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“I am happy to announce the new launch date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the Covid-19 situation, we had to put the launch on hold but I’m eagerly looking forward to bringing this ready-to-wear collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style”

“I am happy to announce the new launch date for the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Due to the complexities of the Covid-19 situation, we had to put the launch on hold but I’m eagerly looking forward to bringing this ready-to-wear collection that will bring relaxed sophistication to everyday life in an understated yet glamorous style”

The Sabyasachi x H&M collection consists of both womenswear and menswear and is the perfect modern statement for glamourous loungewear for fashion lovers who want a chic yet eclectic ensemble. For women, key pieces such as the long flowy dresses and kaftans are to be worn in layers and mixed up with lots of accessories. The Henley shirt, the high waist wide chinos and the photographer jacket are key pieces from the men’s collection. Finely crafted accessories and shoes accentuate the full looks. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation with meticulously crafted vintage block prints and multicolor silhouettes.

“At H&M, we are thrilled about the launch of our collaboration with iconic Indian designer Sabyasachi. At a time like this, we believe people value the use of homegrown crafts and textiles more than ever and that’s something no one can do better than Sabyasachi. We look forward to taking this stunning collection to as many people across the globe as we can”

says Maria Gemzell, Head of New Development, H&M.

The Sabyasachi x H&M collection will be available in selected H&M stores online on HM.com from August 12, 2021

Netflix’s Sex Education has been on top of everyone’s watchlist since its premiere. Now, with a third season coming soon, Netflix has joined forces with H&M to launch a back-to-campus inspired collection. For this exclusive collaboration, H&M has created a campaign focusing on relatable and strong moments connecting to female empowerment, self-love and transparency by recreating scenarios from previous seasons of the popular series.

With its varsity garments in crimson red and the logo of the series’ fictional town’s name, Moordale, this collection has just the right amount of retro-feel to it. It’s mainly influenced by the series’ vibrant lead characters, who you can easily spot on the prints on some of the garments.

The collection will launch in H&M stores and at hm.com 12 August 2021.

With a campaign styled by Jane How and photographed by Johnny Dufort against the raw, brutalist architectural backdrop of London’s Barbican Estate, the collection is full of TOGA favourites. Hybridised trench coats, deconstructed shirts, plissé skirts, exacting tailoring and exuberant accessories occupy star billing, given unexpected twists for a modern fashion-lover. For women, key pieces include the silhouette-shifting, wool-twill trench coat and an oversized grey blazer with a spray of bugle beads at the chest pocket, as well as a navy tunic enlivened with TOGA’s trademark cut-out and embellishments. In accessories, dainty pumps come with cool cowboy heels and studs, adding a touch of tough glamour, alongside statement bugle-bead earrings and a collar necklace.

Meanwhile TOGA menswear stalwarts, the blue striped shirt and transparent V-neck jumper, are reworked in clever cuts and iridescent colourways respectively, easily paired with a chain-link necklace or a reversible bomber jacket with a vintage scarf lining.

“We are huge fans of versatile design at H&M, which is why Yasuko Furuta’s ingenious pieces for TOGA are so appealing. Her signature cut-outs, for example, can be set against bare skin or paired with a sequined underlayer to glamorous effect. We are thrilled to be able to bring her playful but intellectual style to our customers and look forward to the stylish outfit combinations they will create,”

Ann-Sofie Johansson, Creative advisor at H&M.

“Fashion can communicate ideas and interests immediately and non-verbally. With TOGA, I have explored the concept of the customer having agency over what they are wearing, a decision that conveys their personality instantly: they can choose to have bare skin underneath a hole in their skirt, or put trousers underneath. I would love for this H&M collection to introduce that idea to a global audience,”

Yasuko Furuta, founder and creative director of TOGA

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine

As H&M continues to bring forward and champion young changemakers, we’re amazed by the lessons these kids can teach all of us, making us grownups look small. This summer, we begin telling the first of these kids’ stories by putting the spotlight on them, each embodying the optimism, collaborative spirit and free-thinking of a true role model. For example, you will meet:

• Ryan, 11, founder of Ryan’s Recycling Business, who says, “The future belongs to those who live in it.”

• Catarina, 13, climate activist, surfer and loudmouth, who says, “Kids born in the fire know how to put it out.”

• Jewel, 5, community leader, optimist and provocateur, who says, “Don’t fight each other, fight together.”

• Henrique, 12, different ability champion, who says, “Teach the grownups to dream bigger.”

• Stephen, 9, engineer and community hero, who says, “Kids don’t know what they can’t do.”

While showcasing the impact these kids are making, H&M also wants to help support kids around the world with a donation. 50% of the sales price from a new line of more sustainable t-shirts will be donated to UNICEF*, supporting kids’ causes for a better future. Developed by the H&M Kids design team, the graphic t-shirts are inspired by our new role models, expressing some of their wise thoughts and further amplifying their voices. The t-shirt collection will be available online at hm.com from mid-July.

