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H&M Studio delivers bold, sculptural swimwear for their Pre-Summer 2025 capsule

Each sculptural piece blends form and function, featuring intricate details that shape and flatter the body. Fierce cut-outs add edge and sophistication, striking a balance between daring and refined. Key pieces include a golden one-piece with high neck, criss-cross back and high-cut legs for a sunlit, opulent glow, a black, asymmetrical one-shoulder swimsuit with a dramatic twist, and a structured silver halterneck bikini that shimmers with every step. And for those finishing touches, there are black statement sunglasses with silver accents, bold sculptural earrings, a black sarong with metallic ornaments and a golden knit cover-up with twist details at the hips.

“With this H&M Studio Pre-Summer capsule, we wanted pieces that were sharp, glamorous and a bit unexpected. The way the swimsuits drape the body is sculptural, which we emphasised with cut-outs and ruching in places. There’s also a sophistication running through the collection that’s feminine, radiant and bold. It’s definitely statement-making”

says Kathrin Deutsch, collection designer at H&M Studio.

H&M Adorables takes on retro resort vibes for its Summer collection

The colour palette is grounded in earthy neutrals like burnt sienna, clay, dusty pink and ecru, while red adds a vibrant pop. Key pieces include a zig-zag stripe crochet set of tank top and shorts with ruffle straps, a red short-sleeve romper and curved hem shorts, summer dresses with patchwork crochet top or embroidered details, and several matching short-sleeve shirt and shorts sets in soft knits or terrycloth. For accessories, there are fisherman-style sandals, crochet Alice band and bucket hats in linen or terrycloth.

“From the colours to the textures and craft details that feel homespun, we took our inspiration from retro summers for the latest H&M Adorables collection. Following those vibes, we created laidback designs in soft fabrics with little touches that make each piece special,”

says Sofia Löfstedt, Head of Design H&M Kids.

The Global Organic Textile Standard

The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers’ rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.

About H&M Adorables

Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

H&M to open its first store in Venezuela

Venezuela will become a new H&M market by the end of 2025 through the franchise partner Hola Moda. With H&M’s continued expansion in Latin America the brand is present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica.

H&M has previously announced its opening of stores and online in Brazil in the second half of 2025, as well as its first store in El Salvador during 2025.

H&M HOME reveals a captivating collaboration with Palm Heights and Gabriella Khalil

H &M HOME invites customers to take home a piece of Palm Heights, the luxury design hotel and destination of choice of the international style set, fronting Grand Cayman’s pristine Seven Mile Beach. The hotel is celebrated for its visually compelling, rich design, inspired by the 1970s — a glamorous halcyon period of the Caribbean — and its personable, at-home feel and deep connection with the community.

“There is something magical about the lifestyle of personal design hotels and the creative personalities behind these projects. Gabriella’s vision for Palm Heights is captivating, blending bold aesthetics with a vibrant, retro charm that feels fresh and contemporary. This partnership and the collection, marries the hotel’s energy, style, and a sense of escapism with our approach to creating affordable, modern design — inspiring interior enthusiasts all over the world to create personal and stylish spaces,”

says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

“ This collection is about capturing that magical feeling of being on holiday in your home: That could be a relaxing, beautiful moment in your bathroom feeling fantastic in your robe, or having guests come over and creating memories around a table with special glassware. Also, while Palm Heights is a highly visual and chic space, there is also a real playfulness about it at the same time and the mix of both of these worlds would be my ideal for people to take away from the collection,”

says Gabriella Khalil, Creative Director Palm Heights.

Central to a collection inspired by a beachside resort are the cotton beach towels and robes in graphic yellow and white or earthy-brown and white stripes with chequered trims, inspired directly by the hotel’s emblematic design and palette. A calling card of Palm Heights, the eye-catching patterns and bright yellow — the same colour as the umbrellas that line the beachfront — now punctuate the collection and the signature bespoke packaging.

Other hallmark pieces evince Gabriella Khalil’s keen eye for eclectic design objects, like those hand-picked items that add to the character of Palm Heights. These include an array of teak sandstone ceramics: sculptural vases, bowls and candle holders that recall the mineral materials seen throughout the hotel’s interiors and the stretch of beach beyond. That attention to authentic materials extends to handwoven objects, too — a chic, decorative basket for storing small objects and an elegant handheld fan.

As fits the holiday mood and the friendly and fun atmosphere of the hotel, the collection includes a smartly designed beach tennis kit and a wooden backgammon set — playful additions to the home or to pack on the next trip. That notion of coming together for summer entertaining inspired the elegant, coloured glass pitcher and tumblers. The same coloured glass adorns the scented candle and diffuser, with an evocative scent composed of warm and woody cedar oil and sweet and spicy notes of tonka bean and cardamom that will linger like post-holiday contentment.

