wardrobe for autumn.

 

H&M NOW OPEN IN COSTA RICA

More than 1000 people waited in line to be the first ones to enter at the opening of the H&M store in Costa Rica on August 20

“It was very pleasant and exciting to see that the people were waiting for us so eagerly. Bringing fashion and quality at the best price to a new city is always a source of joy, but the reception we have had in Costa Rica has exceeded all our expectations,” says Jaime Sampol, General Manager of Hola Moda.

The pre-opening activitties were the award ceremony for the first to arrive in line, the traditional dance of the sales staff and the ribbon cutting by Nairn Paterson, Global Franchise Director of H&M., Jaime Sampol, General Manager of Hola Moda, Daniela Gómez, Store Manager and Marisol Fernández, Country Manager of H&M Costa Rica.

The launch of H&M in Costa Rica will be the company´s 78th market.

H&M NOW OPEN IN NORTH MACEDONIA

On Thursday, 18th of August H&M opened its first store in East Gate Mall in Skopje.
The new 2,300 m2 H&M store in Skopje offers a vast range of fashion for women, men, youth and kids.

“We have been waiting for this day for a long time and we are thrilled to see so many H&M fashion lovers in Skopje! It is our pleasure to welcome our customers and to offer them added value through fashion and quality at the best price in a sustainable way. I am also very proud of our team who made this possible and who will secure that everyone in our store has the best possible shopping experience”, says Thomas Estrany, Country Sales Manager for H&M.

The launch of H&M in North Macedonia will be the company´s 77th market.

FUTURISTIC GLAMOUR MEETS BOLD MINIMALISM WITH H&M STUDIO’S A/W22 COLLECTION

Key pieces come laden with attitude and ready for adventure. A cocooning fuchsia anorak, a strong-shouldered chocolate double-breasted overcoat and an electric-turquoise maxi fleece offer eye-catching takes on cold-weather classics. A high-fashion spin on the three-piece suit – oversized blazer meets flared pants and an endlessly versatile tailored skirt – is a modern answer to the workwear dilemma. A ruffled silver sequin dress and high-shine metallic co-ordinating shirt and trousers promise star power come cocktail hour. And in accessories, sparkling chocolate-brown thigh-high boots, a hot-pink padded clutch bag, Sci-Fi sunglasses, and a braided rhinestone collar necklace are conversation pieces with the ability to transform a look. In line with H&M’s sustainability goals, every item in the collection is made from more sustainably sourced materials including Tencel™, recycled polyester, recycled wool and recycled brass.

“How to dress for the future? That was the question the H&M Studio team was asking for autumn, as we discussed mankind’s inspiring missions to space. We came up with sharp, minimalist silhouettes that feel confidence-boosting thanks to bold, brave shots of colour – we wanted our customers to dare to dream,”

Ann-Sofie Johansson, creative advisor at H&M.

“With a moodboard filled with images of space, the design team thought about what to take on an intergalactic trip. We decided on a mix of practical pieces mixed with fabulous items. The silver co-ordinating set is my favourite look, but I’d wear the silver trousers with the padded grey T-shirt and the rhinestone necklace – it’s the perfect alternative to a party dress,”

Linda Wikell, concept designer for H&M Studio.

About the campaign
H&M Studio’s A/W22 collection campaign is an immersive journey through different worlds, blurring the lines between digital and physical dimensions to optimistic effect. The campaign stars siblings Georgia and Joel Palmer, London-based queer creatives who work across the worlds of fashion, music and the arts.

About H&M Studio
H&M Studio is H&M’s most directional, fashion-forward offering. Developed by an in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine

LET’S MAKE BETTER DENIM: H&M DROPS A CIRCULARITY-DRIVEN CAPSULE COLLECTION

By exploring new, innovative materials, H&M is continuously pursuing the goal of a closed-loop fashion economy. CIRCULOSE® Viscose is a cellulose fibre created from discarded textiles, like old jeans, and wood. TENCEL™ Lyocell with REFIBRA™ technology is a cellulose fibre made from part upcycled cotton scraps, part wood. Adding these into a denim context — together with recycled cotton — creates fabrics that are not only more sustainable, but surprisingly soft to the touch and more fluid than those made purely from cotton.

This unique denim expression has been interpreted into superiorly comfortable garments inspired by the denim culture in the Far East and classic American workwear. Wide-cut silhouettes are styled in relaxed tonal sets, giving a dignified nod to the contemporary streetwear aesthetic. The collection features four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all coming in muted indigo tones with a clean stonewashed finish.

