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The clothing and accessories featured in the collection are made from 100% organic cotton and feature “room to grow” details such as adjustable waists plus foldable waistbands and cuffs. Positively spring-like in look and feel, there are 12 pieces in the Cradle to Cradle Certified® collection – tie-wrap long-sleeve tops, bottoms, a tie-wrap jacket, hats, a blanket and snuggle blankets – with a colour palette of warm oat melange, light sage green and soft yellow with pops of tangerine and dusty rose. Jersey, waffle and terry towelling fabrics and herringbone tape are all soft 100% organic cotton, while prints feature cute illustrated fruits and vegetables. The high-quality pieces can easily be passed along after being cherished and outgrown. Once they are well and truly worn out, the pieces are also eventually compostable in a home compost.

“Achieving Cradle to Cradle Certified® at the Gold level for this newborn collection helps assure new parents that the items aren’t just comfy and timeless; they are also as sustainable as they are adorable. We are proud to have achieved one of the highest levels of certification, and to share our sustainability progress with our customers”,

Sofia Löfstedt, Head of Kidswear Design at H&M.

To achieve Cradle to Cradle certification, each product in the newborn collection was assessed across five categories of sustainability performance in accordance with the Cradle to Cradle Certified® Product Standard. These include Material Health, Product Circularity, Clean Air and Climate Protection, Water and Soil Stewardship, and Social Fairness. To earn the certification from the Cradle to Cradle Products Innovation Institute, H&M worked closely with supply chain partners to ensure each product in the collection has been created using materials that are free from chemicals harmful to humans and the environment and designed without plastic or metal trims. The items are also manufactured using 100% recycled water and renewable energy. Each piece is also 100% biodegradable, including the printing pigments, ensuring the whole collection can be composted once it has been cherished, passed along and completely worn out after years of use.

The Cradle to Cradle Products Innovation Institute awards certifications on the basis of ascending achievement levels (Bronze, Silver, Gold, Platinum) based upon a product’s performance in each of the five certification categories.

Visit c2ccertified.org for more information.

For more information and background, please source H&M Magazine.

Liunic’s whimsical, doodle-like illustrations feature on t-shirts, tank tops, sweatshirts, hoodies, shorts, skirts, dresses, and joggers, plus hats, bags, and socks. The collection is available for babies (online only) and kids to the age of 14 and older. With an overall colourful palette of pink, lilac, ocean blue, black, white, bright red, and emerald green, the positive energy really comes to life.

The collection is made using innovative and more sustainable print techniques that have a lower environmental impact. One of the techniques is digital printing, which consumes less water, less energy and less chemicals than traditional printing. Each piece has also been crafted from at least 50% sustainably sourced materials. There is also a wide range of trainers in the collection, including some made with Bananatex ^®, , an innovative fabric made purely from banana plants.

“With this collection, we want to embrace fun prints, vibrant colours, and fresh designs. Martcellia Liunic’s illustrations are such a glorious complement, especially as we also want to inspire kids to feel free when expressing themselves, carrying joy and creativity into everyday life! We’re proud to bring more innovative printing techniques to the fore — making each piece a bright way to start the season,”

says Sofia Löfstedt, Head of Kidswear Design at H&M.

H &M is pushing to scale innovation, creating better products with the future in mind. With this collection, all the denim washes have been given a low-impact Environmental Impact Measurement (EIM) Score by Jeanologia®, and feature water-saving dyeing technologies. Laser technology was used for the printed styles to substitute traditional chemical intensive printing processes. And to further minimize water usage, H&M worked with suppliers who used recycling water systems during the washing stage.

The capsule collection also continues to be crafted from fabrics containing recycled material from industrial waste and collected garments, recycled threads, labels and pocketing, and partly recycled metal zippers and trims.

For more information, please contact your local press contact.

Iris Apfel is renowned for her flamboyant fashion, fierce individuality and bold outfits. She champions the idea that style and inspiration can come from anywhere and anyone, regardless of price. Inspired by Iris Apfel’s unique flair and more-is-more aesthetic, the Iris Apfel x H&M collection offers an assortment of stunning pieces designed for everyone. The clothing and accessories have all been created to honour Iris Apfel’s unwavering independence and original sense of style.

The collection features a playful mix of textures, patterns and cuts. Key garments include a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a flouncy tiered skirt and blouse set in a stunning iris flower print. A rainbow of fabulous, vivid colours — canary yellow, emerald green, radiant violet, vivid turquoise, sunset orange — bring the garments to life. A line of jewellery and accessories has also been designed to complement the wardrobe. Taking inspiration from Iris Apfel’s love of layering and fondness for chunky statement pieces, the accessories pull from many themes, including plants, animals, and treasures from another world.

