Categories
H&M Move NEWSROOM

H&M MOVE PARTNERS WITH HALE TO ELEVATE WELLNESS THROUGH BREATHWORK

H&M Move is thrilled to announce a collaboration with hale, a leading breathwork center and community based in Stockholm. This winter, H&M Move and hale joined forces to host two transformative breathwork workshops. These sessions introduced participants to a range of breathing techniques while showcasing H&M Moves latest Wellness collection for men. The collection will be available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

Watch the film here.

The new collection from H&M Move symbolizes fresh beginnings and the establishment of restorative routines for the year ahead. It is crafted to support personal growth and inner focus, offering pieces that strike the perfect balance between form and function. By merging style with practicality, the collection empowers individuals to prioritise self-care and enhance their daily wellness practices.

“This collection reflects our belief in the importance of slowing down and investing in oneself. Partnering with hale allows us to connect our designs with a powerful practice like breathwork, bringing our garments into a meaningful, real-world context”

says Marie Fredros, Head of Design at H&M Move.

This collaboration integrates H&M Move’s design ethos with hale’s mission of fostering well-being through breathwork. Together, they have created a holistic experience that brings the collection’s vision to life: wellness in action.

“Breathwork is more than a wellness trend—it’s a powerful tool for thriving in daily life. Whether you’re looking to reduce stress, boost energy, find focus, or simply be more present, breathwork offers immediate benefits. With just some basic understanding you can reset your mind, recharge your body, and reconnect with the moment. Partnering with H&M Move allows us to align this transformative practice with garments that enhance comfort and functionality. Together, we’re offering people both the tools and the inspiration to build meaningful wellness routines”

says Johnny Oduya, founder of hale.

The Wellness collection for men is available in selected stores and on https://www2.hm.com/sv_se/herr/sport/visa-alla.html from mid-January 2025.

ABOUT HALE  
Founded in Stockholm in 2019, hale is a leading hub for breathwork—offering an immersive studio for in-person classes and an app for on-the-go practice. Hale also trains the next generation of breath guides, teaching them how to share breathwork’s transformative benefits.
Read more about hale on www.hale.center / @hale.center

ABOUT H&M MOVE  
H&M Move offers functional, fashionable activewear, accessible for the many. We celebrate movement and invite the world to move. Visit hm.com or follow @hm_move for more inspiration.

Categories
H&M HOME NEWSROOM

H&M HOME PRESENTS A MODERN HERITAGE DISNEY BAMBI COLLECTION WITH DISNEY HOME X SANDERSON

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Fusing the modernity of colour and design with the legacy of Sanderson and Disney, H&M HOME presents a contemporary interpretation on Bambi in the charming springtime scene of archival Sanderson florals and original three colourways. This print is a reimagining of Sanderson’s original design, created in celebration of Disney’s centennial anniversary. The story of Bambi was adapted into an animated feature film by Disney in 1942.

 

“The archival backdrop of the Sanderson florals with Disney’s Bambi, is a story we are delighted to be part of. This Disney Home x Sanderson by H&M Home collection enables s a new generation of children to discover the delights of Bambi and to be able to bring him into their own safe space. Whether it is when falling asleep in the collection bedding, playing with the puzzle or simply snuggling underneath a soft blanket, the collection is made to enjoy”

says Therese Kahnlund, Collection Designer H&M HOME. 

The core of the 21-piece interiors collection is centred around the three colour-ways originally created by Sanderson. These feature a flushed pink, a soft white and a chocolate brown base. The collection is split into objects for the kids room and a dedicated baby collection.

“The Sanderson archive is a fantastic treasure trove and being known all over the world for our iconic florals it is lovely to revisit the Bambi print in new colourways in this collaboration with Disney Home and H&M HOME”

says Claire Vallis, Design Director Sanderson. 