“Palm Heights is very special. There’s a deep connection with the community there. It’s about collaboration, and while it’s luxurious, there’s a feeling of warmth and casual playfulness that resonates with many guests. It’s a place where people can relax and be themselves. With this H&M HOME collection, I hope people feel the beginning of summer; there’s joyfulness, sunshine, and elegant simplicity,”

says Gabriella Khalil.

The Palm Heights x H&M HOME collection will be available on 12th June 2025 in selected stores and online at hm.com/home.

For more information, please contact:
Caroline Blumenthal, Global PR & Communications Manager H&M HOME
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

 

H&M Move reveals all-pink racket sports collection

For S/S 2025, H&M Move challenges tradition with an all-pink racket sports drop tailored for the style-conscious player. Minimalist yet preppy, the collection is built for visual impact — without compromising on performance.

“Clean, feminine fashion in the perfect shade of pastel pink is a key inspiration this season. We loved translating that into the world of racket sports. With this collection, we’ve reimagined the classic tennis silhouette through refined cuts, subtle details, and colour — complete with accessories that bring polish to the look,”

says Marie Fredros, Head of Design at H&M Move. 

The capsule includes a tennis dress, skirt, bandeau top, tight shorts, seamless bra, and zip jacket — all in pastel pink. Designed for styling versatility, the collection is complemented by a bow visor, mesh shoulder bag, sports sunglasses, and frill socks in crisp white.

Constructed for maximal comfort on and off the court, the collection combines thoughtful features — such as ball and phone pockets, built-in shorts, and integrated bras — with H&M Move’s signature performance materials. These include breathable, moisture-wicking DryMove™ and ultra-soft, stretchy SoftMove™ fabrics.

H&M Move’s new racket sports collection will be available in selected H&M stores and online from 15 May 2025.

About H&M Move 
H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide fashionable, functional activewear — accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

H&M Summer 2025 shines with crafted details and a sophisticated boho feel

Inspired by a trip to epic, energetic Marrakech, the womenswear collection features natural fibres, striking embellishments, and innovative knit and crochet techniques that emphasise the power of craftsmanship. Continuing to the isles of Lanzarote and Lamu, Kenya, oversized palm prints, fringe and beading call to mind beachy fun and relaxation. The colour palette ranges from dark, rich earthy tones like terracotta, burgundy and warm browns to sand, bright red, pinky beiges and pops of gold. There’s also a range of greens and yellow that contrast tinted neutrals, sage and white.

“For this collection, it was important for us to bring in rich, textured details because they allowed us to introduce different weaving techniques and highlight a sense of tradition. And in journeying around the world for inspiration, we’ve created elements of a summer wardrobe that celebrate vibrancy – in the print mix, the emphasis on craftsmanship, and the feeling of never ending summer when travelling with friends,”

says Eliana Masgalos, Design Director, H&M.

Key pieces include dark brown fringed sleeveless crop top with matching slim midi-skirt, a strapless mini-dress with a black and sand desert-inspired print, and a tiered sleeveless dress in bright red or golden yellow. The range of kaftans include solid-coloured long-sleeved ones with embroidered front, wide-sleeved, voluminous versions in geometric prints, and a completely knitted one. Swimwear, shoes and bags also bring in elements of craftsmanship, like jewellery-like embellishment, fringe and tassels. The jewellery is ocean-inspired with shells, coral and underwater creatures the main motifs.

The global campaign for H&M Summer 2025 stars friend of the brand and supermodel Alex Consani with Sam Rock behind the lens.

“Shooting the H&M summer campaign with my close friends in Mexico was such a fun experience. The essence of summer to me is carelessness and enjoying time with those you care about. Shooting with Sam on this campaign really felt like we were just on vacation and made it so enjoyable for everyone on set. Grateful to the whole team for just having fun the whole time, you can tell in the pictures we were just enjoying the sun and being with one another!”,

says Alex Consani.

H&M Studio Resort Capsule collection 2025: bold, intricate and dreamy

“For the H&M Studio Resort Capsule collection, we turned to the vivid sights of Marrakesh and serene beauty of the surrounding desert. There’s an eye for intricate detail and love of craftsmanship that we also wanted to bring through with the different embellishments and embroidery, but also shapes of necklines and hems. The result is dreamy yet fierce and modern,”

says Kathrin Deutsch, collection designer at H&M Studio.

The colour palette ranges from calming terracotta and sandy beiges with black and crisp white to the most vibrant blues. Materials include linen, cotton and chiffon that move with ease. Key pieces include a cropped beige cotton jacket with a curved statement neckline, stud embellishment and heavily embroidered pattern. It can be paired with the engineered curved-leg beige jeans that have studs along the side seams. Printed full-length kaftans flow beautifully in custom patchwork prints that layer iconic Moroccan motifs.