H&M MOVE INVITES THE WHOLE WORLD TO MOVE TOGETHER WITH JANE FONDA AND JAQUEL KNIGHT

New brand H&M Move, launching worldwide August 4th, is embarking on a bold mission to democratise sportswear and get the whole world and everybody moving, however they move.

The brand offers a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a Mover, moving in a multitude of ways.

H&M Move aims to equip the world with stylish and functionable ‘movewear’ that will support Movers of all abilities and skills to move comfortably and confidently.

“H&M Move is a movement brand. We’re here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratising sports apparel. We provide a wide range of movewear across several categories that are stylish, functional, and incredible value for our customers. Combined with our passion to get everybody and every body moving, together with our Movers Jane Fonda and JaQuel Knight, we are truly inspired for the journey ahead of us.”

– Simon Brown, General Manager H&M Move

H&M Move is launching with a global workout campaign led by Movers – fitness icon Jane Fonda and acclaimed choreographer JaQuel Knight. The launch campaign sees Jane once again take up her role as a workout instructor and invite the world to move. JaQuel joins her in guiding this intergenerational workout, celebrating all forms of movement and Movers – from the highly skilful to joyfully playful.

Academy Award-winning actor, activist, and fitness icon, Jane Fonda continues striving to move people 40 years after the release of her first workout video.

“I’ve spent a lot of my own life getting people to move and was naturally drawn to the mission of H&M Move to get the whole world moving, I also really liked their philosophy of ‘movewear’ over ‘sportswear.’ To me, it’s not about sports or being the most athletic. It’s about giving your body the kind of movement it needs to stay healthy so it can take care of you.”

– Jane Fonda

Jane is joined by fellow Mover, JaQuel Knight – the renowned choreographer responsible for some of the most iconic dances of our time and multiple Superbowl shows.

“Collaborating with H&M Move felt like a great opportunity to further my personal mission to break down the barriers to movement and get the world moving and dancing. Together, we’re creating a new precedent when it comes to sport and showing that there’s no subscription needed to move.”

– JaQuel Knight

Both for women and men, H&M Move launches with a wide range of ‘movewear’ designed to bounce, flex, skip and flow. The first drop includes a variety of Move Essentials, including functional tops, lightweight jackets and a broad selection of tights and bras, alongside items specifically designed to train and run. Dropping simultaneously is the H&M Move Monogram Collection – worn by Jane Fonda and JaQuel Knight in the launch film – this collection features a series of tracksuits sporting logo play and reflective detailing.

H&M Move will present four exclusive materials by combining innovative designs with complex technologies with a simple naming system. Customers need only glance at the name of each material to understand what it does and how it helps them move. DryMove™ – Helps pull all moisture away from your skin, keeping you comfortably dry while moving. ShapeMove™ – Gives you extra support plus features a ‘no show’ benefit when lifting and stretching. SoftMove™ – is super soft and gives you extra support while you move. StormMove™ – protects against wind and rain and is breathable whatever the weather.

All materials have an impact on our planet, from the production, use and, ultimately, end of life and disposal. To reduce environmental impact, H&M Group is aiming for 100% of the materials to be either recycled or sourced in a more sustainable way by 2030. The new sports brand H&M Move is almost at 85% today, starting with 99% of the polyester sourced for its assortment being recycled and all cotton that is used in its collections is more sustainably sourced. Furthermore, H&M Move is amplifying positive impact by establishing new partnerships that collectively drive towards circularity and innovative materials of the future, by starting collaborations with Fairbrics and LanzaTech, launching 2023.

H&M Move launches on August 4th with collections for women, men, and kids available in 2500 stores worldwide and on hm.com.

About H&M Move:

H&M Move is a movement brand. We celebrate movement and invite the world to move. We make stylish and functional movewear accessible to Every Body, in a more sustainable way. Visit hm.com/move or follow @hm_move for more inspiration.

H&M LAUNCHES THEIR LATEST BACK TO SCHOOL FASHION FOR KIDS

As the bells are ringing for new beginnings, H&M’s latest back-to-school collection is about taking on the new term in style. Getting the kids ready with everything from denim, t-shirts, hoodies, functional outerwear, shoes, backpacks and accessories. The collection offers a versatile mix of everyday staples and the latest fashion with considered design details.

“At H&M, we take pride in understanding what kids and their parents really need when it comes to dressing for school. This is an exciting, special and hectic time so we try to take some of the guesswork out by creating everyday staples, functional items and fashion-forward pieces that can be easily mixed and matched,”

Sofia Löfstedt, Head of Kidswear Design at H&M

Colours within the collection include collegiate red, dark green, strong blue and shades of pink, purple and green, where colour-blocking adds a retro-modern edge. Details such as ribbed cuffs and rugby collars offers a sporty look while adjustable waists on all denim and side pockets on backpacks for water bottles offer functionality. There are also plenty of more sustainable options for parents to choose from, including jackets made using recycled polyester and denim that makes use of textile waste, such as leftover textiles from production or recycled garments.

