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The store showcases a refined design concept, embracing a lighter and more modern aesthetic while preserving its rich heritage. Customers can expect a harmonious blend of creamy whites, light wood, black accents, and stone textures, with stainless steel and chrome replacing the brass details of the past. The result is a fresh yet timeless space where customers can immerse themselves in an inspirational environment, finding the perfect pieces to elevate their home.

Each department has been carefully curated to enhance the store experience, allowing customers to explore an extensive range of products for the living room, bedroom, bathroom, kitchen and kids’ room. As a part of the refurbishment and design of this store, many of the old furnishings have been reused and refreshed to breathe new life into the space, but with an updated look and feel.

Customers will find the perfect finishing touches for every room – from furniture and lighting to decorative accessories like vases and candles. The bedroom section offers an array of premium bed linens and accessories, while the bathroom area features plush towels and robes. The kitchen and dining selection is complete with stylish tableware, glassware, and serving pieces. Meanwhile, the children’s section provides everything from adorable soft toys and bedding to playful rugs and smart storage solutions.

“We’ve lightened up and modernized the store’s impression, while staying true to the building and preserving a warm and inviting atmosphere. We want people to step inside and not just see the pieces, but truly feel them—to imagine the little moments they’ll bring to life in their own spaces. It’s a place to awaken the senses – whether it’s a beautifully set table for a gathering with friends or the perfect soft glow of a bedside lamp, it’s these details that make a house feel like a home. That’s what we hope we will continue to inspire”

– says Evelina Kravaev-Söderberg, Head of Design & Creative at H&M HOME.

To celebrate the re-opening, H&M HOME is excited to arrange a variety of guest edits in the store during the opening weekend including a pop up collaboration with Buns from Home. The 50 first customer are to receive a goodie bag with carefully selected pieces, and H&M Members can enjoy 20% off an entire purchase from 13 March to 16 March.

As always, the store will continue to offer its beloved monogramming service for a personalised touch, along with the florist service to create stunning seasonal bouquets.

Welcome HOME again, London!

Store address: 208 Regent Street, London

Store area: 700 m2

Opening hours: MON-SAT: 10.00-21.00 SUN: 12.00-18.00

For more information, please contact: caroline.blumenthal@hm.com

Summer is upon us, and this one calls for a poolside escape – get inspired by the H&M HOME resort-inspired summer collection that evokes a timelessly cool and chic mood. The collection merges the airy look and feel, with sky blue and earthy colours where textures, patterns and materials all work together to create that laid-back summer elegance.

The collection invites you to come together and share the fun. Beginning with lazy days by the pool or the water, the colours of this summer season are grey, black, satin blue and soft nougat brown. From towels, beach parkas and beach bags – mix and match to your own taste. For a patterned look, a soft robe with a matching towel and canvas beach bag comes in a monochrome geometric design. Children will love the palm print blue robe and cape, with matching palm towel, canvas beach bag and mug with straw – ideal for much needed summer rehydration. More playful versions of the cape also include the shark and giraffe design, the latter perfectly complemented by a giraffe terry bag for beach toys and other must-haves.

Poolside dining calls for delicious summer meals – pair a brown striped cotton tablecloth with patterned white/soft satin blue plates and serving platters, two-toned glassware, embroided cotton napkins, fish napkin rings with wooden bowls and salad cutlery for an effortless dining look. The selection of shell shaped bowls, mini plates, jar, jug and mug adds beautiful, summery details.

For indoors, cushion covers help to create a refreshed look for a new season. Choose between striped cottons in black or brown, velvet geometric shapes in turquoise and brown, a statement straw cushion with frill-edges, to classic linens in a variety of colour. Straw-tasselled storage adds some interesting detail. Geometric patterns and striped are classic elements, featured across vases and cushions.

Finally the collection also presents outdoor pieces, including floor cushions in white or brown, in addition to daybeds that measure 50 x 150.

Key pieces

– Plates in off-white and satin soft blue hues, in a mix of patterns from stripes to scallop shapes
– Sea shell shaped bowls, perfect detals for a gorgeous, casual dinner or dressing your dining room table
– Fish-shaped napking rings to add a bit of splash!
– Textured ceramic vases in various sizes, with brown or black stripes
– Choose from frill-edged cushions in linen or larger tasseled-edges in straw, to neat black or brown stripes on white in cotton
– Beach essentials like towels, terry parkas, beach pillows and totes

Available in stores and online at hm.com/home from 24 April 2025. For more information, please contact:

Caroline Blumenthal, Global PR & Communications Manager
Phone: +46 (0)73 43 294 21
caroline.blumenthal@hm.com