“I think H&M is fabulous and is an absolute pioneer in its field – which I love! I love doing high style at affordable prices, which H&M has mastered!”

Iris Apfel.

“H&M was drawn to work with Iris because of her famously eclectic taste and her influence within the fashion community. She epitomises personal style – a style that is both beautifully flamboyant and eclectic as well as totally ageless. She shows what fashion is all about: it’s a means of expressing yourself, who you are or want to be and a way to have fun. She’s a true inspiration!”

Ann-Sofie Johansson, Creative Advisor, H&M Womenswear.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine.

For its third iteration; the Edition by concept invites everyone to partake in defining the future of menswear. Featuring a street cast shot by photographer Matt Jones in the vibrant streets of New Orleans, the campaign is a celebration of progressive individuality and the power of personal expression.

“The starting point for each Edition collection is to challenge and innovate within our sustainability work. One of the keys this season was to include natural and plant based dyeing techniques. Classic menswear pieces, the great outdoors and utility references are combined to create a modern look that we are very proud of. ”

says Ross Lydon, Head of Menswear Design at H&M

The collection combines elements of workwear, gorpcore and streetwear, focusing on utilitarian designs that bring value both through aesthetics and functionality. The color palette is defined by the use of innovative plant dyes. A pioneering technique where fabrics are treated with plant extracts, natural clay, bio-resins and natural enzymes to create beautiful organic colors without the use of harsh chemicals. Continuing in line with H&M’s ongoing mission towards a more circular future, the majority of the collection features mono-material compositions that easily can be recycled into new garments at the end of their life span.

A standout piece in the collection is the cagoule jacket; made of 100% recycled nylon, it comes in bright orange with large cargo pockets that blur the line between city and outdoor wear. Present in the shapes of a jacket, jeans and a boiler suit, the denim in this collection is reimagined for the future using a more sustainable mix of organic and recycled cotton. With their oversized fits, soft indigo-dyed shades and natural plated silver button hardware — these traditional workwear garments are updated with contemporary lightness. Overshirts and jerseys complete the look with their effortlessly loose fits, also entirely made of organic and recycled cotton in plant-dyed colors.

The collection consists of 23 garments and 3 accessories that will be available at hm.com and in selected stores March 10, 2022.

Much like a beautiful bouquet, the H&M Spring Statements collection offers an impressive assortment of shapes, colours and silhouettes. The collection’s cascading frills, bell sleeves, ruched hemlines and undulating pleats are undeniably floral. The red high-neck dropped-hem dress, wide-sleeved drawstring-waist dress and the rippling sunburst pleated dress are particular standouts. Other key pieces include the painterly collared shirt, the metallic tunic, and the statement puff-sleeve dress, which encapsulate the collection’s broad range of styles. The tangerine-toned chunky slip-on heels, the layered gold necklace, and the gilded chain-link belt encourage personalisation and bring a bolt of colour and embellishment to the expressive watercolour jacquards, prints and fluid textures of the garments. The collection is largely made with more sustainably sourced materials, such as sustainable viscose (ECOVERO), recycled polyester, Tencel and organic cotton.

“What I love is how versatile these pieces are. The collection is tailored for occasion wear, but there’s such an opportunity for experimentation in any circumstance. From wide sleeves and delicate pleats to adjustable waistlines and floral motifs, there is lots to self-express and celebrate with”,

Eliana Masgalos, Concept Designer

The collection will launch in two drops in selected stores and on hm.com. The first drop launches on 3 March 2022 with a fresh, feminine palette of crisp whites, pastel lilacs and soft blues. The second drop launches on 17 March 2022 and will present a rich, sublime palette of jewel-toned pinks, purples, and fiery oranges.

Prices range from €19.99 to €79.99.

This elevated drop of oversized and boxy-fit basics features tees, sweatshirts, hoodies, joggers, underwear and socks, where tops and bottoms easely can be worn as sets or separately. New additions are the windbreakers, the zipped hoodies, the casual shorts, the shoes and the bucket hats. The colour palette is clean and modern in faded pastels such as pistachio, sky blue and stone, included is also an edgy off-black.

For this exclusive drop H&M is introducing in-conversion cotton, which is cotton grown by farmers converting to organic farming. All cotton garment pieces in this collection are made of 100% in-conversion cotton, except the grey melange styles that are made of 98% or 99% in-conversion cotton and 2% or 1% viscose.

A supreme must-have is the windbreaker, available in two styles – one cropped cut in light grey as well as one oversized fit in pistachio. Both styles are made from 100% recycled polyester and dyed using a more sustainable dyeing method from the award-winning cleantech company We aRe SpinDye®.

The new Blank Staples drop will launch in selected H&M stores worldwide and at hm.com February 10th, 2022.