The kids room pieces include essentials for an updated yet nostalgic coming-of-age look, with bedding in recycled cotton, and matching fitted sheets. These are great to mix and match across the colourways, or simply keep to one tone for a streamlined look. Add the soft, cotton bedspread or the fluffy velvet blanket, and decorate with the cushion covers from the collection. The curtains will fully enclose the room in a feeling of wistful beauty and cosiness. The measure stick in oak can be a trusty companion for many years to come, and the banner a playful interior detail. For those final elements, there are paper storage boxes, which come in a small and large option in the white and pink colourways. Additionally, there are textile storage baskets that comes in two sizes. Finally, the puzzle makes for the perfect way to unwind after a day of play.

The baby collection presents two unique Bambi rattles in a smaller and larger size, as well as a Bambi-shaped snuggle. Here there is also bedding and fitted sheets perfect for the baby cot, in addition to a round playmat in the pink colourway. A 2-pack of cloths, a light, soft muslin blanket and a plush baby velvet blanket round up the collection.

“Bambi is synonymous with classic, captivating Disney storytelling, and the Disney Home x Sanderson Bambi print truly reflects the film’s timeless appeal. Now, we’re thrilled to be a part of bringing this print to families and homes in a fresh and modern way. H&M Home’s elevated aesthetic perfectly complements Bambi’s heritage, and I’m confident this collection will become a beloved part of many family homes.”  

says Sonia. Samra, Vice President of Fashion, Home and Beauty, EMEA at The Walt Disney Company

The collaboration further extends to a collection of clothes for newborns and babies – from a collared romper and pyjamas in the archival Sanderson floral print, to a double weave jacket and a jersey wrap set. Crafted in soft materials for comfort and ease, the clothing collection will be sold on hm.com for newborns and babies up to size 74.

“We wanted the baby and newborn pieces to reflect the fairytale feel of the beautiful Sanderson print and play tribute to the beloved character of Bambi. The result is a collection that is soft and understated yet celebrates the magic of storytelling.”

says Sofia Löfstedt, Head of Design H&M Kids. 

The Disney Home x Sanderson by H&M HOME collection is available in stores and online at hm.com/home from 16th January 2025.

For more information, please contact:

H&M HOME 

Caroline Blumenthal,H&M HOME Global PR & Communications Manager

Phone: +46 (0)73 43 294 21

caroline.blumenthal@hm.com

H&M Kids

Sara Emanuelsson Sing, H&M Kids Global PR & Communications Manager

Phone: +46 (0)70 791 71 76

Sara.emanuelsson.singh@hm.com

Disney Home

Claudia Gibson, Disney Home EMEA Communications Manager

claudia.gibson@disney.com

Sanderson 

press@sandersondesigngroup.com

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About H&M HOME

Launched in 2009 and part of the H&M Group – H&M HOME is a modern, design-driven interior brand, offering fashion-forward decor and accessories for every room and style. The assortment ranges from high-quality bedlinen and timeless dinnerware to stylish textiles, furniture, and lamps; with contemporary style and attention to detail at its core.

H&M HOME aims to offer modern design and quality at the best price, in an inspiring and sustainable way, enabling interior lovers across the world to create a personal and modern space – a place to feel at home.

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products – from toys to t-shirts, apps, books, console games and more – and experiences that can be found around the world, including on the Disney Store e-commerce platform and at Disney Parks, local and international retailers, as well as Disney Store locations globally. The business is home to world-class teams of product, licensing and retail experts, artists and storytellers, and technologists who inspire imaginations around the world.

About Disney Home

Disney Home brings the magic of Disney into people’s homes through expansive furnishings, textiles and décor ranges. Influenced by over 100 years of Disney storytelling, the ranges are produced by Disney’s licensees and retailers and complement every room and personal style, including aspirational furniture, as well as bespoke designs and one-off collaborations. Launched in April 2022, Disney Home brings these stories together with lines that are thoughtfully designed, including trend-driven pieces alongside timeless classics, bringing the joy and escapism of Disney into the homes of families and fans across Europe. DisneyHome products are available from Disney’s licensees to purchase in the UK & EMEA from select retailers.

About Sanderson

Founded in 1860 by Arthur Sanderson, Sanderson began as a business importing luxury French paper hangings to Britain and evolved to become one of the most renowned interior design and decorating brands worldwide. Since 1924, Sanderson has held a Royal Warrant for supplying fabrics, paint, and wallcoverings to the Royal Residences.

