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Bringing together athleisure styles with more sustainable materials, H&M announces a collaboration with P.E Nation. The Sydney-based brand is known for their multi-faceted and fashion-forward activewear and are the go-to for modern women around the world who lead fast-paced lives.

From figure-flattering leggings and bicycle shorts to sports socks and bum bags paired with everything and anything in today’s wardrobe, design-led athleisure is the driving force behind the P.E Nation x H&M collaboration. Featuring iconic P.E Nation silhouettes reimagined in more sustainable fabrics, the collection effortlessly mixes performance wear with street style fashion. Large logos and tie-dye are set against contrast elastic waistbands, straps, colour-blocking and zip details. Made from materials including organic cotton and recycled polyester, the activewear, t-shirts, skirts, swimwear and undergarments have the distinctive P.E Nation retro vibe in black, white, grey marl, sand, mint green, neon pink and pops of bright orange.

“With the H&M collaboration, we want women all over the world to live a more confident, vibrant, fashionable life whilst juggling her fast-paced urban existence. The collection can be worn all day, every day, whilst being flexible, functional and style-led. All the pieces work so well together – it’s very easy to mix and match,”

Pip Edwards and Claire Tregoning, co-founders of P.E Nation

“It’s been a lot of fun collaborating with P.E Nation – the teamwork and energy between them and our designers was great! Pip and Claire know first-hand about the need for activewear in all aspects of daily life as female entrepreneurs and co-founders of such a dynamic lifestyle brand. They are fantastic role models and super inspiring themselves. For the collaboration, pieces such as colour-blocked leggings, tie-dye t-shirts and the pleated skirt really emphasise the super stylish and striking performance wear distinctive to P.E Nation. We’re all pleased that there are more sustainable materials included in the collection, too,”

Maria Östblom, head of womenswear design at H&M

For more images please visit H&M Image Gallery.

To learn more about the P.E Nation x H&M collaboration please visit H&M Magazine

The Spring Essentials collection from H&M Man, brought to life in a campaign featuring footballer Raheem Sterling, is all about tailored cuts with an athleisure twist. The collection will be available in stores globally and at hm.com from February 27.

“The Spring Essentials collection sets the perfect base for a modern, cool and effortless look. I’m excited to see how our customers will style this collection to express their personality. It’s all about how you wear it”

Ross Lydon, Head of Menswear Design at H&M

Sharp silhouettes are key to nail the look this spring with must-haves including smart checked coats, slim-fit woven joggers, ankle slacks and casual utility shirts. Add character with accessories like a crossbody bag or bum bag and finish off the look with chunky sneakers.

The colour palette is dominated by browns and beiges, with monochrome black and white creating contrast and bringing a crisp spring feel to the look.

For more images please visit H&M Image Gallery

To read an interview with Raheem Sterling please visit H&M Magazine

As an extra treat, the crowd enjoyed curated bites by burgeoning stars of the California food scene, Yola Mezcal. Artist Maayan Zilberman of Sweet Saba, created sculpted candy rock rings inspired by the new Studio collection as takeaway gifts for guests at the event. The H&M Studio SS20 collection will be available for purchase at hm.com and in selected stores from February 20.

“The S/S20 collection muse is a forward-looking free spirit – someone who surfs, climbs, explores and who wants to experience new things. The collection is both raw and refined: natural fabrics with raw edges are mixed with refined elements, such as shiny metallics and futuristic accessories. There’s a freedom in the way the collection can be worn, too: we want our customers to feel that anything goes.”

Ann-Sofie Johansson, Creative Advisor at H&M.

Inspired by a research trip to the Swedish island of Gotland, the SS20 collection takes a carefree surf girl as its muse: one who mixes voluminous wear-anywhere dresses with raw-edged tailoring and sporty swimsuits. Key pieces include the electric pink recycled polyester dress, the limestone-hued viscose-linen cropped jacket with raw-edged hems and wide-legged trousers, the chunky cotton-nylon crochet cardigan, and the statement platform leather ankle boots. A colour palette of hot pink and cobalt blue with flashes of acid green dominates, set against limestone and cream. The collection will be split into two drops, with a high-summer offering of athletic swimwear and easy beach kaftans which will be available at hm.com from end of May.

“I´m very nostalgic when it comes to H&M as it reminds me of my childhood and shopping with my mom. I also love nothing more than to sing harmonies under the stars surrounded by friends. It was a beautiful evening.”

Lykke Li.

“I’ve modeled for and shopped at H&M since I was a teenager, so I was happy to be in LA in such a beautiful location to celebrate the new H&M Studio collection. This is a look I’ll be wearing on repeat this summer”

Jourdan Dunn, model.

“I’m thrilled to be able to celebrate the spring H&M Studio collection, alongside all these fabulous people. The new season has a ton of my favourite spring essentials; carefree dresses and fun accessories.”