A black cropped waistcoat features contrast stitching, covered buttons, beading on the hem, raised piping, and small tassels. The dusty blue maxi-dress has sheer sleeves, stud detailing overlay, ruching and a cut-out back. A white shirt in heavy cotton poplin with a curved hem also has cut-out details at the side for an edgier feel. Matching wide-leg trousers have a slouchier look with a drawstring waist and tassel details.

Accessories in the capsule include a terracotta bikini with asymmetric top, golden flat mules with knot-detailing, rope high heel sandals, a light terracotta suede bag with whipstitch detailing and golden details, sunglasses, a tassel necklace and earrings embellished with studs and crystal beads.

For more information about the collection and the campaign: www.hm.com/editorial/inspiration/presenting-hm-studio-resort-capsule-2025

 

H&M Beauty unveils limited-edition summer fragrance collection

This season, we are embracing the growing trend of gourmand fragrances, characterized by edible and sweet notes that evokes two captivating scents: Sun-Kissed Caramel, a rich and creamy blend of buttery vanilla, warm notes of whipped cream and salted caramel and Posh Pistachio, a refined mix of pistachio, almond, and sandalwood. These scents evoke the simple pleasures of indulgence, offering a warm and inviting aura that lingers throughout the day.

Designed for the modern fragrance enthusiast, the collection allows for layering to enhance the fragrance experience. The Eau de Toilette (EdT) serves as the perfect base, followed by a body mist for a refreshing burst of fragrance throughout the day. To complete the indulgent experience, nourishing hand creams ensure your skin remains soft while carrying the signature scent. Additionally, our body mists are ideal for quick and convenient application, making them the perfect travel companion for your summer adventures.

Whether you’re enjoying a relaxing day at the beach or meeting friends for an outdoor gathering, these products are designed to complement every moment, helping you carry the essence of summer wherever you go. Treat yourself to the ultimate indulgence with a fragrance that encapsulates the warmth and vibrancy of the season.

ABOUT THE COLLECTION

EDT
SUN-KISSED CARAMEL & POSH PISTACHIO Price: 12,99 EUR
A perfect summer scent in two deliciously irresistible options: Sun-Kissed Caramel offers warm notes of whipped cream, salted caramel, and buttery vanilla, while Posh Pistachio blends creamy pistachio, almond, and sandalwood for a smooth, elegant fragrance. Each scent is light yet lingering, creating a perfect balance between gourmand sweetness and sophistication.

BODY PERFUME MIST
SUN-KISSED CARAMEL, POSH PISTACHIO & WILD STRAWBERRY Price: 7,99 EUR
Refresh yourself on-the-go with these travel-friendly body mists, designed to instantly revive your senses with a burst of fragrance. Available in three delightful scents: Sun-Kissed Caramel, Posh Pistachio, and the fruity Wild Strawberry, these mists are perfect for quick reapplications throughout the day, leaving you smelling fresh and delicious anytime, anywhere.

HAND CREAM
SUN-KISSED CARAMEL & POSH PISTACHIO Price: 5,99 EUR
Nourish your hands with these moisturizing hand creams, infused with the sweet scents of Sun-Kissed Caramel and Posh Pistachio. Formulated to hydrate and soften, these creams leave your hands smelling as lovely as they feel—perfect for a quick refresh whenever you need it.

GLOW BODY OIL
FEARLESS OPTIMIST Price: 12,99 EUR
Get your skin glowing with this luxurious body oil. Infused with a soft, uplifting fragrance, Fearless Optimist glow body oil will leave your skin feeling silky smooth while delivering a radiant sheen. Ideal for adding that final touch of summer glow to your skin, this body oil is the ultimate companion for those warm, sunny days.

BODY MIST
SUN-KISSED CARAMEL, POSH PISTACHIO & WILD STRAWBERRY Price: 7,99 EUR
These all-in-one mists are designed to refresh your body in a single spray. Available in Sun-Kissed Caramel, Posh Pistachio, and Wild Strawberry, these mists offer the perfect way to keep smelling sweet and your skin refreshed, while enjoying your favorite summer scents wherever you go.

FRAGRANCE NOTES:

POSH PISTACHIO
· Top: Bergamot, Lemon, Orange Blossom
· Middle: Pistachio, White Petals, Almond
· Base: Musk, Tonka, Vanilla, Sandalwood
A rich, nutty fragrance with elegant floral and woody undertones, Posh Pistachio is a perfect blend of sweetness and sophistication. The pistachio and almond middle notes provide a creamy, indulgent scent, while sandalwood and tonka bringwarmth and depth to the fragrance.

