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“We want children to stay active wherever they have the possibility these days – if only at home or in their own backyard, or perhaps in school – but also give them hope for a brighter and even more dynamic future. With this football shirt collection, our aim is to not only inspire children all around the world right now, but also ensure the wellbeing of children for generations to come by donating 100% of the profits to the UEFA Foundation for Children.”

Sofia Löfstedt, Head of Design at H&M Kidswear

The UEFA Foundation for Children was established in 2015 with the objective of helping children and safeguarding their rights. Sport, and football in particular, can provide support in the areas of health and children’s education, as well as promoting access to sporting activity, facilitating children’s personal development and fostering the integration of minorities.

“Sport and play are vital for the physical and intellectual development of any child. When children play football, they get lost in the game. Football enables them to be children and dream big. The great support of H&M will help us to assist even more children in need, which will hopefully have a long-lasting effect on their future lives.”

Urs Kluser, general secretary of the UEFA Foundation for Children

For more image please visit H&M Image Gallery

This is men’s style at its most functional: H&M’s pieces using COOLMAX® fabric are the answer to dressing for the heat every day of the week. It’s a collection of pieces that give a fresh update to menswear classics, maxing on sharp personal style with a relaxed summer attitude.

“We see fabric innovation as pushing menswear forwards in new ways. COOLMAX® is our first collection that optimizes everyday clothing with high-performance materials. It is a segment of the market that we will continue to explore and focus on in the future,”

Ross Lydon, Head of Menswear Design at H&M

The key to COOLMAX® is in the weave of the fabric itself, with fabric cross-sections that both moves moisture to the surface and allows air to pass through. It’s a technical advance that’s part of the fabric, so it’ll keep working after every wash. For the menswear design team at H&M, it’s a fresh chance to design pieces with smart style, even for the hottest days of the year.

COOLMAX® fabric can be used in so many different ways. Polo shirts have a circular zipper pull at the neck and ribbed collar with stripe detail: they look perfect with tailored joggers with a pleat front to keep their sharp line. There’s also crewneck T-shirts, all in versatile shades like navy and beige.

Tailoring is the essential trend in menswear right now, and H&M’s two-button tailored slim-lapel jacket made with COOLMAX® fabric is the sharpest look for summer. For a fully tailored look, try it with slim-fit tailored trousers, with an elasticated waste to give a modern edge.

As well as these pieces that give this effortlessly smart personal style, there’s also pieces for when it’s time to relax in the heat of the summer, like faded denim jeans made with COOLMAX® technology, as well as white crewneck T-shirts and tanks. Finish off with some wardrobe staples: square-cut trunks and mesh sneaker socks.

For more images, please visit H&M Image Gallery

With a wide range of laidback yet chic dresses, kaftans and other warm weather essentials, the Desmond & Dempsey x H&M collaboration is a womenswear collection that eases into any casual daywear setting or summer wardrobe. Designed by a H&M in-house team, who worked closely with Desmond & Dempsey, the silhouettes are predominately long and floaty, with natural fabrics such as fluid linen, cotton voile and viscose. The unique prints were created by hand and inspired by Molly Goddard and Joel Jeffery’s birthplace of Australia. Palms and botanical elements flourish in repeat patterns or Toile de Jouy-like prints in a colour palette of saffron yellow, dusty pink, azure blue, forest green and soft beige.

“We are thrilled to be launching our collaboration with H&M. It is our first time venturing outside the bedroom, so we are excited to see our prints ‘in the wild’. We have loved working with the H&M team and have been blown away how intimate and collaborative the whole process was. We can’t wait to bring our world of languid luxury to H&M and D&D customers around the world. We hope it brings colour, joy and a sense of ease for everyone right now”

Molly Goddard, co-founder and Creative Director of Desmond & Dempsey

“The Desmond & Dempsey x H&M collaboration is such a wonderful collection of long-lasting designs, easy-to-wear pieces and hand painted prints. We enjoyed working with Molly, Joel and their team to create a sophisticated yet relaxed summer wardrobe. The collection evokes the Australian outback – terracotta soil, waving palms and a laidback vibe. All the personal touches really make it special”

Maria Östblom, Head of design womenswear at H&M

To read an inteview with Desmond & Dempsey and to learn more about the Desmond & Dempsey x H&M collaboration please visit H&M Magazine

To view the Desmond & Dempsey x H&M campaign site please go to hm.com

For more images please visit Image Gallery

The ’To All The Boys’ film series first instalment in 2018 was one of Netflix’s most watched original movies with strong repeat viewings. The second film was released this past February and fans all over the world, particularly teen audiences, swooned over the romance of lead characters Lara Jean and Peter, and applauded both films’ positivity, inclusive representation and styling.

The H&M and ‘To All the Boys’ collection is a love letter to Lara Jean’s style, but also high school spring holidays. It includes puff shoulder t-shirts with graphic logos of the films, one in pale pink and another in white, a bright pink long-sleeved crop top with puff shoulders, lace-up front and sweetheart neckline, a bright pink puff shoulder dress with empire waist and ruffled hems, a black floral puff shoulder body-con dress with ruched sleeves and sweetheart neckline, and a black floral skirt with a sheer maxi-length overlay and side slit.