From importing to establishing printing works and acquiring businesses, Sanderson’s illustrious history cements it as the founding brand at Sanderson Design Group, continuing the legacy laid out by Arthur Sanderson. A pioneer in acquisitions, including the procurement of Morris & Co. in 1940 and a producer of beautiful designs, Sanderson paves the way for a future that continues to push the boundaries of heritage design.

Its treasured archive houses a vast collection of fabrics, wallpapers and printing blocks dating back to the 19th century, encapsulating its impressive history and providing a reference point for its design studio today.

Known for its exceptional quality, timelessness and quintessentially English style, Sanderson, the home of iconic florals and illustrative botanicals, offers beautifully crafted fabrics, trimmings and wallcoverings for all. Layered in nostalgia, the brand continuously looks back to move forward with exceptional designs that captivate a discerning global audience.

Categories
FASHION NEWSROOM

H&M’s LATEST ATELIER COLLECTION FOR SS25 CONTINUES TO REDEFINE MODERN MENSWEAR.

“Like our debut season, this collection is refined and meticulously crafted, with a strong focus on the feel and quality of materials. Inspired by the dynamic energy of city life and timeless sophistication, the collection embraces a transitional wardrobe while keeping the essence of the Atelier label. Some pieces carry a thrifted charm, reflecting the uniqueness of a perfect vintage find”

says Ana Hernández, Menswear Designer at H&M.

The styled silhouette enhances the collection’s originality, as pieces are layered and mixed to highlight versatility. Relaxed tailoring remains key: the long-line, light coats — single-breasted topcoats or a cotton gabardine belted mackintosh — and light Italian wool suits featuring sartorial sharp shoulders and contrast lining are a statement on their own. The cut is oversized so that it sits and drapes for an easy, casual feel. Washed and treated for a worn-in, timeless feel, the cropped leather moto jacket has the originality of a vintage piece.  The season’s five-pocket trousers pair effortlessly with the season’s workwear-inspired jackets. Underneath, fluid cotton-linen shirts are left unbuttoned and layered over tees, slim-fit knit tanks and soft cotton jersey twisted-seam henleys.

Characterful accessories add unmistakable West Coast flair: the silhouette is grounded by suede square-toe biker boots, while the snakeskin leather belt is a simple touch that adds true originality.

The new H&M Atelier Spring-Summer 2025 collection will be available in selected H&M stores worldwide and online from February 27, 2025.

Categories
FASHION NEWSROOM

H&M ADORABLES PRESENTS PREMIUM COLLECTION FOR SPRING 2025

Inspired by nature, the colour palette settles upon neutrals, dark cacao and butter yellow. Key pieces include a striped woven coordinating set with tie-up closures and peplum detail, a knit coordinating set with polo shirt and shorts, and a silk blend coordinating set with a wrap-around top. Details such as ruffled hems and collars, deep cuffs, and voluminous pleats give rompers, dresses, knitted polos and crewneck sweater are contemporary yet timeless. For accessories, there are leather sneakers, a linen sunhat and a printed suitcase. The H&M Adorables mascot, designed by British illustrator John Bond, comes to life in the shape of a soft toy.

“H&M Adorables keeps going from strength to strength. This Spring, we continued to focus on pieces that will transcend generations, but also had transitional dressing in mind. Looking to nature for inspiration, the emphasis is on the texture of high-quality silk, linen and cotton in easy, slightly voluminous silhouettes. It makes each piece comfortable to wear – and gives a sense of structure that’s both elevated and enduring,”

Sofia Löfstedt, Head of Design at H&M Kidswear.

The Global Organic Textile Standard 


The cotton used in the H&M Adorables collections is produced in accordance with the Global Organic Textile Standard (GOTS). Global Organic Textile Standard is a textile processing standard that sets requirements for its certified textile value chain. GOTS requirements cover social and environmental aspects, including e.g., workers’ rights and the use of organic fibres produced without synthetic pesticides, synthetic fertilisers, and other harmful chemicals.