SUN-KISSED CARAMEL

· Top: Whipped Cream
· Middle: Salted Caramel
· Base: Butter, Vanilla, Biscuit, Brown Sugar
A sweet, gourmand fragrance that evokes the feeling of summer indulgence. Sun-Kissed Caramel combines the warm, sugary notes of caramel and vanilla with a soft, buttery base, creating a rich and comforting scent that’s perfect for those warm, sun-filled days.

WILD STRAWBERRY

· Top: Strawberry
· Middle: Violet
· Base: Amber

A fresh and fruity fragrance, Wild Strawberry is perfect for those who crave a lighter, more playful scent. The bright strawberry top note is complemented by the delicate floral aroma of violet, while the amber base adds depth and warmth to the overall fragrance.

ABOUT H&M BEAUTY
At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson
tildax.johansson@hm.com

H&M HOME presents resort escapism for summer 2025

Summer is upon us, and this one calls for a poolside escape – get inspired by the H&M HOME resort-inspired summer collection that evokes a timelessly cool and chic mood. The collection merges the airy look and feel, with sky blue and earthy colours where textures, patterns and materials all work together to create that laid-back summer elegance.

The collection invites you to come together and share the fun. Beginning with lazy days by the pool or the water, the colours of this summer season are grey, black, satin blue and soft nougat brown. From towels, beach parkas and beach bags – mix and match to your own taste. For a patterned look, a soft robe with a matching towel and canvas beach bag comes in a monochrome geometric design. Children will love the palm print blue robe and cape, with matching palm towel, canvas beach bag and mug with straw – ideal for much needed summer rehydration. More playful versions of the cape also include the shark and giraffe design, the latter perfectly complemented by a giraffe terry bag for beach toys and other must-haves.

Poolside dining calls for delicious summer meals – pair a brown striped cotton tablecloth with patterned white/soft satin blue plates and serving platters, two-toned glassware, embroided cotton napkins, fish napkin rings with wooden bowls and salad cutlery for an effortless dining look. The selection of shell shaped bowls, mini plates, jar, jug and mug adds beautiful, summery details.

For indoors, cushion covers help to create a refreshed look for a new season. Choose between striped cottons in black or brown, velvet geometric shapes in turquoise and brown, a statement straw cushion with frill-edges, to classic linens in a variety of colour. Straw-tasselled storage adds some interesting detail. Geometric patterns and striped are classic elements, featured across vases and cushions.

Finally the collection also presents outdoor pieces, including floor cushions in white or brown, in addition to daybeds that measure 50 x 150.

Key pieces

– Plates in off-white and satin soft blue hues, in a mix of patterns from stripes to scallop shapes

– Sea shell shaped bowls, perfect detals for a gorgeous, casual dinner or dressing your dining room table

– Fish-shaped napking rings to add a bit of splash!

– Textured ceramic vases in various sizes, with brown or black stripes

– Choose from frill-edged cushions in linen or larger tasseled-edges in straw, to neat black or brown stripes on white in cotton

– Beach essentials like towels, terry parkas, beach pillows and totes

Available in stores and online at hm.com/home from 24 April 2025. For more information, please contact:

Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com

H&M&LA: Doechii, Robyn and Jamie xx headline a one-off festival in Los Angeles, in honour of H&M’s S/S 2025 collection

Guests including Tyla, Amelia Gray, Dakota Fanning, Lisa Rinna, Amelia Dimoldenberg, Dixie D’Amelio and Barbie Ferreira took in the atmosphere as the music set the tone for a night of style and sound.

“Last night was really special. The energy was just right, the vibe was EVERYTHING”

– Doechii

The event paid homage to the heritage and resilience of Los Angeles, while spotlighting the city’s influence on film, music, art and fashion. It united icons with emerging stars, highlighting H&M’s passion for uplifting both established and developing talent, as well as global and local voices. Food and drink partners, including In-N-Out, Pink’s Hot Dogs and Kogi BBQ Tacos, continued the tribute to Los Angeles’ iconic culture.

“All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community – the very heart of what H&M is all about.”

– Jörgen Andersson, Chief Creative Officer, H&M

The H&M&LA festival was open to all, via social media sign-ups. It continued the spectacular run of open-access celebrations that H&M pioneered last year with a series of global mega-happenings that encompassed a Times Square take-over and various concerts in cities such as London, Paris and Stockholm. H&M is known for its rich history of musical collaborations, and this festival continued that legacy by inviting guests to immerse themselves in sound across two separate stages and a special club, all while exploring a visual world of cinematic moments and digital displays.

The event marks the arrival of the second chapter of the ethereally bohemian S/S 2025 collection. The collection nods to the history of music, evoking the romantic sheers of festival style icons, the eclecticism of rock and roll fashion, and the vintage allure of Glam Rock and New Romantic styling. The second chapter blends these references with a romantic minimalism, bringing clean lines and a sun-kissed palette. The collection will be available online and in stores from 10 april.