Paloma Elsesser model and body activist.

“I was inspired to create a candy crystal installation with H&M after seeing the euphoric color palette of the new H&M studio collection. The combo of neon pinks greens and blues reminded me of raw gemstones so I created giant candy cocktail rings embedded in life sized desert boulders- a surreal interpretation of the theme, offering guests a chance to interact with and taste the collection.”

Maayan Zilberman of Sweet Saba.

About H&M Studio
H&M Studio is H&M’s most fashion-forward offering. Developed by a dedicated in-house design team at the brand’s Stockholm atelier, the limited-edition collections are unveiled biannually, in line with traditional international fashion schedules.

For event images, please visit H&M Event Gallery

To view the Studio SS20 campaign site please go to hm.com
For look book images and still life images, visit H&M Image Gallery

Hosted together with INDIE magazine, the launch event took place at Uferstudios, a training centre for contemporary dance. Guests were treated to a performance by The Ruggeds, a breakdance group from the Netherlands – member Rico stars in the campaign – and DJs. There was also a surprise performance by rap artist Kelvyn Colt to cap off the memorable evening.

“We’re proud to be launching the H&M men’s Athleisure collection in Berlin, a city known for its street style and underground vibe. Traditional borders between casual, sports and streetwear have become increasingly permeable and this capsule collection draws cues from all three with a technical, functional and sporty attitude”

Ross Lydon, Head of Menswear Design at H&M

The H&M Athleisure collection, which features a range of outerwear, tops, bottoms and accessories for men, will be available in selected stores worldwide as well as online from 6 February. Key items include a black shirt-style jacket in nylon with patch pockets to the front and matching cargo trousers, a black lightweight puffer vest, matching hoodie and joggers with ticker-tape style inserts down the legs and along the arms, and a hooded anorak with side zip pockets and a kangaroo pocket to the front.

The campaign for the H&M Athleisure collection stars a strong cast of streetwise personalities, including professional freerunner athletes, break-dancers, and a martial arts professional.

For campaign images and film please visit H&M Image Gallery

Follow us on @hm_man and explore #HMMan

“I am happy to announce the collaboration with H&M, as it gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to ‘ready-to-wear’ and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.”

Sabyasachi

“At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles – a language so stunning, that it permanently altered the fashion and design landscape of the country.”

Ella Soccorsi, Concept Designer at Collaborations & Special collections, H&M

Taking cues from India’s rich textile, craft and history, the collection mixes modern and traditional silhouettes with a nod towards athleisure and glamping. A key highlight of this collection will be Indian textile and print traditions brought to life by the Sabyasachi Art Foundation, meticulously crafted, embroidery and multicultural silhouettes.

Sabyasachi, hailing from Kolkata, launched his eponymous label in the summer of 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories. The designer has 5 flagship stores across India and has also founded Sabyasachi Art Foundation, a tribute to his artist mother.

The Sabyasachi x H&M collection will offer a complete fashion wardrobe for both ladies and men, including accessories. The collection will be available in all H&M stores in India as well as selected H&M flagship stores around the world and online on HM.com and Myntra.

Read more about the Sabyasachi x H&M collaboration:

H&M Magazine

@hm
@Sabyasachiofficial

#SabyasachixHM

Billie Eilish burst onto the music scene in 2016 and is now one of the most sought-after artists in the world. For the H&M merch collection, the designs features Billie’s official logos and capture her signature oversized style – long, boxy t-shirts, hoodies, sweatshirt dresses, joggers and t-shirt dresses in a colour palette of cream, black, pale green and pops of neon green. The overall vibe is laidback and accessible yet edgy and all of the clothing has been made from materials sourced in a more sustainable way. Accessories include beanies, bucket hats, socks and a bum bag.

“We’re super excited about this merch collection drop. Billie Eilish is obviously an inspiring artist, but also someone a lot of people around the world admire for her personal style and empowering way of expressing her values. We want to enable her fans to step into her world and feel empowered to freely express their style as well,” says Emily Bjorkheim, H&M’s Head of Design Divided

An important part of the Billie Eilish merch campaign belongs to Ines Alpha whose 3D makeup creations have been called revolutionary and the future of beauty. Having already worked with many well-known models, creatives and magazines, the Paris-based art director and 3D artist relished the opportunity to craft exclusive 3D effects for the campaign.

“I’m trying to push the boundaries of beauty and makeup by trying to offer more possibilities for self-expression. And with 3D it’s pretty much endless – for the H&M Billie Eilish merch campaign, I wanted to work with liquids from another planet, floating around the models and bringing colours and fun to this augmented world. Those surrealistic 3D elements are living in the images, videos and the custom-made Snapchat filter for everyone to play with,”

Ines Alpha