About H&M Adorables 


Launched in 2024, H&M Adorables is a new line of premium-quality clothing and accessories crafted with care and designed with longevity in mind. The label spans curated newborn essentials and gifts, timeless babywear foundational pieces, and refined kidswear wardrobe favourites to be handed down through generations. The line is built on a foundation collection, revitalised with seasonal drops throughout the year.

Categories
NEWSROOM OTHER

EL SALVADOR NEW H&M MARKET

H &M plans to open its first store in El Salvador in the second half of 2025 through the franchise partner Hola Moda. H&M is thus continuing its expansion in Latin America.

H&M is currently also present in Mexico, Peru, Uruguay, Chile, Colombia, Dominican Republic, Ecuador, Guatemala, Panama and Costa Rica. H&M has previously announced that the company will open its first store and online in Brazil at the end of 2025.

Categories
NEWSROOM SPORTS

H&M MOVE TO RELEASE NEW YOGA AND PILATES COLLECTION

As the rejuvenating spring light arrives, this H&M Move collection lands to elevate both your workouts and wardrobe. The soft, breathable yoga and pilates wear for women offers a welcome boost of comfort and ease — on and off the mat. Centred around the latest SoftMove™ training styles, it introduces versatile looks in timeless shades of ballet pink, grey mélange, off-white and black.

“We looked to the grace of dance when creating this collection, which is all about feeling and looking your best while being in the flow of these challenging studio workouts. Combining effortless elegance and softness, these pieces come at a perfect time as body and soul long for a spring refresh,”

says Marie Fredros, Head of Design at H&M Move.

Chic capri training leggings in the new pink hue, crafted from SoftMove™ fabric with a butter- soft feel and supportive, body-hugging fit, come with a matching SoftMove™ bra and zip jacket. These can be worn as a set or mixed and matched with the collection’s comfy grey mélange cotton pieces, including biker shorts, relaxed flare trousers and a V-neck cardigan.

The classic headband and anti-slip studio socks, perfect for keeping steady on the yoga mat, complete the collection.

H&M Move’s new yoga and pilates collection will be available in selected H&M stores and online from 13 February 2025.

ABOUT H&M MOVE  

H&M Move is a movement brand. We celebrate movement and invite the world to move. We provide General Information fashionable, functional activewear, accessible for everybody. Visit hm.com/move or follow @hm_move for more inspiration.

Categories
FASHION NEWSROOM

H&M LIMITED EDITION ELEVATES SOFT TAILORING AND SOPHISTICATED SEPARATES FOR S/S 2025

Categories
FASHION NEWSROOM

H&M REVEALS A DARING AND DREAM-LIKE VACATION WARDOBE INSPIRED BY THE HBO® ORIGINAL SERIES THE WHITE LOTUS

Replete with vivid colour, dynamic prints and high-octane silhouettes, the 25-piece resort-themed capsule collection imagines an aspirational vacation wardrobe that draws from the carefully curated wardrobes of this season’s characters. The array of eye-catching ensembles is designed to be layered and adapted for languid poolside days and memory-making nights.

The colours are infectious and upbeat — the promise of a good time — and the silhouette is voluminous, with soft and translucent fabrics adorned with ruffles that float in the summer breeze. Crochet and floral open-work, as well as motifs drawn as romantic lotus flower prints and playful elephants, evoke the lushness of the locale and that cinematic-style escapism that only travel can evoke.

“To do a The White Lotus collection is to tap into a real cultural moment – it also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe,”

says Ann-Sofie Johansson, Creative Advisor at H&M.

There’s something for every moment and mood, from the youthful 1960s-influenced babydoll dresses, boho crochet, and short-and-sweet lace looks to romantic long dresses and cover-ups. A long, billowing, high-neck shirred burgundy dress with rippling ruffles captures the high-drama spirit of the collection alongside a voluminous printed orange ruffle kaftan and a black-and-white halter-neck dress with a flounced hem. These vie for the spotlight alongside skin-baring silhouettes, like a long and flowing evening dress with cut-aways and sleek swimwear with plunging necklines.

An array of accessories enhances the vacation feeling. Woven hats and tote bags and gold-toned beaded and shell-pendant necklaces have that treasured feel of a local find, while sunglasses and slides finesse the high-summer look.