“The lessons kids are teaching us served as the inspiration behind the t-shirt graphics, but they are also timely reminders of the work we all need to do for a better future. It’s been so uplifting and motivating to learn how kids are driving change around the world, in their local communities and beyond. We’re also very happy that the sales of these role models t-shirts will support the important work by UNICEF around the world,”

says Sofia Löfstedt, Head of Design Kids at H&M.

”We are very grateful for this donation to support and empower children and young people around the world. Every child has equal rights, every child can be a role model. Children are experts on their own lives, brave and dare to dream. It is time to listen to children and make their voices count,“

says Pernilla Baralt, Executive Director at UNICEF Sweden.

Visit the H&M digital platform for inspirational Role Models stories, and more information about the initiative.

*Local variances may occur.

Yasuko Furuta has built her brand on playful but cool pieces that explore sensuality in unusual ways, and this collection is true to her founding mission of exploring new ideas that become future standards. TOGA favourites — hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring — are all at play in the TOGA ARCHIVES x H&M collection. For women, classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing; meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear. For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.

“Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,”

Yasuko Furuta, founder and creative director of TOGA.

“At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the TOGA archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual TOGA signature cut-outs”

Ann-Sofie Johansson, Creative advisor at H&M.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine

Customers and fans can access the stories in the campaign by scanning any rainbow flag, add Instagram filters and share their own Pride stories in social media, through the web app.

The campaign features, among others, American actress and singer Mj Rodriguez (Michaela Jae Rodriguez), Mexican influencer Héctor Trejo, Danish actor, model and DJ Sus Wilkins and Chella Man, American artist, actor and activist.

“It’s not to wave around to show like ‘We’re here’, it’s ‘Look what we fought for’. We’re the ones who created our own liberation. The Pride flag is beautiful, but I’m not sure a lot of people understand how beautiful, I’m not just talking about the colours, it’s what’s beyond them”

Mj Rodriguez (Michaela Jae Rodriguez), American actress and singxer, and one of the many Pride heroes in the global campaign.

The campaign aims to inspire individuals to share their own stories and support the core values of diversity, equality and transparency which are the heart of Pride.

“I am very proud of the way this campaign brings together the LGBTQIA+ community and tells all these different but so important stories of pride. It connects directly to our core values and encapsulates our social vision to enable everyone at H&M and beyond to live the life they want, express who they are and to be the best of themselves”

Pascal Brun, Global Sustainability Manager, H&M.

The stories told are of love and hate, of growing up and coming out, of finding true love wherever and whoever you are and celebrating everyone’s right to be themselves. It features people from different continents, age, gender and sexual orientation.

“Do treat Pride as a party, but also remember how you got that right to party, because it didn’t come from nowhere”

Ashley Wright in one of the campaign movies.

In connection to the campaign a donation of 100,000 USD will be made to United Nations Free & Equal Campaign, which champions equal rights and fair treatment of the worldwide LGBTQIA+ community.

To read more around the activity and access the full experience, please source the main Pride 2021 campaign site.

Founded in 2014 by Laura Vassar and Kristopher Brock, Brock Collection are known for a sophisticated yet down-to-earth aesthetic, vintage-style pieces and emphasis on craft and cut. The pair met in New York City while attending Parsons School of Design and after launching the label, relocated to Los Angeles.

The collaboration features signature Brock Collection pieces, a softly romantic yet city-ready range of dresses, blouses, tops, denim jeans and denim shorts, plus shoes, jewellery, handbags and sunglasses. Fitted shapes and dreamy ruffle details effortlessly mingle with flowing fabrics, voluminous skirts and statement balloon sleeves. The colour palette consists of black, pale pinks, off-white, cream and washed denim. The collection is made from more sustainable materials ­– organic linen, organic cotton, recycled cotton, recycled polyester and Tencel™ Lyocell.

“We’re thrilled to be collaborating with Brock Collection, who are well-known for their luxe craftsmanship, impeccable fits and structures, and have quite the celebrity following. But there’s also beauty in the fact that their designs always feel down-to-earth, thoughtful and easy to wear — I believe that’s the key to their success. We want to celebrate romance and make it accessible to the many.

By adding more sustainable materials, it creates for a collaboration I hope our customers around the world will fall in love with,”

says Maria Östblom, Head of Design at H&M.

“Brock Collection has always been about connecting the threads between uptown polish paired with a down to earth ease, which we are so happy to bring to a new audience. Each piece in the collection is special and carries a certain romantic charm, but is totally effortless,”

says Laura Vassar and Kristopher Brock, Designers and Co-Founders of Brock Collection

To celebrate the launch of the Brock Collection x H&M collection, H&M has partnered up with choreographer Sherrie Silver to create a modern dance routine. The concept of the choreography is “pure joy” with a selected cast of eight talents starring in the campaign: Julia Campbell, Patricia Manfield (Heir), Alva Claire Mc Kenzie, Dulcie Gibbons, MaryGrace Tropeano, Dohuyn Kim, Ajok Daing and Sherrie Silver.

For more information and background around the campaign, including additional imagery and products, please source H&M Magazine