H&M’s back-to-school kidswear will be available from mid-July in stores and online at hm.com.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine

HIGG BRAND AND RETAIL MODULE SCORES 2021

The Higg Index is developed by the Sustainable Apparel Coalition (SAC), a global, multi-stakeholder non-profit alliance for the consumer goods industry. This organization is made up of over 250 leading leading brands, retailers, suppliers, service providers, trade associations, nonprofits, NGOs and academic institutions. The aim of this alliance is to reduce global environmental impact and promote social justice throughout the global value chain. H&M is one of the founding members of SAC and achieved the Leader+ level for the 2021 SAC Membership Requirements

H&M believes that transparency is key to driving sustainable change across the industry, as it creates accountability but also comparability between brands and will ultimately lead to positive change within the industry. Therefore, H&M is publicly disclosing the BRM scores for the first time and has chosen to have the scores third-party verified by Bureau Veritas to secure the accuracy of the achieved results.

The Higg BRM offers companies a comprehensive way to assess and communicate their annual social and environmental performance at corporate level. This tool can be used holistically to evaluate and identify sustainability risks and impacts while enabling users to recognize areas for improvement. The scores H&M has achieved this year create a baseline to the work going forward, and H&M have set a goal to improve the total scores by 2 % next year.

– First, I’d like to say that we are very proud of the positive results achieved in the BRM. We have a long-term sustainability commitment and are happy to see that this is reflected in the scores. The BRM provides an overview of our combined sustainability efforts, but also identifies areas for improvement. For H&M, it has confirmed that the priorities set to strengthen parts of our logistics operations in our current roadmap are the right ones. We are well aware and working on improving, says Pascal Brun, Sustainability Manager H&M.

Anna Palmquist, Sustainability Specialist at H&M Group Expansion, is responsible for driving the store’s sustainability performance. Anna recognizes that the Higg BRM has been a valuable tool for her team during 2021 and has aligned them with the industry and provided accurate data to identify where improvements should be made.

– With a clear strategy for our stores’ environmental performance, we have managed to improve the score in this section. A concrete example is the roll-out of LED-lighting that has contributed to improved energy efficiency. The Higg BRM is an assessment of how we are performing in different areas of our operations and serves as a compass on where we should put the majority of our focus, says Anna Palmqvist.

Under the BRM, H&M has been assessed in five sections: management systems, brand, retailer, stores, operations and logistics. Each section features an Environment Score and a Social Score. The module also provides a total Environment Score out of a possible 100%, and a total Social Score out of a possible 100%.

Management System
Environmental 97,2%
Social 91,7%
Brand
Environmental 70,8%
Social 83,8%
Stores
Environmental 75%
Social 73,1%
Operations and Logistics
Environmental 66,7%
Social 48,7%

Link to SAC

H&M CELEBRATES CHOSEN FAMILIES WITH ITS GLOBAL PRIDE CAMPAIGN 2022

The ‘My chosen family’ campaign focuses on the concept of non-biological families, which play an essential role for many people in the LGBTQIA+ community, and beyond.

A chosen family is made up of people with non-biological bonds who have intentionally chosen to support and love one another. What brings them together is the shared feeling of togetherness. H&Ms ‘My chosen family’ campaign brings together several such families, with a particular focus on three of them, from different parts of the world, to share their stories and discuss the topic of family and what it means.

“Inclusion and Diversity is about who we are and who we want to be and is deeply rooted in our values. To stay more relevant for both our customers and colleagues, we need to understand and genuinely embrace different perspectives. A truly inclusive environment will lead to better solutions, better decisions and better results. This year’s Pride brings the important topic of our chosen family to the conversation, and I am very proud of this important and beautiful campaign”

says Ann-Charlotte Berglind, Head of HR H&M

The global campaign features chosen families from Spain, South Africa and the U.K., and families from several other countries around the world, including Colombia, India, Japan, and the U.S

“Family is a feeling. I think anyone can be our family”

says Martin Magner from the South African family in the campaign film

In connection with the campaign, a donation of 100,000 USD will be made to the United Nations Free & Equal Campaign, which champions equal rights and fair treatment of the worldwide LGBTQIA+ community.

For interview requests with H&M or any of the families featured in the campaign, please contact H&M media relations: mediarelations@hm.com

Press information including images: https://about.hm.com/news.html