“I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’ So, I’m drawn more to the bold patterns and the more sumptuous, billowing pieces. I love that the collection can be worn all day — something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. There’s something for everyone. The collection incorporates the jungle, the show’s bright iconic colours, and some gold and glitz that signify a stylish and luxurious resort vacation,”

says Alex Bovaird, Costume Designer of The White Lotus.

 

The White Lotus Season 3 premieres on HBO and Max on February 16, 2025.

 

About Warner Bros. Discovery Global Consumer Products

Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.

Categories
H&M BEAUTY NEWSROOM

H&M BEAUTY UNVEILS NEW LIP COLLECTION WITH GLOSSY AND SHEER FORMULAS FOR EVERY LOOK

Tapping into the “skinified lip care” trend, H&M Beauty introduces the Sheer Brilliance Lipstick, a lightweight, moisturizing formula that provides a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips moisturized all day long. It’s perfect for those looking for a natural pop of color with a subtle shine. Alongside this, the new Lip Treat Oil offers a nourishing hybrid of lip oil and gloss, available in 5 shades. This product is formulated with vegetable squalane, which helps to replenish moisture, leaving lips soft, smooth, and glossy.

Also included in this release is a sustainable solution for the Satin Icon Lipstick, which is now available with refills. The Satin Icon Lipstick offers a rich satin finish and intense color payoff, and now, with the introduction of refills for selected shades, customers can enjoy a more sustainable option. Refill shades include Crème Brulée, My Lips But Better, Thanks a Latte, Cinnamon Swirl, La Vida Mocha and Bare Necessity. The refills are compatible with both the Satin Icon and Matte Lippie packaging.

With these new launches, H&M Beauty continues its mission to provide high-quality, easy-to-wear products that are both innovative and accessible, catering to the growing demand for lip products that combine skincare benefits and vibrant color.

ABOUT THE NEW LIP DROP

SHEER BRILLIANCE, 12,99 €

A moisturizing, lightweight lipstick with a sheer, glossy finish. Available in 9 shades, this vegan lipstick is enriched with hyaluronic acid to keep lips hydrated and comfortable.

LIP TREAT OIL, 9,99 €

A nourishing lip oil hybrid with a glossy finish, formulated with vegetable squalane to replenish moisture. Available in 5 shades.

SATIN ICON REFILL, 8,99 €

A sustainable refill option for the Satin Icon Lipstick. Available in select shades, the refills can also be used in Matte Lippie packaging for added convenience.

ABOUT H&M BEAUTY

At H&M Beauty, we believe that beauty should be fun and accessible to everyone. Our collection features high-quality, on-trend products that inspire confidence and celebrate individuality. From skincare-infused lip products to the latest makeup essentials, we offer beauty that is affordable, inclusive and designed to enhance what makes you unique.

Join the beauty party at hm.com/beauty and follow us on social media @hmbeauty.

For more information and press inquiries, please contact:

Tilda Johansson

tildax.johansson@hm.com

Categories
EVENT NEWSROOM

H&M STUDIO CELEBRATES ITS SS25 COLLECTION DURING PARIS FASHION WEEK

“We’re always thrilled to be in Paris, and sharing our collection here during fashion week makes it feel extra special. The support we received last night was incredible,”

says Ann-Sofie Johansson, Creative Advisor Womenswear.

The space in the Marais neighbourhood of Paris was the ideal backdrop for the modern energy of the H&M Studio SS25 collection. Guests excitedly moved between the different sets, each based on individual office environments like reception, photocopier room as well as a mini gym. Pieces that effortlessly merged the look of city pavements and poolside parties could be seen throughout, with strong shoulders, a focus on the waistline and sporty details shining through. Even the drinks and nibbles exuded fabulous fun, while a beauty pop-up served looks, too.

“It was important for tonight’s cocktail party to mirror the sense of confidence in the SS25 collection. From the strong silhouettes with elevated denim to the leather pieces and statement dresses, you could see how our take on modern dressing works in Paris – and beyond,”

says Linda Wikell, designer H&M Studio.