“All over the world, fans connected deeply with the character of Lara Jean, her romantic outlook and sense of style. This new spring collection is our celebration of the rom-coms, channelling the fashion, charm and inclusive message of the two films. We hope fans are swept off their feet by the standout pieces with puff shoulders and motif t-shirts,”

says Emily Björkeheim, H&M’s Head of Design Divided.

To accompany the collection, H&M is launching the ‘To All the Boys x H&M Fan Club’, a digital campaign that will enable fans to get closer to the films. On @H&M’s Instagram channel, users will be invited to step inside Lara Jean’s room with a cutting-edge filter, virtually explore in 360 degrees, and see close-up details from the movie and the new H&M collection.

To download images and the film, visit H&M Image Gallery

“The stimulus for SS20 was the idea of glamorous train travel, which the design team felt was wonderfully symbolic of H&M’s journey as a company towards circularity. We were inspired by Le Train Bleu, and the decadent creatives such as Jean Cocteau and Pablo Picasso hanging out at Villa Santo Sospir in Cap Ferrat. We wanted to propose a collection that played to that decadent, carefree time but also contained enduring designs our customers will love wearing daily,” says Ella Soccorsi, designer at H&M.

Key pieces include a floor-length recycled polyester ball gown; a recycled taffeta mini dress with pleated sleeves; a CIRCULOSE® , a ruffled day dress; a recycled taffeta blouse with embellished sleeves; and a denim which is made of 100 % undyed organic cotton. Key accessories include flat cocktail slippers with recycled glass bead embellishment (leftover from a previous collection) and a bag made from VEGEA™, an innovative vegan leather alternative made from discarded grape skins and stalks.

“For SS20, the Conscious Exclusive design team considered the emotional durability and afterlife of the garments they were designing more carefully than ever before. The team has doubled down on fabric composition, alongside utilizing dyeing methods that comes with less environmental impacts – we actually used a natural dye made from coffee grounds collected from H&M’s own production offices. We are committed to a truly holistic approach to sustainability, as well as to creating special pieces that will last a lifetime,” says Ann-Sofie Johansson, creative advisor at H&M.

“With this festival collection, we wanted something that was new and fresh to the festival scene. Usually festival is very boho so we thought the pieces should represent something different. I’m a big advocate for being comfortable no matter what – that’s how I feel empowered through my look. When you go to a festival, you’re always moving around so I created pieces that were comfortable but still extremely cute and all goes together,” says Justine Skye.

“It’s been such a fun and creative process working together with Justine Skye for this H&M Festival collection. We wanted to create modern festival pieces with a bit of edge that were easy to mix and match, and with a fun blend of sporty and feminine silhouettes. Adding the soft neon yellow and silver metallic created that eye-popping freshness we were after and now we can’t wait for the festival season to start,” says Emily Björkeheim, H&M’s Head of Design Divided.

The Justine Skye x H&M collection captures the modern festival clothing vibe and features streetwear and athleisure-inspired pieces such as neon biker shorts and crop top, matching silver metallic nylon sport windbreaker and shorts with panelled details and drawstring waist, a softly tailored shirt and shorts set made from organza, as well as a cropped longsleeve metallic shirt and vintage style t-shirt with Justine herself as a motif. Accessoriesinclude bucket hats in neon and a bandana scarf. Alongside the collection, Justine Skye cocreated the campaign with influential photographer Tyler Mitchell behind the camera, and with styling by the much hyped and in-demand Ade Samuel.

For more images please visit H&M Image Gallery

The collaboration is a true meeting of minds: the H&M design team travelled to Ortiz’s native Cali – also known as Colombia’s Salsa capital – to fully comprehend the complex construction behind the designer’s ultra-flattering designs. Hosted by Johanna in her elegantly decorated home, the team was immersed in Ortiz’s sophisticated bohemian world, examining her archive to revisit her signature tropical prints in re-energised colourways.

Key pieces include the vibrant red floral maxi dress, the magenta midi dress in broderie anglaise, the black patterned floor-length column dress in viscose crepe – one of Ortiz’s personal favourites – and the ruffled wrap skirt in black and white cotton-poplin. Extravagant ruffles are an important design feature, even appearing on asymmetric swimsuits. There are also some more pared-back styles including a cotton-poplin tunic shirt and monochromatic blouses are palette-cleansing in their simplicity.

“The imprint of Colombia – the rhythm of the Salsa dance, the beauty of the elegant orchids and the effortless palm trees dancing in a balmy pink sunset – can be felt in every Johanna Ortiz design. I’m thrilled to be able to infuse this H&M collection with effortless glamour and introduce some Latin American festivity to the H&M customer’s wardrobe. I hope customers wear the pieces barefoot and with a beautiful flower in their hair”

Johanna Ortiz, designer and CEO

“Johanna Ortiz has a gift for creating confident, colourful designs that make you want to dance. This collection is both a celebration of Colombia’s creative history and craftsmanship and an opportunity to bring Johanna’s signature feminine styles to our customers. The reaction to the pre-drop was very positive, and now the wait is over, we can’t wait to see how our customers will style this exciting collection”

Maria Östblom, Head of womenswear design at H&M

To read a inteview with Johanna Ortiz and to learn more about the Johanna Ortiz x H&M collaboration please visit H&M Magazine

For more images please visit Image Gallery